How to communicate about PR measurement
PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including [...]
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
How to enhance your PR measurement with ‘maturity mapping’
The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at [...]
Why PR measurement is as revolutionary as the printing press
Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. [...]
Opinion: The key growth opportunities for PR in 2018
Zoe Ogilvie, director of BIG Partnership, outlines what she sees as the key growth areas for PR in 2018, including green energy, PR measurement, video content and more. I’m [...]
How the Museum of London boosted its visitor numbers with PR measurement
The Museum of London had a problem. Its Barbican location isn’t easily visible to the public, and for this reason it has decided to relocate that site to Farringdon in 2022. [...]
A better way to measure the value of earned media
Earned media is perfectly positioned to solve the biggest challenges senior marketers face. It generates qualified prospects, identifies potential leads and engages customers [...]
Ketchum: Measurement keeps PR at the top of the marketing mix
Erin Salisbury, senior project manager at Ketchum Global Research and Analytics, says PR measurement is essential for identifying the best opportunities, optimising campaigns [...]
Language trumps location
I hate to use the ‘T’ word, but the phrase ‘language trumps location’ from the recent AMEC Summit does have a ring to it. Tim O’Brien, General Manager of Global [...]
AMEC 2016: Numbers bring the summit to life
Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements [...]
AMEC Measurement Month – Roundtable at Duck&Waffle
Not a bad way to start the morning, eh? Gorkana held its first Measurement Roundtable yesterday morning at the Duck & Waffle, focused on best practice measurement in the [...]