#SMW16: How brands stay true to their audiences
How do brands stay true to their audiences in a rapidly changing world? Relative Insight and TechHub hosted a panel for Social Media Week that attempted to explore that [...]
The Gorkana Weekly Industry News Brief: 3 – 9 September 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Twitter appoints Kristin Binns as senior comms director
Twitter has brought in Kristin Binns, VP for comms at health insurance firm Anthem, as senior comms director. Binns will handle all consumer and corporate PR activity for the [...]
The Olympics 2016: Twitter analysis
The Olympic Games 2016 have sparked conversation on Twitter around the globe as users take to the channel to cheer on their teams – or simply to weigh in on the [...]
What PRs think of Twitter’s ‘See What’s Happening?’ campaign
See what’s happening — politics on Twitter.https://t.co/xaJo3PmYn5 — Twitter (@twitter) July 25, 2016 Twitter is the social tool that allows PRs to tell brand stories [...]
PRs respond to Twitter’s new 140 rules
Twitter’s latest efforts to improve user and financial growth have seen the platform create more space for users to express themselves through its famous 140 character limit. [...]
The Gorkana Weekly Industry News Brief: 23 to 30 April 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
How Twitter’s ‘live’ offering will provide value for PR
Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium [...]
Celebrating the royal birthday
The longest-serving British monarch Queen Elizabeth II marked her birthday on the 21st April as she spent much of the previous 90 years: waving to the crowds. It was [...]
Muggles on social media welcome the Wizarding World
The news about the opening of Harry Potter’s Wizarding World took social media by storm with posts from excited visitors at the opening when even the blazing California [...]
Happy Birthday, Twitter!
If you are interested in the latest thinking on the media industry, upcoming campaigns, media analysis, social media and PR planning these are the must-read stories. Twitter [...]
New opportunities on Twitter for PRs
Twitter reported its financial results for the quarter ending in December 31, 2015 yesterday (10 February), highlighting its hopes for user growth, its focus on marketing and [...]
Look back at 2015 with Google’s Year in Search
The phrase ‘Whites Against Trump’ became popular on Twitter in December after African American comedian, W Kamau Bell, asked white Americans to step up and criticise white [...]
If Carlsberg did Christmas trees…
Facebook at Work, the professional version of the social network, is expected to launch in the coming months, after spending a year in tests. The new service, geared towards [...]
Make tea, not war!
On Thursday, HBO released a 40 second spot for season 6 of Game Of Thrones which will debut in April. The teaser, featuring Jon Snow whose fate remains unknown, reignited [...]