Centropy PR celebrates anniversary with new digital offering
B2B tech agency Centropy PR has announced an expansion of its services and number of new client wins to celebrate its first anniversary. As part of its growth, the agency has [...]
Opinion: How to communicate in the ‘techlash’ age
Amy Drummond, head of technology at AprilSix Proof, discusses the findings of the agency’s latest report into the current backlash against tech companies. The ‘techlash’ [...]
60 Seconds with Red Lorry Yellow Lorry’s Guy Walsingham
Guy Walsingham, founder and CEO of B2B tech agency Red Lorry Yellow Lorry, discusses why he started the agency, his fight against “factory PR” and the thinking [...]
Opinion: Trade show marketing must evolve to survive
The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving [...]
Discover the big reputational risks tech companies face
Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand [...]
Susannah Wyeth joins Hotwire as associate director
Hotwire has appointed Susannah Wyeth as an associate director, responsible for driving growth and greater awareness across the agency’s B2B technology footprint. As a member [...]
How to build a tech brand with earned media
Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outlined how to build a tech brand with earned media in this week’s Cision [...]
Cision webinar to reveal how to build a tech brand with earned media
Staying ahead in tech PR requires constant innovation. Today’s breakthroughs are tomorrow’s old news, and it can be tough to convey the benefits of complex technologies to key [...]