Bally names global PR lead
Bally has brought in Michael Kors’ Hannah Thomas as global PR manager. Thomas was previously EMEA PR manager for Michael Kors, having joined the fashion label in 2015. While [...]
Coffin on Cake PR wins 8DIX brief
Casualwear brand 8DIX has chosen Coffin on Cake PR to handle its fashion consumer and trade comms activity in the UK. The 8DIX brand, which is named after renowned German [...]
Ted Baker briefs Aduro Communications
Ted Baker Footwear has handed a brand awareness brief to Aduro Communications, which marks the official launch of the agency’s new fashion and beauty division. Aduro has been [...]
Publicasity promotes glove brand Gizelle Renee
British luxury glove brand Gizelle Renee has selected Publicasity to represent its AW16 collection within the UK market. Publicasity will work with Gizelle Renee to [...]
Zakti drafts in PR support
Claire Etchell, founder of marketing and PR industry blog NakedPRGirl, has been brought in by fitness fashion brand Zakti to launch its SS16 menswear range, as well as promote [...]
Thomas Pink briefs Pitch on Lions rugby partnership
British shirt maker Thomas Pink has appointed sports marketing agency Pitch to launch its partnership with the British & Irish Lions 2017 Tour, following a competitive [...]
Harris Tweed briefs Portas
The Harris Tweed Authority has appointed creative comms agency Portas to work on a project for the Milan Design Triennale, which runs from 31 March to 12 September 2016. [...]
Kathryn Sargent hires Street & Co
Street & Co has been appointed to handle press office activity for Kathryn Sargent, as she becomes the first female Master Tailor to open a shop on Savile Row in Mayfair [...]
Belstaff hands global brief to W
British luxury lifestyle brand Belstaff has hired W as its retained global social media agency. W has been appointed to deliver content and engagement for Belstaff, with a [...]
Coffin on Cake PR promotes new Lee Cooper range
Coffin on Cake PR has been appointed by British denim label Lee Cooper to manage the global launch of the brands’ premium selvedge denim range, ‘MADE IN ENGLAND’. Produced [...]
Bench hands UK brief to Coffin on Cake PR
Coffin on Cake PR has been appointed by global fashion brand Bench to handle its UK comms activity. Founded in the UK in 1989, Bench is represented in 34 countries in Europe [...]
The Earned Agency wins Style Sportif
Style Sportif, a recently launched e-commerce website specialising in premium active wear brands, has brought in The Earned Agency to handle its PR. Style Sportif, which [...]
Bright Light promotes Pretty Polly and Aristoc
Bright Light has been appointed to handle the PR for British hosiery brands Pretty Polly and Aristoc, writes Louise Pantani. Founded in 1919, Pretty Polly provides over 90 [...]
Gorkana meets…Daily Telegraph Stylist and Shopping
Sophie Warburton, stylist and shopping editor at the Daily Telegraph, on relaunching the fashion website, the mix of high end and high street content and why PRs need to place [...]
Gorkana meets…Times Fashion
Anna Murphy, fashion director at The Times, on creating evergreen content, bringing fashion to life in all its bonkers-ness and why there is no one better than a great PR. You [...]
Gorkana meets…Cosmo Fashion
Gorkana catches up with , Cosmo’s fashion and style director, a week after the launch of new standalone title Cosmopolitan FASHION, on why it isn’t the archetypal [...]
Gorkana meets…InStyle
Delphine Lamande-Frearson, beauty director at InStyle, on why long, lyrical press releases are a waste of time, sensing the hard sell and the versatile nature of beauty. You [...]
Gorkana meets…The Daily Telegraph’s fashion editor
Lisa Armstrong, fashion editor at The Daily Telegraph, on why fashion news needs to be entertaining, what PRs need to do to attract attention and why an original idea will get [...]