Opinion: PR can address lack of insight in B2B
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide [...]
MWC 2016: three key PR takeaways
A record turnout of more than 100,000 attendees and around 4,000 businesses exhibiting across the four days of Mobile World Congress (MWC) made headlines for brands like [...]