Opinion: You need to have several crisis comms plans in place
Alex Black, head of crisis and issues at Launch, explains the importance of having robust crisis comms plans and how you can get ahead of any potential issues. There’s a story [...]
This week’s top trending features on Gorkana News
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week. Insight: 8 tips for communicating to the ‘modern woman’ [...]
Retail discounts: how PRs should respond
The line between promotional seasons in retail has become blurred. Who can tell where Black Friday begins and the summer sale ends when there is a concoction of mid-season [...]
Davos 2016: how PRs can realise the true opportunity this week’s forum presents
This week’s World Economic Forum (WEF), held in Davos and commonly referred to by its place-name, is both star-studded, including celebrities from Bono to Leonardo [...]
How brands can adapt a successful food and drink PR strategy in the wake of the Government’s latest healthy eating push
Food and drink brands, particularly those aimed at children, are in the spotlight for what they put in their products and how they market them to the public. With the [...]