Case Study: Bike Moments
Find out how Forster Communications helped raise the profile of road safety charity The Institute of Advanced Motorists by creating a series of tongue-in-cheek Facebook and [...]
Case Study: Positive Living Around the World
Find out how Threepipe launched a social media campaign to raise the profile of Standard Chartered Bank’s Positive Living HIV/AIDS education programme with the help of [...]
Case Study: DreamToys 2015
To launch the Toy Retailers Association’s DreamToys list, Bastion decided to recreate Christmas day on a mild November morning with a 25-foot Christmas tree surrounded by this [...]
Case Study: Bee-A-BeeFarmer
Rowse Honey, in partnership with the Bee Farming Association, created a new apprenticeship scheme to stop the decline of British bee-hives in the UK. Clarion Communications [...]
Case Study: End Marmite Neglect
With the nation facing imminent “Marmageddon”, W reignited Marmite’s 2013 Marmite Neglect campaign with a Marmite Neglect Helpline, a partnership with dating [...]
Case Study: Grolsch’s 400th Anniversary
To celebrate Grolsch’s 400th anniversary this year, Eulogy, with the help of street art collective Graffiti Life, decided to grab the attention of 25 to 34-year-old [...]
Case Study: EE’s 4GEE Action Cam Launch Stunt
To launch EE’s world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To [...]
Case Study: National Wallpaper Week for Graham & Brown
When designer wallpaper brand Graham & Brown wanted to launch a National Wallpaper Week, Citypress set in motion a campaign to showcase wallpaper as art, which included a [...]
How creating original video won us the pitch
Preparing the proposal On my first day at Bottle as Content Lead, I was invited into a pitch meeting where we were planning a proposal for a prospective client. By the end of [...]
A bold question – but what is PR?
It is a question that is not easily defined. Even PR professionals admit that it is hard to define exactly what PR is. A lot of PRs understand what PRs do but how to sum it up [...]