Opinion: Why brands need PR to make technology personal
Louie St Claire, Harvard’s Group CEO, argues that tech brands must invest in PR to connect with their audiences and outlines four simple steps to engage tech consumers. [...]
Most read people news on Gorkana News
Your weekly update on the latest People News and Moves featured on Gorkana News: John Lewis Partnership appoints group head of corporate affairs The John Lewis Partnership has [...]
Harvard makes changes to leadership team
Chime-owned tech specialist agency Harvard has announced changes to its leadership team, including the promotion of Louie St Claire to group managing director of [...]
60 Seconds with Louie St Claire, Harvard
Louie St Claire, managing director at Harvard, talks to Gorkana about tech specialism, hiring the right people and what it takes to be successful in the PR industry. What led [...]
McDonald Butler’s Gareth Clark joins Harvard
Chime-owned tech PR specialist Harvard has brought in Gareth Clark from B2B tech sales and marketing agency McDonald Butler to take on the role of client services director. A [...]
Lloyd’s of London hires Harvard
Lloyd’s of London has hired Harvard PR, part of Chime, with the aim of positioning the insurance giant as a global leader in cyber insurance. Harvard will develop a new [...]
Linn hands brand awareness brief to Harvard
Harvard has been brought in to handle the consumer PR brief for music systems company Linn, with a brief to increase brand awareness across the UK. The agency, which won the [...]
Harvard wins tech recruiter Hired
Hired, a tech recruitment specialist headquartered in San Francisco, has brought in Harvard as it looks to boost its UK profile following a competitive pitch process. The [...]