Gorkana meets…The Daily Telegraph’s fashion editor
Lisa Armstrong, fashion editor at The Daily Telegraph, on why fashion news needs to be entertaining, what PRs need to do to attract attention and why an original idea will get [...]
Gorkana meets…The Observer
Lucy Rock, news editor at The Observer, on what makes the perfect story, launching a platform for women writers and opportunities for PRs to feed in ideas. Firstly tell us [...]