Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]
PR news round-up (19-23 November)
Here’s a round-up of this week’s PR news, featuring our CommsCon content, Curzon PR’s Farzana Baduel and senior hires at Golin, London Stansted Airport and [...]
60 Seconds with Curzon PR’s Farzana Baduel
Farzana Baduel, founder and CEO of Curzon PR, talks about being an ambassador for the Oxford Foundry’s L.E.V8 Women programme, how women can become PR leaders and [...]
How to avoid “whiteness” and improve diversity in PR
The PR profession needs to move away from the mentality of hiring “people like us” to improve diversity in the sector, a panel of industry experts stated at CommsCon. The [...]
LADbible: Young people care about purpose-driven content
“Young people give a f**k” was the message LADbible‘s head of comms Peter Heneghan presented to the assembled audience of PR professionals at CommsCon. He [...]
PR news round-up (5-16 November)
Here’s a bumper round-up of the last two weeks’ PR news, featuring our CommsCon content, the PRCA National Awards and wins for Smarts Communicate and Citypress. [...]
Cision Innovation Lab will provide the science to complement communicators’ art
The Cision Innovation Lab is developing technology to fuel the future of PR and comms, Cision’s, David Barker, president of data solutions and innovation, and Kaila Garrison, [...]
Daily Mirror’s Nada Farhoud: The relationship is the most important thing
Taking the time to build and maintain relationships is the key ingredient to successful PR-journalist relations. That was one of the key takeaways from the What journalists [...]
KFC’s Jenny Packwood: Fill the vacuum with positive news
No one seeks a crisis, but being ready for one is imperative when disaster strikes, a packed audience was informed during the Crisis killers: a reputation management [...]
Storytellers reveal how to develop great campaigns at CommsCon
Creative storytelling was the order of the day at CommsCon, as a quartet of fabulous female storytellers shared their thoughts on how to develop engaging narratives in the [...]
Our key takeaways from CommsCon
We promised that CommsCon would be a day of discussion, insight and debate, and judging by the response we’ve had from our delegates, we are delighted to have lived-up to the [...]
Sir Craig Oliver: “Tell your own story, or it will be told for you”
Sir Craig Oliver, David Cameron’s former director of politics and communications, gave the keynote speech to an enthralled and packed Hawker House at CommsCon on Tuesday. He [...]
One day to go until CommsCon
The time has come. A night of fireworks will be followed by a day of revolution at CommsCon tomorrow. Hundreds of comms revolutionists will march on Hawker House to hear how [...]
PR news round-up (22 October – 2 November)
Here’s a bumper round-up of the last two weeks’ PR news, featuring the countdown to CommsCon, W’s acquisition of LOTUS and account wins for The Academy and [...]
Opinion: Brand purpose is everywhere
Alex Clough, creative strategy director at Splendid Communications, discusses the findings of the agency’s Brands’ permission to speak report into social purpose [...]