Cision World Tour video: PR can lead the marketing mix
Earned media and influencer marketing are perfectly positioned to tackle the challenges facing brands in 2017, speakers at this week’s Cision World Tour event in [...]
Hotwire explains why digital brands are “going physical”
Why are so many digital brands falling over themselves to create offline, physical experiences for their customers? That’s the question Hotwire tried to answer recently at its [...]
3 essential PR insights from #CisionWorldTour London
The lively debate surrounding yesterday’s Cision World Tour event extended far beyond the packed auditorium at London’s Ham Yard Hotel. Members of the audience took to Twitter [...]
Cision World Tour emphasises innovation’s role in the future of comms
A stellar line up of the industry’s leaders and influencers spoke to a packed audience of PR and comms professionals as Cision’s World Tour event series came to [...]
The Future Laboratory’s Chris Sanderson predicts a new era of PR creativity
The Future Laboratory co-founder Chris Sanderson predicted a new era of PR creativity in his keynote speech at yesterday’s Cision World Tour summit in London. To a packed room [...]
It’s time for PR to stand up and be counted says Telefónica UK’s comms chief
Communicators finally have the opportunity to stand up and prove how great they are to company executives, Telefónica UK‘s director of corporate affairs Nicola Green [...]
Most read people news on Gorkana News
Your bitesize update on the latest People News and Moves featured on Gorkana News: 21-year-old Ben Jeffries launches new influencer marketing platform Influencer, a new web [...]
Chris Sanderson revealed as Cision World Tour London keynote
Renowned brand strategy consultant Chris Sanderson is to be the keynote speaker at next month’s Cision World Tour summit in London. Open to a select group of PR and [...]