How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
How to enhance your PR measurement with ‘maturity mapping’
The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four [...]
Why PR measurement is as revolutionary as the printing press
Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. [...]
Thinking fast and slow
You wouldn’t have thought that forensically detailed accounts of the use of statistics in basketball and “collatoralised debt obligations” in finance would lead to [...]
The cuckoo in the nest
When individuals have more influence than the organisations they represent Following her well received speech at the Golden Globes, there was widespread speculation that Oprah [...]
A new media reformation?
He has an orange complexion and an odd hairstyle. He is an outsider who has taken on the establishment of the most powerful nation in the world. He has embraced new media [...]
Is Fake News…fake news?
So it’s official, ‘Fake news’ is the ‘word’ of 2017. Well, according to Collins who have named the term ‘word of the year’, stating that usage has increased by 365% [...]
Cision panel: Communicators must combine art and science
Communicators need to harness a combination of data and instinct in order to create successful campaigns, industry experts said at last night’s exclusive discussion event in [...]
Cision webinar to reveal “the most important concept in PR”
You might say it’s the single most important concept in PR. The Museum of London used it to double its visitor numbers and uncover messages that resonate with its [...]
Plan to ensure PR Award entries shine
In a special Gorkana webinar this week, Red Consultancy MD Emily Morgan and Gorkana’s head of insight Paul Hender explained how to write a prize-winning AMEC Award entry ahead [...]