Case Study: #carrythemhome
When KINC was approached by England Rugby last year to create social media excitement around the Rugby World Cup, the agency teamed up with Brit Award winning artist Ella Eyre [...]
ATP Media briefs Threepipe
ATP Media, the broadcast arm of men’s professional tennis tournament ATP World Tour, has chosen Threepipe as its PR agency for 2016. Formed in 2001, ATP Media programming of [...]
Craft Sportswear retains Sponge Marketing
Swedish brand Craft Functional Sportswear has brought in London-based PR and marketing agency Sponge Marketing as its retained UK agency. Sponge has been briefed to develop a [...]
Samsung UK hires M&C Saatchi Sport & Entertainment
Samsung Electronics UK has handed a PR brief to M&C Saatchi Sport & Entertainment to work across key sporting campaigns, including a revival of the Samsung School of [...]
One Green Bean promotes Sky Cycling
Sky has brought in One Green Bean as the retained consumer PR and social agency for Sky Cycling, ahead of what it says will be the brand’s biggest year yet. One Green [...]
Henman to launch SMART digital cricket scoreboard
Quickscore has appointed Henman Communications to handle the PR for the launch of a full colour SMART digital cricket scoreboard, which will be unveiled at All Our Cricket [...]
Commonwealth Games England seeks brand partner
Commonwealth Games England (CGE) is offering the opportunity for a brand to become the lead partner for England’s Commonwealth Games team for the first time in its 85-year [...]
Case Study: Head Radical Launch
Working with top tennis star Andy Murray OBE and putting video at the heart of its campaign, Radiator and the team at Head Tennis and multi-media store Pro:Direct successfully [...]
Kitman Labs hands European brief to Macesport
Sports PR and sponsorship agency Macesport has been handed a European PR brief by Silicon Valley-based sports tech company Kitman Labs, which includes partnerships with UK [...]
The Earned Agency wins Style Sportif
Style Sportif, a recently launched e-commerce website specialising in premium active wear brands, has brought in The Earned Agency to handle its PR. Style Sportif, which [...]
The Gym Group hires Instinctif to boost profile
The Gym Group, the low cost gym operator, has appointed Instinctif Partners as its retained business comms adviser, following a competitive pitch process. Instinctif takes [...]
RFU briefs Frank PR to promote upcoming HSBC London Sevens tournament
The Rugby Football Union has appointed Frank PR to promote the HSBC London Sevens, the final tournament of the HSBC World Rugby Sevens Series, at Twickenham in May 2016. The [...]
adidas hands running and women’s performance briefs to Hope&Glory
adidas has brought in Hope&Glory to handle the PR around its running and women’s performance categories, following a competitive pitch. The agency has been briefed to work [...]
Case Study: Positive Living Around the World
Find out how Threepipe launched a social media campaign to raise the profile of Standard Chartered Bank’s Positive Living HIV/AIDS education programme with the help of [...]
Gorkana meets…Al Jazeera Sport
Elise Holman, sports producer for Al Jazeera English, on starting her broadcast career aged 14, why PRs need to think global when pitching, and dreams of interviewing Sir Alex [...]
Gorkana meets…Adam Hay-Nicholls
Ahead of the Monaco F1 Grand Prix this weekend, Gorkana catches up with Adam Hay-Nicholls, motoring journalist and Formula One correspondent for Metro, on being the king of [...]
Gorkana meets…ShortList Sport
Ben Isaacs, sports editor at ShortList, on playing tennis with Pete Sampras, the importance of access and exclusivity and why PRs with ideas for the World Cup 2014 should get [...]
Gorkana meets…talkSPORT
Robyn Schonhofer, news and sports editor at talkSPORT, on PR spam, her auto delete reflex and creating 48 bulletins every day. You’ve worked in radio for more than 15 years. [...]