PR Case Study: Flora lunchbox challenge
Golin found that recent improvements to children’s school dinners didn’t extend to packed lunches. In ‘back to school’ week this September, Flora offered [...]
Amazing PR appointed by Bellamianta
Amazing PR is set to work with tanning brand Bellamianta. The agency will now be representing the Bellamianta which claims to be formulated with the ‘cleanest, natural and [...]
W acquires House PR amid expansion plans
W has acquired House PR as part of an ambitious expansion strategy that has already seen the company open offices in Singapore and Amsterdam. The deal will add scale to W in [...]
Speed Communications gains DS Smith Euro brief
European packaging company DS Smith has appointed Speed Communications to deliver a pan-European PR programme. Speed’s activities will support DS Smith’s overarching sales and [...]
Cision launches new Cision Communications Cloud™ for the next era of media and communication
Cision has announced the launch of its new integrated platform, the Cision Communications Cloud™ Platform, to give marketers and communicators the power to make intelligent, [...]
Story Comms adds six clients
Story Comms has won briefs with The Football Association’s national football centre St.George’s Park, the Greater Birmingham and Solihull LEP, data specialist Movement [...]
Opinion: PR can address lack of insight in B2B
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide [...]
Global Auto Care appoints Prova PR
Spectrum Brands’ Global Auto Care has appointed Midlands-based Prova PR to promote its car care brands STP and Armor All. Prova will be providing communications support aimed [...]
Fever appointed as retained PR agency for The True Honey Co.
The True Honey Co. has appointed Fever PR as its retained agency to handle the launch of its Manuka honey range in the UK. The appointment was made following a competitive [...]
Maritim Hotels hands UK PR brief to Clareville Communications
Germany’s largest owner-managed hotel group, Maritim Hotels, has appointed Clareville Communications to handle its UK PR activity. Maritim has 34 properties across Germany, as [...]
Gorkana Executive Club: Transparency, technology and flexible working will boost PR gender balance and diversity
More transparency over pay bands, better use of technology and flexibility in working patterns and practices were just some of the solutions suggested to encourage gender [...]
Will AI have greater impact on comms than social?
Weber Shandwick’s report AI-Ready or Not: Artificial Intelligence here we come!, released this week, shows that top global marketers believe AI will have an even bigger impact [...]
International Organization for Migration hires PHA Media
PHA Media has been appointed by the UK office of The International Organization for Migration (IOM) to support the promotion around Anti-Slavery Day and International Migrants [...]
Miele hands brand building brief to Stir PR
Domestic appliance manufacturer Miele has chosen lifestyle agency Stir PR to handle its UK PR. Established in 1899, Miele is an independent, family-owned, German manufacturer [...]
Gorkana meets… Dennis Publishing’s head of digital
Paul Hood, head of digital for Dennis Publishing, tells Gorkana’s Ben Spencer that 70% of tech titles on the newsstands are published by Dennis, talks about the [...]
Beattie sets up “vlogger dating forum”
Creative comms group Beattie is to launch a “vlogger dating forum” to match vloggers and bloggers with brands, and is setting up a video and content studio in Scotland. The [...]
Neville McCarthy promotes London Craft Week
London Craft Week, an annual event which showcases British and international craftsmanship, has appointed Neville McCarthy Associates to handle its PR and comms strategy. From [...]
Rooster to launch Amour and Love Travel Awards
Rooster has been chosen to handle the PR for Amour, a new trade event that plans to ‘marry up’ romance travel specialists and destination wedding planners with “romantic [...]