PR Case Study: The Aldi Wine Store
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket [...]
US pizza brand MOD hires Gabrielle Shaw Communications
Seattle-based US pizza brand MOD has brought in Gabrielle Shaw Communications as it launches in the UK. The MOD brand is moving into the UK market in a joint-venture between [...]
Only By Nature chooses Nudge PR
Nudge PR has won an ongoing PR retainer for Only By Nature frozen yoghurts, with a brief to increase B2C and B2B brand awareness. Made with the Stevia leaf for no added sugar, [...]
Palm PR promotes Simplee Aloe
Food and drink agency Palm PR has been appointed by drinks brand Simplee Aloe to help grow its share of the UK juice category. Simplee Aloe offers a range of “all-natural [...]
Brazen to re-launch Chewits
Confectionery company Cloetta has hired Brazen to promote its portfolio of sweet brands, which include Chewits, Goody Good Stuff and Frozn, in the UK. Brazen will launch a [...]
Hempco Canada Superfoods appoints Storm as first UK agency
Hempco Canada Superfoods, described as a pioneer in the global hemp industry for more than 14 years, has brought in Storm Communications to launch its new range of hemp oil, [...]
Aduro promotes Crosta & Mollica
Italian bakery brand Crosta & Mollica has hired Aduro Communications as it looks to expand the business in 2016. Translated from the Italian for ‘crust and [...]
Clarion launches Sambazon Açai to UK market
Sambazon, a US-based food company specialising in açai berries, has chosen Clarion Communications to handle its UK consumer and trade PR activity. Sambazon was launched in [...]
Benugo briefs Fleet Street Communications
British food and drink business Benugo has appointed Fleet Street Communications as its retained PR agency. Benugo was founded in 1998 by Ben Warner and brother Hugo Warner in [...]
Champagne Nicolas Feuillatte briefs Sopexa UK
Champagne Nicolas Feuillatte, the third largest retail Champagne brand in the UK, has handed a PR brief to Sopexa UK, as it celebrates its 40th anniversary. The brand is [...]
W wins six-figure brief to promote Ryvita
Ryvita has handed W a six-figure PR, digital and influencer engagement brief, as the British crispbread brand looks to engage with a “new generation” of consumers. W, which [...]
For Goodness Shakes hires Well Hello
Ready-to-drink protein and nutrition brand For Goodness Shakes has hired Well Hello to launch its new Protein Water and Protein Coconut Water offering. For Goodness Shakes’ [...]
Way to Blue promotes “world’s best-selling Portuguese beer”
Way to Blue has been appointed to handle the UK consumer and trade PR launch for Super Bock, which claims to be the world’s best-selling Portuguese beer. Owned by Unicer, the [...]
Fleet Street promotes Italian soft drink Galvanina
Fleet Street Communications has been brought in by organic Italian soft drink brand Galvanina as its retained consumer PR agency. The agency has been briefed to build [...]
Taylor Herring kicks off Kellogg’s Team GB sponsorship with #GreatStarts
Taylor Herring has been appointed by Kellogg’s to promote its role as official sponsor of Team GB and its #GreatStarts campaign 100 days ahead of the Rio Olympics. [...]
Tin Man to launch What A Melon
New watermelon water brand What A Melon has called in creative comms agency Tin Man to handle its UK launch next month. Tin Man will be responsible for the creative launch [...]
Manc Frank to launch new Chilango venue
Manc Frank, the Manchester office of Frank PR, has been chosen by London-born burrito chain Chilango to launch its first venue in the North West. Chilango, described as one of [...]
Speed manages global PR for The World’s 50 Best Restaurants
Speed Communications has been retained to manage the global PR for The World’s 50 Best Restaurants, as the brand embarks on its first global tour. The World’s 50 Best [...]