How to implement a PR newsroom model in 3 simple steps
PR newsrooms are the best way to ensure your comms function can keep stride with the sheer pace of conversation on the internet. As Stephen Waddington, Ketchum’s chief [...]
Stephen Waddington predicts 2018 will be a breakthrough year for PR
In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is [...]
5 essential PR predictions for 2018
Many will look back on 2017 as a watershed year for PR. The industry has changed dramatically over the past 12 months, with this transformation playing a key role in [...]
PRCA adds Stephen Waddington as PRCA Fellow
The PRCA welcomes Ketchum’s partner and chief engagement officer, Stephen Waddington, as its latest fellow. PRCA Fellowships are awarded to individuals who have made a major [...]