Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]
Haven Power appoints Bottle
Haven Power, the UK energy supplier to businesses, and part of the Drax Group, has appointed Bottle to lead its external communications and raise awareness of the brand in the [...]
Gaming company Letou appoints Calacus
Calacus has been appointed by international gaming company Letou to promote its shirt sponsorship of Premier League football club Swansea City for the 2017-18 season. Calacus [...]
Opinion: comms is critical to breaking the modern slavery taboo
Forster’s CEO Amanda Powell-Smith discusses how businesses need to openly talk about modern slavery and how comms can help. Modern slavery remains a real and present [...]
How PRs can help when journalists are worried about trust in the media
Journalists across the world are showing concern about a perceived declining trust from the general public, but CNBC’s Arjun Kharpal and PLMR’s Ollie Lane say the media must [...]
White Paper: Building a disruptive brand
Exploring the PR journey to building a disruptive brand, the latest Gorkana White Paper shows how PRs support the business rule-breakers: from launch to becoming household [...]
Brands2Life launches in US with San Francisco opening
Brands2Life has today launched its first US office in San Francisco and appointed Rene Musech as managing director of Brands2Life US. The US team will act as an extension of [...]
60 Seconds with Golin’s Anna Carter
Anna Carter, Golin’s head of client service, on the changes she has seen in the PR industry as an agency veteran, her thoughts on the future of PR and her favourite beauty [...]
Reflections on moving to the infamous ‘dark side’
By Mike Berry, Head of Content, Fleet Street Communications For many, moving from journalism to public relations is akin to – as the well-worn phrase goes – joining the Dark [...]
Meet The Independent
Gorkana has a few final places available for an exclusive breakfast briefing with The Independent this Thursday (December 1), with editor Christian Broughton and Zach Leonard, [...]
Opinion: The digital future of stakeholder engagement
Stanford University’s Alan Marks and Stacey Tank of The Home Depot, and co-authors of the Arthur W. Page Society’s report: The CCO as Builder of Digital Engagement [...]
Opinion: How PRs can make the most out of branded content
Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand the difference if you are to make the most of [...]
Opinion: US Vogue vs Bloggers – what it could mean for brands
Jenny Tsai, founder and CEO at influencer marketing platform Wearisma, and a former director at magazine publisher Hearst, says the recent US-based “Vogue vs. bloggers [...]
Opinion: Updating the crisis manual for a new generation
Crisis management plans can be unwieldy, impractical and, therefore, redundant. Jason Nisse, partner at Newgate Communications, tells us why the corporate comms specialist has [...]
The Gorkana Weekly Industry News Brief: 17 – 23 September 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content from the last seven days on Gorkana [...]
#SMW16: How brands stay true to their audiences
How do brands stay true to their audiences in a rapidly changing world? Relative Insight and TechHub hosted a panel for Social Media Week that attempted to explore that [...]
How to PR a ‘see now, buy now’ London Fashion Week
London Fashion Week has grown from an exclusive event which hosted previews of premium fashion lines months ahead, to an occasion where consumers can buy items “off the [...]
The AIP on how PR will help balance the alcohol debate
The Alcohol Information Partnership (AIP), which launched last week, aims to balance the debate around alcohol and its misuse in the UK. Chief executive Dave Roberts tells [...]