Forster Communications on how focusing on social change is good for business
As B Lab announces the agency’s success, Peter Gilheaney, Forster Communications’ PR director, talks to Gorkana about how it has won the awards for good business [...]
Opinion: ‘BuzzFeed speak’ leads the media agenda
Traditional media reporting has taken its lead from social media and ‘BuzzFeed speak’ this summer, notes Howard Bowden, media trainer and co-founder of [...]
Does ‘silly season’ still exist for PR agencies?
Agencies Launch PR, FleishmanHillard Fishburn, Nelson Bostock Unlimited and Porter Novelli tell Gorkana that the traditionally slower news cycle commonly experienced by PRs [...]
Filtering online trolls: a good or bad PR idea?
As Twitter becomes the latest in a range of social platforms to limit negative comments on its posts, Gorkana asks comms pros from Bell Pottinger, Cirkle and MHP if limiting [...]
Colliers International appoints new PR exec
Commercial real estate adviser Colliers International has hired Otis Sakyi as PR executive. Sakyi is returning to Colliers after completing a year’s internship within the PR [...]
The pop-up paper and its PR value
As The New European publisher Archant reveals that it will continue to publish issues of the pop-up title after its initial cut-off date, Gorkana explores the opportunities [...]
White Paper: 9 key insights into journalism and social media in the UK
Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used [...]
The PR opportunities at education conferences
As education conferences kick off for the year, with The Telegraph Festival of Education and the British Education Studies Association (BESA) conference just passed and the [...]
Gorkana’s Cannes Lions 2016 round-up
This year’s Cannes Lions festival may have highlighted the challenges PR agencies face to get recognition at the event but, as ever, there were wins to celebrate and [...]
Go big! A PRs view from the Cannes Glass Lion judging
As the only PR on the 10-strong judging jury for the Glass Lion: The Lion for Change at Cannes this year, Mary Whenman, President Women in PR and Communications Director, [...]
Engine among PR agencies to win Health Lions
Engine’s Missing Type campaign for NHS Blood and Transplant is just one of the health campaigns involving PR to be awarded a Health & Wellness Lion at the Cannes Lions [...]
White Paper: Analysis best practice and the key to proving PR success
This White Paper, written ahead of the 2016 AMEC Summit, by Gorkana’s head of insight, Paul Hender, looks at analysis best practice in PR and how you can use it to make your [...]
What fewer education reporters means for PRs
BBC education correspondent, Sean Coughlan, recently published an opinion piece on the international education and innovation title WISE ed.review, which argues that there are [...]
PR industry grows 34% since 2013 but faces challenges, PRCA Census 2016 says
The PR industry is estimated to be worth 34% more than in 2013 according to the Public Relations Consultants Association’s (PRCA) Census report, but it predicts salaries will [...]
PR saw salary rises in 2015 reports The Works Search
Recruitment firm The Works Search has published findings from a survey showing a majority of PR professionals saw a rise in salary and bonuses last year. The annual survey [...]
OPINION: The dynamic triangle at the heart of PR
As Aspectus explores a service model incorporating more animated videos, infographics and cartoons, Alastair Turner, the agency’s Global CEO, explains how delivering PR [...]
PR agency M&A activity rises by 54% in 2016
Merger and acquisition (M&A) deals in the global PR sector have risen by 54% in the first quarter of 2016, according to research by Results International. [...]
White Paper: PR’s identity in 2016
In this new White Paper, Gorkana explores how the growth and proliferation of media channels has affected PR and how the industry positions itself in the marketing mix. In [...]