Opinion: The PR industry is (finally) striding towards gender parity
Launch director Niki Wheeler looks back on some of the great women she’s encountered over the course of her career and considers how industry attitudes are changing for the [...]
Opinion: What a winning PR account pitch looks like
Launch director Niki Wheeler recalls this year’s Creative Shootout final and breaks down the key PR pitching tips communicators can take away from the event. Imagine the [...]
Opinion: The Launch guide to (festive) media relations
Niki Wheeler, director at Launch, reveals her top tips for generating earned media “cut through” for Christmas campaigns. Brits are saying “bah humbug” to 2017. The BDO High [...]
Opinion: Layer up to stop your media relations going cold
Launch director Niki Wheeler outlines why it’s important to brainstorm multiple angles for the same story to achieve maximum media coverage. When it comes to media relations [...]
Launch wins UN Foundation brief
The UN Foundation has hired Launch to drive noise around its inaugural Families +SocialGood event this summer. Launch will focus on capitalising on momentum generated by the [...]
Chargifi hires Launch PR to enhance its profile
Wireless charging service Chargifi has hired Launch PR to help achieve its ambitious expansion plans, following a three-way pitch. Chargifi was launched by 27-year-old Dan [...]
Launch PR appointed by ‘Gut Week’ partners
Launch PR has been appointed by Gut Week’s partners to raise awareness of the importance of digestive health and educate the public. The month, the agency will start work on [...]
Launch PR promotes Virgin Strive Challenge
Youth charity Big Change founders Sam and Holly Branson have brought in Launch PR to promote its 2016 Virgin Strive Challenge, which aims to raise £1.5 million to create [...]