Way To Blue wins European brief to launch Kimpton Hotels
InterContinental Hotels Group (IHG) has chosen Way To Blue to handle the European launch of its US luxury boutique hotels collection Kimpton Hotels and Restaurants. San [...]
Way To Blue appoints Claire Slight to group digital role
Way To Blue has brought in Edelman’s Claire Slight as group digital and social director, as part of a major restructure that will create a new specialist global team across [...]
Way To Blue launches global influencer business
Way To Blue has this week launched a new dedicated global influencer business called iN, which aims to drive brand advocacy for its clients through a real-time tracking tool [...]
The Gorkana Weekly Industry News Brief: 14 to 20 May 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Way to Blue promotes “world’s best-selling Portuguese beer”
Way to Blue has been appointed to handle the UK consumer and trade PR launch for Super Bock, which claims to be the world’s best-selling Portuguese beer. Owned by Unicer, the [...]
The Gorkana Weekly Industry News Brief: 23 to 30 April 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Way to Blue wins consumer PR brief for WaterWipes
Global comms agency Way to Blue has been handed a retained consumer PR brief for baby wipe brand WaterWipes, following a competitive pitch. Way to Blue has been briefed [...]
LightBrigade MD Alan Twigg joins Way to Blue
LightBrigade MD Alan Twigg has joined global comms agency Way to Blue as head of consumer. Twigg left Fishburn Hedges’ consumer arm, Seventy Seven, as managing partner four [...]
Way To Blue briefs Björn Köster to lead German offer
Way To Blue has named iCrossing’s Björn Köster as its new German MD, who will be based in the agency’s Munich offices. Köster was previously VP of global business development [...]
Behind the Headlines with Way To Blue’s Adam Rubins
Adam Rubins, CEO of Way To Blue, on the “movement towards mindfulness”, finding success in active social discussions and why there is no reward without risk. [...]