Is Fake News…fake news?
So it’s official, ‘Fake news’ is the ‘word’ of 2017. Well, according to Collins who have named the term ‘word of the year’, stating that usage has increased by 365% [...]
Opinion: Trust us… we work in brand communications!
Stir MD Alicia Mellish reveals why she believes declining trust is the most pressing issue in PR today – and invites you to a debate the agency is holding on the topic. Just [...]
Opinion: Fake news is good news for communicators
James Staunton, partner at Instinctif Partners, argues that fake news could actually breathe new life into media relations and communications in general. Fake news has been a [...]
White Paper: Fake news and communications
With the concept of fake news challenging consumer trust in the media, Cision has published a new UK white paper highlighting the challenges this phenomenon creates for [...]
60 seconds with Edelman’s Nick Barron
Nick Barron, UK MD of corporate and financial at Edelman, on hiring non-graduates, fear of fake news and why businesses are having to work harder to gain trust. Earlier this [...]
PR, journalism and fake news at Ad Week 2017
The BBC and Buzzfeed joined Weber Shandwick at an Advertising Week Europe event on Monday (20 March) in a session titled: “Navigating the New Abnormal: A Brand Survival Kit in [...]
Is fake news really affecting PR?
Fake news is high on the agenda at the moment, but Gorkana‘s UKPulse data on media consumption shows that many people are treating information from online media with a [...]
CIPR National Conference: communicating in a ‘post-truth’ digital age
Colin Byrne, CEO, UK & EMEA at Weber Shandwick, says the stakes have been raised for communicators in the ‘post-truth’ digital age. For communicators, Byrne said, at [...]
Fake news: why it’s a real issue for PR
With ‘post-truth’ announced this week as word of the year by Oxford Dictionaries, Howard Bowden, media trainer and co-founder of Generation, looks at the rise and [...]