Is PR slow to take advantage of content opportunities?
While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing [...]
The Gorkana Weekly Industry News Brief: 3 – 9 September 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Opinion: How to pitch to broadcast media
Good Broadcast this week welcomed BBC journalist Jack Baine onto its team as a consultant. Working on programmes including BBC World News TV, BBC Radio 1 Newsbeat and BBC [...]
BBC’s Jack Baine joins Good Relations’ broadcast arm
Former BBC journalist Jack Baine has joined Good Relations’ broadcast arm, Good Broadcast, as a consultant. Baine spent more than 20 years at the BBC as a senior journalist [...]
Good Relations hires Henry Elliss to bolster content team
PR and content agency Good Relations has appointed Henry Elliss as senior online strategist to enhance its content marketing team. Elliss will focus on senior client counsel [...]
Eight ways PRs can tackle the consumer health debate
The consumer health debate is growing in momentum as the Committee of Advertising Practice (CAP) runs a public consultation on how food and drink products should be advertised [...]
PRs respond to Twitter’s new 140 rules
Twitter’s latest efforts to improve user and financial growth have seen the platform create more space for users to express themselves through its famous 140 character limit. [...]
How the rise in chatbots impacts digital PR
Chatbots, which brands and publishers are using more frequently to engage with digital audiences, could reach up to two billion users in the next couple of years, according to [...]
David Wiles joins Good Relations as consumer director
Chime-owned Good Relations has brought in David Wiles from Shine @ The Academy as consumer director, with a brief to provide senior client advice and business development. [...]
Good Relations launches broadcast offer
Good Relations has launched a new broadcast consultancy, Good Broadcast, and brought in Sound Creative’s Phil Caplin to lead the new offer. Good Broadcast, which will sit [...]