Etsy appoints Alfred for corporate brief
Etsy, the global creative commerce platform, has appointed Alfred to handle its corporate communications in the UK. Alfred will run a corporate campaign with the intention of [...]
Alfred wins UK comms brief for Neato Robotics
Neato Robotics, a manufacturer of smart robots for the home, has chosen Alfred to handle all UK comms activity, spanning consumer, trade and influencer relations, following a [...]
Opinion: Influencer Marketing – it’s a case of PR evolving
Last month, Good Relations’ Joe Friel revealed his top tips for PRs when approaching influencers for brand partnerships. Hannah Lynch, senior account director at Alfred, [...]
The Movember Foundation briefs Alfred to run influencer outreach project
The Movember Foundation has appointed Alfred to run an influencer project for this year’s fundraising month, which begins tomorrow (1 November) with three ways to help [...]
Zing Zing appoints PR director after raising £1.6m on Crowdfund
Chinese takeaway Zing Zing, which raised £1.6 million in the biggest “over-fund ever” on platform Crowdfund earlier this year, has appointed Alfred’s Stacey Jaffe [...]
Alfred to promote freestyle football globally
The Freestyle Football Federation, the world governing body for the sport, has brought in Alfred to run its global press office, following a three-way pitch. Freestyle [...]
Behind the Headlines with Alfred’s Gemma Pears
Gemma Pears, co-founder of PR firm Alfred, on the infectious buzz that only people who work in PR will understand, the fear of her first pitch to a journalist and where she [...]
CEWE UK hires Alfred
Alfred has been chosen to handle press office activity and comms advice by photo printing company CEWE UK. The agency is to help grow CEWE UK’s CEWE PHOTOBOOK and CEWE [...]
VFX academy Escape Studios briefs Alfred on press office activity and stakeholder engagement
Escape Studios, Europe’s leading VFX academy and part of Pearson College London (Pearson PLC), has appointed PR consultancy Alfred to run its press office activity and [...]