Opinion: How creatives can stand out in a data-driven world
John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR [...]
PRmoment launches Creative Moment to champion creativity
The team behind PRmoment have launched Creative Moment, a new online magazine to showcase creative work. The magazine has been designed as a forum that discusses today’s most [...]
Opinion: Why Launch PR is dropping the ‘PR’
Johnny Pitt, founder of Launch and The Creative Shootout, on what is driving the agency’s new positioning and why it is dropping ‘PR’ from its name. Central to our being at [...]
Opinion: The Big Story vs The Big Idea
Emma Hazan, MD of consumer at Hotwire PR, on the creative idea and why it’s the research and insight behind it which dictates campaign success. Author and storyteller [...]
White Paper: 3 steps to owning the creative idea in PR
In 2017, PR teams are more comfortable than they have ever been in creating the big ideas and building creative structures that make them leaders in the marketing mix, but [...]
Opinion: Four ways to inspire creativity in your PR campaign
“Creativity is the standard that sets people in PR apart”, says Sophie Chadwick, account director at PR and creative agency Peppermint Soda. With the majority of [...]