AMEC 2016: Elayne Phillips, head of Civil Service comms and internal comms
Elayne Phillips, head of Civil Service comms and internal comms, on the reasons this year’s AMEC summit is so important, why metrics are vital for her role and looking [...]
AMEC 2016: How Cleveland Clinic protected its comms budget through measurement
At the AMEC Summit 2016, Eileen Sheil, director of communications at Cleveland Clinic describes how she protected her budget when the organisation was in crisis. Eileen Sheil, [...]
AMEC 2016: Jeremy Thompson, AMEC chairman and EMEA MD at Cision
Jeremy Thompson, AMEC chairman and EMEA MD at Cision, reveals what’s making this year’s AMEC summit stand out, why measurement matters and how PRs can #PRoveit. [...]
AMEC 2016: Giles Peddy, group managing director at LEWIS
On the first day of the AMEC Summit, Giles Peddy, group managing director at LEWIS, wants to focus on outcomes, outtakes and business impact. The Association for the [...]
AMEC 2016: Mark Stephenson, head of brand, comms & digital at Philips North America
On the first morning of the AMEC Summit 2016, Mark Stephenson, head of brand, comms & digital at Philips North America, looks forward to the summit, and to the future of [...]
AMEC 2016: Visa Europe, ‘how measurement got the attention of senior management’
Diane Scott, director of media and corporate affairs at Visa Europe, discusses how she convinced a new CEO that her comms team was a valuable asset to the business, during the [...]
AMEC 2016: UNICEF’s three football lessons for measurement
Kicking off the first session at AMEC 2016, Omar Mahmoud, chief of marketing knowledge, private fundraising & partnerships division at UNICEF, discusses how comms [...]
AMEC 2016: David Rockland, partner and CEO at Ketchum Global Research & Analytics
On the first morning of the AMEC Summit 2016, David Rockland, partner and CEO at Ketchum Global Research & Analytics, looks forward to the next two days of the conference [...]
AMEC 2016: Pre-event catch-up with John Croll, CEO at iSentia
In Gorkana’s exclusive video interview with John Croll, CEO at iSentia, John shares his expectations for the 2016 AMEC Summit and discusses the talks he is most looking [...]
AMEC 2016: Gorkana’s UK MD, Myles Johnson introduces AMEC
Ahead of going on stage to welcome delegates to this year’s AMEC Summit 2016, Myles Johnson, UK MD of Gorkana, reveals why it’s set to be the biggest and best AMEC [...]
White Paper: Analysis best practice and the key to proving PR success
This White Paper, written ahead of the 2016 AMEC Summit, by Gorkana’s head of insight, Paul Hender, looks at analysis best practice in PR and how you can use it to make your [...]
AMEC 2016: Annual summit set to open in London
The Association for the Measurement and Evaluation of Communication (AMEC) is set to launch its annual International Summit in London this week (15-16 June). With Gorkana as [...]
Gorkana nominated for 13 AMEC Awards
Gorkana is proud to announce that we have been shortlisted for a record-breaking 13 awards at the 2016 AMEC awards ceremony taking place in London, on June 16. The awards [...]
AMEC to hold Government Reception at June Summit
The UK Government Communications Service will host a Government Reception with industry body AMEC at the end of the first day of this year’s AMEC International Summit on [...]
Take part in AMEC’s global comms trends study
Comms professionals are urged to take part in a survey to identify emerging trends in the industry by AMEC, which has partnered with leading PR associations, including the [...]
Plan to ensure PR Award entries shine
In a special Gorkana webinar this week, Red Consultancy MD Emily Morgan and Gorkana’s head of insight Paul Hender explained how to write a prize-winning AMEC Award entry ahead [...]
AMEC partners with Cannes Lions
AMEC, the International Association for Measurement and Evaluation of Communication, has linked up with Cannes Lions to launch an advisory service for the Research and [...]
AMEC Measurement Month – Roundtable at Duck&Waffle
Not a bad way to start the morning, eh? Gorkana held its first Measurement Roundtable yesterday morning at the Duck & Waffle, focused on best practice measurement in the [...]