Opinion: How brands can achieve greatness
Matt Cross, UK MD of Hotwire Global, shares insight into The Pursuit of GREATNESS report and how brands can go from good to great. Your brand may never achieve greatness. If [...]
THRSXTY appoints Rob Lester as reputation director
THRSXTY has appointed Rob Lester as reputation director to lead the agency’s new reputation management division. He joins from Good Relations, where he was head of issues and [...]
Opinion: Cannes Lions proves brands need to take risks
Lauren Winter, head of brand and consumer marketing, EMEA, at FleishmanHillard Fishburn, details why the importance of brands taking risks was her big Cannes Lions takeaway. [...]
Four trends to shape earned media in 2018
2018 promises to be another intriguing year in the evolution of the PR industry as economic, social and technological trends continue to change the earned media landscape. [...]
Google tops most valuable brands list
The Brand Finance Global 500 report shows that Google is the world’s most valuable brand with a financial value of $109.4 (£86.58) billion. Every year Brand Finance values the [...]