Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
International Women’s Day: Succeeding as a woman in PR
To celebrate International Women’s Day, Cision spoke to eight industry-leading women, asking them why they went into PR, if they’ve encountered adversity due to [...]
60 Seconds with Barbara Bates, Hotwire’s global CEO
Barbara Bates, Hotwire’s global CEO, talks about the brand’s global vision, the importance of investing in people and her greatest achievements. Hotwire unveiled a new brand [...]
Most read people news on Gorkana News
Your bitesize update on the latest People News and Moves featured on Gorkana News: 21-year-old Ben Jeffries launches new influencer marketing platform Influencer, a new web [...]
Hotwire Group hires Barbara Bates as CEO
Barbara Bates has been appointed as Group CEO at Hotwire, following the departure of Brendon Craigie in March. Bates was most recently North American CEO of Hotwire following [...]