Cision Insights uncovers 3 reputational risks facing the FMCG industry
The £350 million FMCG industry is changing fast. Shifting consumer preferences, new political pressures and resistance to healthier product ranges are all creating [...]
Why wine PR doesn’t have to leave you with a headache
Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult [...]
W wins six-figure brief to promote Ryvita
Ryvita has handed W a six-figure PR, digital and influencer engagement brief, as the British crispbread brand looks to engage with a “new generation” of consumers. W, which [...]