Opinion: Why those who tell the best stories rule society
Pat Southwell, director of strategy at Berkeley, argues that drama, adversity and “concentrating on the negative” is the key to great storytelling in comms. [...]
iPhone 7 launch: comms pros on Apple’s PR strategy in 2016
Apple has altered its social media strategy as it prepares for its biggest launch event of the year. Ahead of the product launch later this week, Gorkana asks PRs from Babel, [...]