Niki & Sammy: “We’ve had no long-term relationship with brands”
Influencer marketing in the UK is still transient and has not yet matured to the point where influencers and brands have long-term relationships, Radio One podcasters Niki and [...]
Cision’s Alex Hunter to join PRWeek influencer session
Alex Hunter, Cision’s head of sales and relationship management – agency, will moderate a panel discussion at PRWeek‘s ‘Making Influencers Work For [...]
Opinion: Why marketers are investing in micro partnerships
Jill Coomber, co-founder of OneChocolate, explores the findings of the agency’s report into micro partnerships and why marketers now value brand awareness and value, [...]
Opinion: How to navigate the cycle of influencer marketing
Kajal Bakrania, founder of Just Sawse, explores the cycle of influencer marketing and the ways which brands will need to secure their services as the sector evolves. [...]
60 Seconds with RunRagged’s Simon Addy
Simon Addy, owner and director of talent booking agency RunRagged, reveals how PRs should go about working with influencers and which celebrities he’d love to work with. [...]
Opinion: 5 ways to hone your influencer marketing strategy
Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy. Work backwards, and start with why [...]
Wolfstar to manage influencer marketing for Wax Lyrical
Home fragrance brand Wax Lyrical has appointed Wolfstar to plan and implement an influencer marketing strategy. Wolfstar will help the brand use media influencers to secure [...]
60 Seconds with Issa PR founder Viet N’Guyen
Issa PR founder Viet N’Guyen discusses the agency’s London expansion, the brands she’s worked with and which influencers she’d most like to collaborate [...]
The key challenges facing influencer marketing in 2018
Influencer marketing was PR’s big growth story in 2017. Instagram now boasts 700 million active monthly users, while YouTube’s top 10 creators raked in £93.7 million [...]
Influencers are essential in every marketing strategy says Good Relations’ Helen Cable
Helen Cable, senior digital consultant at Good Relations, talks about micro influencers, her favourite “rising stars” and why every brand should be using influencers in 2018. [...]
Viktor Frisk wins the 2017 Swedish Cision PR influencer award
Viktor Frisk was crowned Sweden’s most influential PR consultant at the Cision PR Influencer Award 2017 last night, Cision’s Oskar Larsson reports. Viktor is [...]
Ogilvy hires head of influencer marketing
Ogilvy PR has appointed Rahul Titus as its head of influencer marketing. Titus will use his experience in influencer marketing to oversee the agency’s development of its ADAM [...]
Young people expect brands to champion good causes, Edelman reports at CIPR conference
From Smirnoff’s campaign for equality in the music industry to Heineken’s ‘Worlds Apart’ social experiment, 2017 has seen many huge brands get behind great causes. After the [...]
Opinion: It’s no accident that influencer marketing is on the rise
Targeting niche influencers can yield far greater results than getting coverage in the mainstream press, argues supercar vlogger Mr JWW. Successful marketing campaigns depend [...]
Meet the Influencer: supercar vlogger Mr JWW
From racking up 37 million views in 14 months to discovering the “world’s best driving road” – Mr JWW reveals how he has become one of the internet’s biggest [...]
Marketing expert Jay Baer reviews the Cision Communications Cloud
Jay Baer, a New York Times best-selling author and product marketing expert, recently reviewed the Cision Communications Cloud (TM) on his popular technology show Marketing [...]
5 simple steps to incorporating influencers into your PR strategy
Influencer marketing expert Adrian Ma outlined how to incorporate social influencers into your earned media strategy in this Cision webinar.
NME selects Common Industry
Common Industry has been chosen by Time Inc.’s music and entertainment media brand, NME, to provide creative support and deliver a comms and influencer programme. The agency [...]