60 Seconds with Red Lorry Yellow Lorry’s Guy Walsingham
Guy Walsingham, founder and CEO of B2B tech agency Red Lorry Yellow Lorry, discusses why he started the agency, his fight against “factory PR” and the thinking [...]
How to enhance your PR measurement with ‘maturity mapping’
The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four [...]
PR news round-up (18-22 June)
Here’s a round-up of last week’s biggest PR news – featuring Tin Man, Attitude’s Matthew Todd and the UK’s new largest public affairs agency. Enhancing [...]
PR Case Study: TVC Group – Farm Safety Week
TVC Group helped the Farm Safety Foundation to promote Farm Safety Week and raised awareness of the impact farm accidents can have on farmers and their families. Campaign: [...]
PR news round-up (11-15 June)
Here’s a round-up of last week’s biggest PR news – featuring CNBC‘s Arjun Kharpal, new hires at The Lucre Group and highlights from the 2018 AMEC summit. [...]
CNBC’s Arjun Kharpal: Tailor your pitch to different outlets
Tailoring your pitch and avoiding blanket emails are the best way to capture a journalist’s attention, CNBC International technology correspondent Arjun Kharpal revealed at PR [...]
Cision celebrates a golden night at the 2018 AMEC Awards
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards. Cision achieved a sweep of the [...]
Opinion: The comms challenges posed by shareholder activism
Geoff Serednesky, managing director at FTI Consulting, considers the rise of shareholder activism in the UK and the opportunities and risks it creates for comms [...]
PR news round-up (4-8 June)
Here’s a round-up of last week’s biggest PR news – featuring the CIPR Excellence Awards, new appointments at Quill PR and how PR measurement saves lives. Thought [...]
FleishmanHillard Fishburn launches international affairs unit
FleishmanHillard Fishburn (FHF) has launched an international affairs unit to deliver comms and issues management campaigns for countries, multilateral agencies and NGOs. FHF [...]
Opinion: How to prepare for the social media apocalypse
Alex Warren, senior account manager at Wildfire PR, asks whether the recent negative headlines around social is a sign to prepare for the social media apocalypse. Is social [...]
Opinion: 5 new PR tech tools explained
Chris Blackwood, partner at Third City, examines five new pieces of PR tech you can use to simplify your life in communications. Remember the days where you would handwrite a [...]
PR news round-up (21 May – 1 June)
Our latest round-up of essential PR news, featuring five influencer marketing tips from Golin, account wins for Frank and how technology is revolutionising the comms industry. [...]
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
Dimension Data names Golin as its lead PR agency
IT services company Dimension Data has appointed Golin to showcase its major brand activities and provide it with campaign and press office support in the UK and Ireland. As [...]
Last week’s PR news in brief (14 – 18 May)
Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology [...]
Foco wins Advicefront’s PR and comms brief
Advicefront, a platform for financial advisers, has appointed fintech content marketing agency Foco to handle its digital communications and PR. Foco has been briefed to [...]
Brands2Life to run horseracing welfare campaign
The British Horseracing Authority has selected Brands2Life to manage the PR and social brief for its The Horse Comes First equine welfare campaign. The agency is tasked with [...]