This ‘cloud comms’ breakthrough will change PR forever
What you’re about to see will change the way your business does PR and comms forever. But what will really surprise you is how simple it is. You see, lots of communications [...]
Opinion: 5 new PR tech tools explained
Chris Blackwood, partner at Third City, examines five new pieces of PR tech you can use to simplify your life in communications. Remember the days where you would handwrite a [...]
Opinion: We must use AI to excel in the next frontier of PR
Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The [...]
Opinion: How to grow a PR agency in today’s challenging business environment
Big Cat managing director Anthony Tattum celebrates the agency’s most successful year to date by revealing the secret to its rapid growth. Creating a PR agency is the easy [...]
Your chance to see the world’s most advanced comms technology in action
You will be blown away by what’s possible with the latest earned media technology. Advances in cloud technology and big data have revolutionised the industry in recent [...]
How to implement a PR newsroom model in 3 simple steps
PR newsrooms are the best way to ensure your comms function can keep stride with the sheer pace of conversation on the internet. As Stephen Waddington, Ketchum’s chief [...]
Why PR newsrooms are the future of brand storytelling
The newsroom model is what lets daily news titles work fast to fill their pages with great stories that sell papers. Your business most likely has different strategic [...]
Opinion: How to book great celebrity talent in 3 simple steps
Emma Usher, director of talent booking agency RunRagged and founder of The VIP Suite, gives her top tips for securing the best celebrity talent for your PR initiatives. The [...]
Opinion: Why the PRCA is taking decisive action on diversity in PR
Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR. This [...]
Opinion: How to promote employee wellbeing in the PR industry
Beth Gaudin, a senior consultant at Forster Communications, argues that wellbeing should be a top priority in PR and outlines how to design a wellbeing strategy that works. [...]
Opinion: What a winning PR account pitch looks like
Launch director Niki Wheeler recalls this year’s Creative Shootout final and breaks down the key PR pitching tips communicators can take away from the event. Imagine the [...]
Cision webinar to reveal how to build a tech brand with earned media
Staying ahead in tech PR requires constant innovation. Today’s breakthroughs are tomorrow’s old news, and it can be tough to convey the benefits of complex technologies to key [...]
Opinion: Why brands that take a stand will see commercial benefit
Businesses may be missing a trick if they don’t use responsible behaviour to drive commerce, says Weber Shandwick’s Jon McLeod. In its recent 2018 trends white paper, [...]
Opinion: Chomping at the bot – my night with a chat AI
Michael Taggart, co-founder at Foco, considers how far AI has come since the first chatbot was invented in 1964 and what that means for financial PR today. I had a great [...]
Opinion: The key growth opportunities for PR in 2018
Zoe Ogilvie, director of BIG Partnership, outlines what she sees as the key growth areas for PR in 2018, including green energy, PR measurement, video content and more. I’m [...]
Opinion: Carillion shows us that engaging employees is an investment, not a cost
Huw Morgan, director of Good Relations’ internal communications practice, argues that Carillion’s collapse shows why brands must invest in employee engagement. Business [...]
Opinion: The Launch guide to (festive) media relations
Niki Wheeler, director at Launch, reveals her top tips for generating earned media “cut through” for Christmas campaigns. Brits are saying “bah humbug” to 2017. The BDO High [...]
Opinion: Why communicators must prepare for gender pay gap reporting
Michaela Gray, senior manager at Golin, says businesses should act now to prepare their comms strategies for “toxic fallout” from the new gender pay reporting rules. The start [...]