Saucony Originals appoints Brandnation PR and Social
Brandnation PR and Social has been appointed to handle the PR for heritage trainer brand Saucony Originals. The agency will target men’s and women’s fashion-led [...]
InStyle: We’ll help you give your stories that exclusive twist
“I think we’re the only magazine brand that’s doing digital really, really well,” Charlotte Moore, InStyle’s editor-in-chief, told a packed room of comms professionals at [...]
HOOK LDN calls in John Doe
New British eyewear brand HOOK LDN has selected John Doe as its retained PR agency as it embarks on a planned period of growth. HOOK LDN was founded by music business [...]
Kickers appoints Aduro Communications ahead of ‘Back to School’ sales window
Kickers has hired Aduro Communications to drive awareness of the footwear brand through a media relations and influencer programme that will focus on the ‘Back to [...]
Boux Avenue appoints Threepipe to drive online growth
Boux Avenue, the lingerie, swimwear and nightwear brand owned by Theo Paphitis, has appointed Threepipe to help drive further international online growth. Threepipe will [...]
Clifford French wins Farah menswear brief
London-based fashion brand Farah menswear has hired Clifford French to activate its position as the official apparel partner of Sahara Force India during the 2017 / 2018 [...]
New York luggage brand Away hires Aisle 8
Aisle 8 has been chosen to lead the UK PR and comms for New York-based contemporary luggage brand Away, following a multiple agency pitch. Founded in New York by Steph Korey [...]
British leather brand Smith & Canova hires Bright Light PR
Bright Light PR has been chosen to handle the PR for British heritage leather and accessories brand Smith & Canova. Bright Light PR will raise the profile of the story [...]
F&F Tesco hires Publicasity
Tesco’s fashion brand, F&F, has brought in Publicasity to handle its UK PR and manage a network of agencies across central Europe, including Poland, the Czech Republic, [...]
John Smedley hires Neville McCarthy Associates
Neville McCarthy Associates has been appointed to handle the PR for British knitwear brand John Smedley, which says it is the “oldest manufacturing factory in the world”. [...]
Two new luxury briefs for Seven Dials PR
Seven Dials PR has won two new fashion briefs from womenswear designer Amanda Wakeley and cashmere label Johnstons of Elgin, as the agency looks to expand its luxury division. [...]
Opinion: Why we’re offering an insider view on PR
Push PR and The London Fashion Agency have launched a series of PR workshops to examine and evaluate practical questions and issues across the whole PR sector; from the [...]
Bell Pottinger announces partnership with BFC Fashion Trust
The British Fashion Council‘s (BFC) Trust has called in Bell Pottinger to provide emerging designers with guidance on their brand and digital strategies. The Fashion [...]
Madeleine Thompson briefs The Fashion Digital
British knitwear designer Madeleine Thompson has appointed The Fashion Digital as its social media agency. Madeleine Thompson’s eponymous brand began with a cashmere beanie, [...]
TVC promotes Swarovski’s partnership with 2016 Fashion Awards
Swarovski has appointed TVC as its strategic content agency to promote its partnership with the 2016 Fashion Awards, which took place at the Royal Albert Hall on Monday (5 [...]
Gorkana meets… Natascha Cox
Fashion, makeup, and lifestyle writer Natascha Cox talks to Gorkana’s Ebunola Adenipekun about her go-to blog for body positive inspiration, how its re-launch earlier [...]
Global fashion brand Missguided hires Thinkhouse
Missguided has appointed youth marketing agency Thinkhouse to work on a Christmas campaign for the global fashion brand. Thinkhouse will support Missguided’s global [...]
Four wins for The Lifestyle Agency
The Lifestyle Agency has won PR briefs from fashion brand Ruyi Lifestyle, ski resorts Chalet Rosiere and Megeve, and Val D’Isere’s luxury hotels Le Blizzard and Hotel Mourra. [...]