The 3 key ways music can help your ad to resonate
The purpose of all advertising is to drive sales. Advertisers use many tactics for this, and one of these tactics is the use of music. Music is used to connect with consumers [...]
NME selects Common Industry
Common Industry has been chosen by Time Inc.’s music and entertainment media brand, NME, to provide creative support and deliver a comms and influencer programme. The agency [...]
LD Communications wins Vevo brief
Online music video platform Vevo has appointed LD Communications as its UK consumer PR agency, following a five-way pitch. LD has been briefed to create a mix of product and [...]
Borkowski wins NOW That’s What I Call Music! comms brief
Borkowski has been appointed to create an influential campaign for UK music brand NOW That’s What I Call Music!, the biggest series compilation albums in the country. Since [...]
PR Case Study: Knocking Ed Sheeran off the #1 Spot
Find out how new consumer PR agency MUNCH took on the challenge to raise the profile of Youtube sensation Daisy Clark, push her into the mainstream music market and, [...]
Music in Offices hires Stand Agency to promote ‘Revolutionising the Boardroom’ campaign
Music in Offices (MIO), an organisation that looks to inspire businesses to engage with creativity through office choirs and music-led workshops, has chosen Stand Agency to [...]
Anthony Barnes named comms director for UK Music
Former news journalist Anthony Barnes has been appointed director of communications for lobby group UK Music. Barnes worked for many years as head of showbusiness, media and [...]
National Concert Hall calls in elephant communications
Town Hall Symphony Hall, Birmingham (THSH) has appointed elephant communications as its national adviser on thought leadership and strategic comms. The Birmingham venues [...]
Gorkana meets… Total Guitar
With Total Guitar undergoing a full redesign this month, Gorkana talks to Future Publishing’s music group editor-in-chief, Daniel Griffiths, to find out what’s new [...]
Abbey Road Studios hires Starscream Communications
Abbey Road Studios, dubbed the “most famous recording studios in the world”, has appointed Starscream Communications as its PR agency, following a number of new [...]
PHA Media secures two wins
PHA Media has been handed an awareness raising brief by charity Music Venue Trust and the agency has been hired by 4th Base Cosmetics to launch its new beauty brand NKBb. [...]
Polygon PR promotes Hearts in Harmony
New aid agency Hearts in Harmony, which aims to help raise money to fight heart disease in both children and adults through classical music events, has appointed charity [...]
McFrank promotes Scottish Music Awards
McFrank, the Glasgow-based consumer PR agency and Scottish arm of Frank PR, has been chosen by the SSE Scottish Music Awards to provide strategic comms activity ahead of the [...]
PR Case Study: The re-launch of Virgin Radio
To mark the re-launch of Virgin Radio this year, Wireless Group’s in-house PR team partnered up with Virgin Trains to transform a Manchester to London train into a live [...]
Gibson Innovations briefs Ranieri
Consumer technology PR and social media specialist Ranieri has been appointed by Gibson Innovations, a brand licensee of Koninklijke Philips NV, to handle the UK PR for the [...]
McFrank promotes Brew at the Bog festival
Highland festival Brew at the Bog has appointed the Scottish arm of Frank PR, McFrank, to promote its summer event, which takes place on 3 and 4 June and features Scottish [...]
Manifest to launch “social crowd” platform Crowdmix
New “social crowd” platform Crowdmix has chosen Manifest as its retained comms agency, with a brief to handle the platform’s UK launch this Summer. Crowdmix is a [...]
Linn hands brand awareness brief to Harvard
Harvard has been brought in to handle the consumer PR brief for music systems company Linn, with a brief to increase brand awareness across the UK. The agency, which won the [...]