Opinion: Improving PR’s value by proving our value
To mark the publication of Platinum, a book from the CIPR with crowdsourced insight from industry leaders, Cision is publishing a chapter from AMEC chairman Richard Bagnall [...]
Opinion: We must use AI to excel in the next frontier of PR
Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The [...]
Opinion: How to demonstrate the value of PR in the energy sector
Paddy Blewer, co-chair of the CIPR’s new Energy Leadership Platform, explores how the group will demonstrate the value of public relations during a period of near [...]
International Women’s Day: Succeeding as a woman in PR
To celebrate International Women’s Day, Cision spoke to eight industry-leading women, asking them why they went into PR, if they’ve encountered adversity due to [...]
CIPR president Sarah Hall outlines her vision for PR in 2018
Sarah Hall, the CIPR’s 2018 president, talks about her plans promote diversity in PR, give younger practitioners a voice and establish PR as a strategic management function. [...]
Equinox and jamjar PR win big at Welsh CIPR PRide Awards
Welsh comms agencies Equinox and jamjar PR each took home four golds at the CIPR PRide Awards ceremony in Cardiff’s City Hall last week. Equinox’s haul included the [...]
Young people expect brands to champion good causes, Edelman reports at CIPR conference
From Smirnoff’s campaign for equality in the music industry to Heineken’s ‘Worlds Apart’ social experiment, 2017 has seen many huge brands get behind great causes. After the [...]
Regional champions crowned at CIPR PRide awards ceremonies
The CIPR PRide Awards season is now in full swing, with 2017’s regional champions being crowned at ceremonies in Scotland, Northern Ireland, Anglia, Thames and Chiltern. [...]
CIPR names Emma Leech 2018 president-elect
Following her unopposed run in the 2017 CIPR election, Emma Leech has been confirmed as the CIPR’s president-elect for 2018. In her candidate statement she vowed to “bring [...]
Cision World Tour video: PR can lead the marketing mix
Earned media and influencer marketing are perfectly positioned to tackle the challenges facing brands in 2017, speakers at this week’s Cision World Tour event in [...]
Cision World Tour emphasises innovation’s role in the future of comms
A stellar line up of the industry’s leaders and influencers spoke to a packed audience of PR and comms professionals as Cision’s World Tour event series came to [...]
It’s time for PR to stand up and be counted says Telefónica UK’s comms chief
Communicators finally have the opportunity to stand up and prove how great they are to company executives, Telefónica UK‘s director of corporate affairs Nicola Green [...]
CIPR, Mischief, Telefonica and Save the Children join Cision World Tour London panel debate
Lucy Hart, head of influence at Mischief, Nicola Green, director of corporate affairs at Telefonica UK and Kirsten Walkom, global communications director at Save the Children [...]
Chris Sanderson revealed as Cision World Tour London keynote
Renowned brand strategy consultant Chris Sanderson is to be the keynote speaker at next month’s Cision World Tour summit in London. Open to a select group of PR and [...]
This week’s top trending features on Gorkana News
Your bite-sized update on the best PR opinion, interviews, events and insights featured on Gorkana News this week. Insight: Three benefits to independent working in PR The [...]
60 Seconds with CIPR’s Jason MacKenzie
Gorkana caught up with Jason MacKenzie, the president of the CIPR, to find out about his goals for the association, his career highlight to date and the advice he’d give [...]
CIPR releases State of the Profession research
The Chartered Institute of Public Relations (CIPR) has released the findings of its State of the Profession 2017 research. It reports a greater emphasis on strategic planning [...]
Chairman of Burson-Marsteller Africa to lead Maggie Nally lecture
Robyn De Villiers, CEO and chairman of Burson-Marsteller, Africa, is to give this year’s Maggie Nally Memorial Lecture keynote address, the Chartered Institute of Public [...]