LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon
We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, [...]
Opinion: How to prepare for the social media apocalypse
Alex Warren, senior account manager at Wildfire PR, asks whether the recent negative headlines around social is a sign to prepare for the social media apocalypse. Is social [...]
Splendid to handle Wilkinson Sword’s social strategy
Wilkinson Sword has appointed Splendid Communications as its strategic social and content agency. The agency has been tasked with changing the way the brand engages customers [...]
Sky hands social media brief to 33Seconds
Sky has appointed PR and social media agency 33Seconds as its retained social media partner following a competitive pitch. The agency will develop and implement all social [...]
The key challenges facing influencer marketing in 2018
Influencer marketing was PR’s big growth story in 2017. Instagram now boasts 700 million active monthly users, while YouTube’s top 10 creators raked in £93.7 million [...]
Brands2Life wins Moonpig PR and social media brief
Brands2Life has landed the consumer PR and social brief for personalised card and gift retailer Moonpig following a competitive pitch. The agency’s remit is to drive broader [...]
Influencer marketing platform Sweet P Social hires MUNCH for UK launch
Sweet P Social has brought in new consumer agency MUNCH to handle the launch of its two-sided platform, which allows brands, agencies and influencers to connect and [...]
PR Case Study: Find Shorn
The Forge Communications and Kingsland Drinks launched the Find Shorn competition to raise awareness of a new product, and to grow a loyal social media following, as well as [...]
Thom James joins Fever as head of social
Fever has brought in Dentsu’s Thom James as its new head of social, as the agency looks to further enhance its digital offering. James joins the Fever board from from Dentsu’s [...]
Radioactive PR promotes “the world’s first fully automated Instagram scheduler”
Hopper, “the world’s first fully automated Instagram scheduler”, which allows social media professionals and users to automatically schedule and post on the social [...]
German wine brand Black Tower hands six-figure brief to Fever
Fever has been chosen by Black Tower as its PR and social agency, with a brief to drive sales amongst new audiences in the German wine brand’s 50th year. Working with the [...]
Benefit appoints We Are Social
Benefit Cosmetics has appointed We Are Social as its digital and social agency for Benefit UK and Ireland. Benefit has briefed We Are Social to develop 360 digital campaigns [...]
9 social media predictions for 2017
We’re only 10 days into the New Year and already we’re seeing the launch of virtual reality shoes at CES and rumours of a Tweet edit button coming to Twitter. With new trends, [...]
Cunard hands retained PR and social brief to Mischief
Mischief PR has been appointed as the retained consumer PR and social agency for luxury British cruise line Cunard. Cunard’s portfolio includes three “iconic” [...]
Energy drink Boost hires Hatch
Hatch Communications has been chosen by UK-based energy drink brand Boost to handle a social media and experiential campaign. The agency has been briefed to help Boost [...]
Opinion: social media opportunity in 2017
Danny Whatmough head of social, EMEA at Weber Shandwick, talks about PR and social media in 2016, and his expectations and hopes for the medium in 2017. 2016 was quite a year, [...]
Splendid creates VIP Greggs WhatsApp group for pasty lovers
As part of the Greggs Christmas campaign, Splendid Communications has teamed up with the UK’s largest bakery chain to launch an exclusive Greggs WhatsApp group. The ‘Festive [...]
Groupe PSA hands three-year social media brief to 33Seconds
33Seconds has been handed a three-year social media brief by Groupe PSA, the French automotive company behind car brands Peugeot, Citroen and luxury brand DS Automobiles, [...]