Opinion: Why brands need PR to make technology personal
Louie St Claire, Harvard’s Group CEO, argues that tech brands must invest in PR to connect with their audiences and outlines four simple steps to engage tech consumers. [...]
Founder of Hot Tin Roof launches automated PR service
Sarah Lee, the founder of Scottish tech agency Hot Tin Roof, has launched PingGo, an automated PR service which targets start-ups and SMEs. PingGo offers a do-it-yourself, [...]
Vigo makes trio of technology wins
Vigo has added RedstoneConnect, CloudCall and WANdisco to its technology, media and telecom (TMT) client portfolio. RedstoneConnect, a technology and services provider for [...]
Stature PR wins finance and technology accounts
Stature PR’s corporate & financial division has won briefs with BTL Group, a blockchain technology company, and Bank In The Box (BiBox), a sharing economy platform. BiBox [...]
60 Seconds with WE Communications’ Meredith Lynch
Meredith Lynch, head of tech at WE Communications, on why storytelling is important for tech, how PR briefs are getting tighter and why her most important advice is [...]
Smart home devices company retains Yellow Jersey PR
LightwaveRF, a developer of smart control devices in the home, has appointed Yellow Jersey PR as its retained financial PR adviser. Charles Goodwin, director at Yellow Jersey, [...]
Gorkana meets… PC Advisor
Jim Martin, the editor of tech magazine PC Advisor talks about the the title’s unique relationship with digital and ecommerce, and gives an insight into its most popular [...]
#DisruptivePitch: the new online TV show for tech start ups
By Andrew McLean, Director, Compare The Cloud Limited. Free PR for Tech startups – sixty technologies will battle it out until there is only One Pitch There is a new [...]
3CX has appointed Spark Communications for UK comms
Software company 3CX has appointed London-based tech PR agency Spark Communications to handle its UK communications, with the aim to drive influence and awareness beyond the [...]
Clarity PR wins Captify
Clarity PR, which specialises in working with fast-growing tech businesses, has won the account for London search intelligence company Captify. Clarity’s team has been briefed [...]
Opinion: PR can address lack of insight in B2B
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide [...]
Babel PR promotes Matt Humphries to UK MD
Babel PR, an integrated technology PR and communications agency, has promoted Matt Humphries to UK MD. Humphries has been with Babel since 2008, and will now head up the [...]
Grayling on why brands must ‘communicate their tech exploration’
Future tech challenges mean that brands must plan to communicate their digital aspirations more clearly, according to Grayling’s new paper: ‘Live Smart or Die’. Helen Ellis, [...]
60 Seconds with Jon Lonsdale, Octopus Group
Jon Lonsdale, CEO at tech and B2B marketing agency Octopus Group, talks about its transition from PR specialist to integrated agency, and shares his tips for team building. [...]
Michael Ann Thomas joins APCO Worldwide
Michael Ann Thomas has joined APCO Worldwide to head up its technology practice in North America. A former Edelman executive, Thomas has joined APCO Worldwide as technology [...]
Hotwire enters Latin America market with VIANEWS partnership
Hotwire PR is entering the Latin America market through an exclusive, co-branded partnership with VIANEWS, a Sao Paulo-based comms agency. The partnership is the latest [...]
Aspectus appoints Michael House as account director
Aspectus, the B2B agency specialising in financial services, technology, energy and engineering, has appointed Michael House as an account director on its technology team. [...]
Spreckley opens in Stirling to target Scotland’s tech sector
PR consultancy Spreckley is looking to capitalise on the growing digital technology sector in Scotland with the opening of a satellite office in Stirling. The central [...]