Brands need to crack their own ‘culture code’ to bolster reputation
Boutique consultancy Dragonfish has released a study showing that a lack of employee engagement can have a direct impact on brand image. Internal comms pros from The British [...]
Way To Blue wins European brief to launch Kimpton Hotels
InterContinental Hotels Group (IHG) has chosen Way To Blue to handle the European launch of its US luxury boutique hotels collection Kimpton Hotels and Restaurants. San [...]
PR Case Study: Sounds of the Neighbourhood
When IHG-owned Hotel Indigo wanted to highlight the influence of the surroundings of each of its hotels, its PR team got TV and radio presenter Edith Bowman to help launch a [...]