21-year-old Ben Jeffries launches new influencer marketing platform
Influencer, a new web platform that allows brands to collaborate with social media content creators, has been launched by 21-year-old entrepreneur Ben Jeffries. The platform [...]
Influencer marketing platform Sweet P Social hires MUNCH for UK launch
Sweet P Social has brought in new consumer agency MUNCH to handle the launch of its two-sided platform, which allows brands, agencies and influencers to connect and [...]
W promotes World Cancer Day
Cancer Research UK has called in W’s talent and influencer division to raise the profile of World Cancer Day 2017, which takes place this Saturday (4 February). World Cancer [...]
Influencer marketing: what’s next in 2017?
Last year, influencer marketing came of age in terms of its power and popularity. According to Matt Donegan, MD at social influencer marketing platform Social Circle, 2017 [...]
Beckii Cruel joins Social Circle
Social influencer marketing platform Social Circle has brought in Rebecca Flint, AKA fashion and beauty influencer Beckii Cruel, as its new creator liaison. Flint has been [...]
Opinion: Influencer Marketing – it’s a case of PR evolving
Last month, Good Relations’ Joe Friel revealed his top tips for PRs when approaching influencers for brand partnerships. Hannah Lynch, senior account director at Alfred, [...]
60 Seconds with Buzzoole MD Victoria Luck
Victoria Luck, UK MD of Naples-born influencer marketing platform Buzzoole, talks to Gorkana about moving from international advertising at Hearst Magazines into influencer [...]
Opinion: Four steps to choosing the right influencers for your brand
Following last week’s launch of the Gorkana Guide to Influencer Marketing, Carli Goodfellow, director of digital influence at Cirkle, shares her very own four-step [...]
Opinion: Seven deadly ways to approach an influencer
Following yesterday’s launch of Gorkana‘s Guide to Influencer Marketing, Joe Friel, head of influencer relations at Good Relations, says there are seven ways PRs [...]
What effective PR looks like for SEO
By Jane Cronin, Content Manager, and Maria Bain, Outreach Executive, at Jellyfish. Best practice SEO now incorporates aspects of PR, content and influencer marketing, far [...]
John Doe launches dedicated influencer division
John Doe has launched a global influencer division called John Doe_i, which the agency says will drive influencer activity across its client base. Services provided by John [...]
10 Reasons Why’s Emily Hartridge joins Exposure Digital
Exposure Digital has appointed Emily Hartridge, creator of weekly YouTube show 10 Reasons Why, as content and influence manager, which it claims is the first time a UK agency [...]
Opinion: Influencer Marketing – you have to earn it!
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s [...]
W launches influencer marketing division
W Communications has this week launched a new agency division, W Influencer, as it looks to bring the benefits of “earned advocacy” to a wider range of brands. W [...]
A guide to influencer marketing
Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including [...]