How to communicate about PR measurement
PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including [...]
How AMEC’s ‘maturity mapper’ will transform the PR industry
AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar [...]
AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit. The ‘Measurement Maturity Mapper’ was [...]
AMEC summit showcases the future of PR measurement
Industry leaders showcased the innovations set to revolutionise PR measurement at the 10th AMEC Global Summit in Barcelona this week. This annual summit has provided many of [...]
Why PR measurement is as revolutionary as the printing press
Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. [...]
Barry Leggetter to step down as AMEC CEO
Barry Leggetter will step down as CEO of the International Association for Measurement and Evaluation of Communication (AMEC) at the end of the year following 11 years in the [...]
When less is more – how measurement profits not-for-profits
Communications measurement is booming. According to industry analysts Burton Taylor, media analysis (including social media) is the fastest growing segment of the media [...]
Opinion: Measurement’s importance is now understood
Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and [...]
The simple “framework” that powers award-winning PR campaigns
Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision [...]
Last chance to register for Cision’s AMEC measurement month webinar
Slimming World is going to reveal how it boosted its earned media coverage 365% with its AMEC award-winning ‘Dream Weight’ campaign in a Cision webinar tomorrow. [...]
AMEC 2017: Cision’s Kevin Akeroyd to talk data, measurement, technology and comms
Kevin Akeroyd, global CEO of Cision, is delivering a keynote on the data, measurement and technology revolution and how it will change the comms world at the AMEC summit next [...]
AMEC 2017: Global summit to feature 55 speakers in Asia
Top international experts from 12 countries, including representatives from two Governments, will speak when the AMEC Global Summit, which is supported by Cision, makes its [...]
Measurement Month: watch exclusive video from the Gorkana panel event
As part of AMEC Measurement Month, Gorkana, Cision and PR Newswire hosted an agency panel event which discussed measurement challenges, success stories and their top tips. [...]
Measurement Month: Sign up for final few places at PR panel event
There’s a few places left at Gorkana‘s elite PR panel event that tackles the challenges associated with real world measurement as part of AMEC’s Measurement [...]
PRCA, ICCO and AMEC launch group for testing the Integrated Evaluation Framework
The PRCA, ICCO and AMEC are setting up a global working group to provide feedback on AMEC’s Integrated Evaluation Framework which was launched at the London AMEC summit on 16 [...]
AMEC 2016: Numbers bring the summit to life
Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements [...]
The 2016 AMEC Summit in social media stats
London hosted this year’s AMEC Summit which focused on Making Metrics Matter. The event saw hundreds of international delegates and organisations gather to discuss the [...]
The Gorkana Weekly Industry News Brief: AMEC summit special
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]