Two wins for Golley Slater PR
Golley Slater PR has won two PR briefs from pub operator New World Trading Company and quality assurance scheme Woodsure. The agency has been briefed to handle the consumer [...]
Poundland briefs FleishmanHillard Fishburn
Retail chain Poundland has hired FleishmanHillard Fishburn to handle its consumer PR and social media following a competitive pitch. The new arrangement is put in place this [...]
Golin to handle UK launch of razor brand Dorco
Golin has been chosen to handle the UK launch of razor manufacturer Dorco and promote its new subscription service. Dorco, which launched in South Korea in 1955, provides [...]
Morrisons hands product PR brief to Cirkle
Morrisons, the UK’s fourth largest supermarket chain, has chosen Cirkle as its product PR agency as part of a planned review of its marketing agencies. Cirkle will be [...]
Lidl names W as its UK PR agency
Lidl, Britain’s fastest-growing supermarket*, has appointed W as its UK PR agency ahead of a major expansion programme. W, which won the account following a competitive pitch [...]
W wins Trouva and Boat International Media briefs
W has won PR briefs from Trouva, an online store that curates products from independent boutiques across the UK, and luxury yachting publisher Boat International Media. [...]
Case Study: The First 30 Day Battery Smartwatch
Find out what Red Hot Penny did to launch the first 30 Day Battery Smartwatch, which led to impressive global coverage and more than 250 pre-orders before launch. [...]
Costcutter Supermarkets briefs MCG
Retail business Costcutter Supermarkets Group, which owns the Costcutter and Kwiksave brands, has appointed MCG to deliver an “extensive” trade and corporate PR [...]
Jacamo briefs M&C Saatchi PR
M&C Saatchi PR has been appointed by Jacamo, the online menswear brand, to support Jacamo with both brand and product PR. The e-tailer wants to be seen as a fashion [...]
Bright Light promotes Pretty Polly and Aristoc
Bright Light has been appointed to handle the PR for British hosiery brands Pretty Polly and Aristoc, writes Louise Pantani. Founded in 1919, Pretty Polly provides over 90 [...]
Case Study: Energizer ‘Waste to Wonder’
When Energizer approached Cirkle to launch its EcoAdvanced battery, which is made from recycled batteries, the agency created an attention-grabbing, battery-powered, a four [...]
Camera brand Hasselblad hands international brief to Neville McCarthy
Professional camera manufacturer Hasselblad, which celebrates its 75th anniversary this year, has appointed Neville McCarthy Associates to handle its PR and comms activity in [...]
Rebecca Shelley to leave Tesco to “explore other opportunities”
Rebecca Shelley, corporate affairs director at Tesco, will leave the business in February after nearly four years at the retailer. Shelley joined Tesco in May 2012 and helped [...]
Moonpig.com hands retained PR brief to Popcorn
Personalised card and gifting retailer Moonpig.com has chosen Popcorn PR as its retained consumer PR agency, following a competitive pitch. The agency has been briefed to [...]
adidas hands running and women’s performance briefs to Hope&Glory
adidas has brought in Hope&Glory to handle the PR around its running and women’s performance categories, following a competitive pitch. The agency has been briefed to work [...]
Nursery industry manufacturer Dorel UK chooses Red Consultancy
Dorel UK, manufacturer of baby car seat Maxi-Cosi and pushchair Quinny, has appointed Red Consultancy as its UK comms agency, following a five-way pitch. Dorel is a major [...]
John Lewis hires Golley Slater for Leeds opening
Golley Slater PR North has won a pitch to run the consumer and corporate comms for John Lewis’ upcoming Leeds shop opening. The John Lewis site is a £35.5m investment by the [...]
Case Study: EE’s 4GEE Action Cam Launch Stunt
To launch EE’s world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To [...]