Opinion: It’s no accident that influencer marketing is on the rise
Targeting niche influencers can yield far greater results than getting coverage in the mainstream press, argues supercar vlogger Mr JWW. Successful marketing campaigns depend [...]
Meet the Influencer: supercar vlogger Mr JWW
From racking up 37 million views in 14 months to discovering the “world’s best driving road” – Mr JWW reveals how he has become one of the internet’s biggest [...]