Opinion: Work experience should be treated like an interview
Juliet Cameron, chief operating officer at Launch, argues that both interns and employers should look to summer internships as an extended job interview. Too much work [...]
Launch to promote Bella Italia’s new menu
Bella Italia has appointed Launch to lead the consumer launch of its new menu and brand reappraisal programme. The agency will showcase the new offering – which features [...]
Opinion: You need to have several crisis comms plans in place
Alex Black, head of crisis and issues at Launch, explains the importance of having robust crisis comms plans and how you can get ahead of any potential issues. There’s a story [...]
Opinion: The PR industry is (finally) striding towards gender parity
Launch director Niki Wheeler looks back on some of the great women she’s encountered over the course of her career and considers how industry attitudes are changing for the [...]
Opinion: What a winning PR account pitch looks like
Launch director Niki Wheeler recalls this year’s Creative Shootout final and breaks down the key PR pitching tips communicators can take away from the event. Imagine the [...]
Opinion: The Launch guide to (festive) media relations
Niki Wheeler, director at Launch, reveals her top tips for generating earned media “cut through” for Christmas campaigns. Brits are saying “bah humbug” to 2017. The BDO High [...]
Launch names Juliet Cameron “chief operational launcher”
Launch has promoted Juliet Cameron to chief operational launcher, making her responsible for the day-to-day running of the business. Joining the agency as director of people [...]
Opinion: How to overcome comms silos
Barbara Watson, Launch’s director of brand and content, discusses the limitations of using silos and argues that training can overcome the difficulties associated with [...]
Opinion: Layer up to stop your media relations going cold
Launch director Niki Wheeler outlines why it’s important to brainstorm multiple angles for the same story to achieve maximum media coverage. When it comes to media relations [...]
Opinion: Why a PR award for creativity is what the industry needs
Launch founder Johnny Pitt gives his views on “traditional” awards ceremonies and reveals why he started The Creative Shootout – an award that involves a live creative pitch. [...]
Opinion: How to prove your creativity during interviews
Juliet Cameron, Launch’s planning & people director, gives her top tips on proving you have the best creative ideas during the interview process. So, you reckon you’re [...]
Launch wins UN Foundation brief
The UN Foundation has hired Launch to drive noise around its inaugural Families +SocialGood event this summer. Launch will focus on capitalising on momentum generated by the [...]
Opinion: Why Launch PR is dropping the ‘PR’
Johnny Pitt, founder of Launch and The Creative Shootout, on what is driving the agency’s new positioning and why it is dropping ‘PR’ from its name. Central to our being at [...]
Launch adopts ‘real ideas’ positioning and hires Barbara Watson
Launch has adopted a new ‘real ideas’ positioning and dropped the PR from its name as Frank PR’s Barbara Watson joins as director of brand and content. The new position looks [...]