Manchester Airport Group recruits public affairs specialist Graeme Elliott from Heathrow

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Manchester Airport Group (MAG), which operates UK airports at Manchester, Stansted, East Midlands and Bournemouth, has appointed Graeme Elliott as group public affairs director.

Elliot takes responsibility for MAG’s engagement with national politicians, government departments and other stakeholders on a range of aviation policy issues and will be involved with its international expansion.

He is based in the group’s London office and reports into corporate affairs director Tim Hawkins, working across MAG’s global operations including its expanding US team and property business.

Hawkins said: “It’s great to have someone with Graeme’s experience join MAG to lead our engagement with Government and national stakeholders, at a time when there’s so much at stake in terms of aviation policy and its ability to drive economic growth across the UK.”

Elliot joins from Heathrow Airport, where he was the airport’s head of government relations as it campaigned for a third runway as part of the Airports Commission process, which isn’t expected until summer 2016. Prior to this, he spent five years as comms manager at Network Rail.

He added: “In recent years airports have never been far from the floors of the Houses of Parliament, and they’re something that many have strong opinions about. I’m pleased to be joining MAG at this critical time for UK aviation policy, when airports and the government need to work closely together to make the most of the UK’s scarce capacity.

“I’m particularly looking forward to leading campaigns to promote the key role that our airports play in the UK economy. Manchester Airport is the global gateway to the Northern Powerhouse and London Stansted has a huge contribution to make to economic development in London and the East of England. It is vital that we work with Government to maximise the potential of these airports.”

60 seconds with Christina Sandkühler, LaSalle Investment Management

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Christina Sandkühler, EMEA, head of corporate communications at LaSalle Investment Management, on the value of creativity in PR, why there should be appreciation of the power of comms at board level and why she once had to organise the ‘world’s greatest dice roll’, up a mountain, in Greenland.

Which media outlet can’t you start your day without?Christina S 2 MAIN

In the morning it’s really all about bite size chunks for me. I have an established routine which involves; listening to the Today programme while getting ready, checking The Economist‘s Espresso App and FT bulletins, and then using Twitter to catch up on wider news while on the train. As I am German, Spiegel Online is also a must and I use the weekends and evenings to read more in-depth analysis on specific topics that have sparked my interest.

What is your favourite thing about working in comms?

Some people have a tendency to underestimate the importance and relevance of good communications, especially the devastating effect poorly executed communications can have on a business’ reputation. The satisfaction when a communication strategy has been implemented correctly, seeing first hand its positive effect on the business and acknowledgement from the board, is one of the most satisfying aspects of my job. At the same time, as a comms professional you are, and need to be, always on the pulse of the business and not many other positions can claim that.

You’ve worked both in-house and in agencies; what do you prefer and why?

I couldn’t say I preferred one over the other. I very much enjoy the strategic nature of my in-house role at LaSalle, giving me the opportunity to genuinely shape the firm’s external and internal communications approach on an international level. When in-house you really feel part of the team, rather than being an external consultant, and are viewed as a trusted advisor to senior management.

However, I thoroughly enjoyed the variety agency-side offers as well as the business development aspect of it. I am a firm believer that working in an agency for a prolonged period of time is the best preparation for any in-house role. In a way, it is a baptism of fire – if someone is used to fast-paced agency life they are very likely to be able to adapt quickly to a busy in-house press office.

What three qualities do you ask from your agencies?

The agencies I work with demonstrate a clear understanding of the sector we specialise in. This is fundamental to gain respect as a comms consultant. You need to demonstrate that you understand your clients objectives and how you can support them, but that you also understand their challenges.

Nothing frustrates people more than their agency not understanding their concerns when communicating certain issues and also not understanding the implications it could have on the business if executed poorly. Getting under the skin of a topic is really where an agency can showcase its qualities, as well as ensuring coverage achieved actually benefits the client’s business rather than just chasing the quick win.

Creativity is very important – there is far too much same-same in the industry. Tried and tested is safe, but will not make you stand out in an already crowded marketplace. Most importantly, I value professionals who know how to handle an issue and a potential or actual crisis. So much in our sector is about keeping news out of the media and not just getting coverage at any price. I believe this is where the quality of an agency truly shines – giving you the right advice, not necessarily the easy advice.

What is the strangest thing you’ve done in the name of PR?

Before I entered the investment PR world, I started my career in Berlin working on the consumer and business communications for a variety of online sports betting and poker companies in Germany. For one of these clients, we threw two enormous steel dice tied to the bottom of a helicopter, down a snowy mountain in Greenland, the ‘world’s greatest dice roll’, allowing people to bet on the result. (It was 1-1 by the way – Snake Eyes!) I doubt I will be doing a similar campaign for LaSalle any time soon.

If you weren’t in PR, what would you’ be doing?

I would have most probably worked in the German Foreign Service as a diplomat or I would have become an archaeologist.

What’s the most common misunderstanding that people have about your job?

That communications is solely about press releases and liaising with the media. Communications and reputation management is a strategic business tool that is vital to any company’s success and a big part of the role is strategy development.

If you could change one thing in the industry, what would that be?

I would like communications professionals and agencies to be less tactical and not just look at the quantities of outputs. Communications is not a tick box exercise that can be measured by the number of media mentions you achieve, and definitely not by outdated tools like AVE. If we want to make sure that communications are elevated to the board room and taken seriously, we need to demonstrate how it is adding lasting value, is crucial to the achievement of corporate goals, and succeeds in protecting and enhancing reputation. Communications need to be strategic, measured, smart and at the heart of everything a business does.

What do you do to take off your business head?

As for many people in comms, switching off completely tends to be quite a challenge – that’s the nature of the game – but going for a long run or getting friends together for dinner is the best way to clear my head. Whenever I can I also try to jump on a plane and go on a proper mini adventure, exploring new countries and cultures.

Which three people, living or dead, would make up your ideal dinner party?

An evening with Peter Ustinov, Gertrude Bell and Richard Francis Burton, as well as lots of good whiskey, wine, cigars and cheese.

Have you performed any stranger-than-fiction stunts in the name of PR? If so, email [email protected] to take part in a ’60 seconds with’ feature.

Jargon PR wins pitch to raise international awareness of wireless charging provider Chargifi

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Jargon PR has been appointed by the wireless charging provider Chargifi to drive brand awareness throughout Europe and North America. 

The agency’s win will see the team provide support to Chargifi across two projects at trade shows, the Consumer Electronics Show (CES) held 6-9 January 2016 and Mobile World Congress (MWC) held 22-25 February 2016.

It will focus on driving awareness and generating media coverage for Chargifi in the international retail, business and technology press.

Simon Corbett, MD of Jargon PR, said: “This announcement marks another fantastic B2B tech win for our agency. It supports our significant international growth and highlights our ability to provide campaigns to clients in Europe and the US.”

Dan Bladen, founder and CEO of Chargifi, said: “We chose Jargon PR based on the strength of its contacts in the international technology media and expertise at maximising the presence of tech companies at global trade shows. The agency has an impressive roster of international clients and we’re proud to be a part of this growing agency’s portfolio.”

Jargon PR’s team will be lead from the agency’s London office. Its core line of business is in technology and corporate media, as well as analyst relations services.

In November 2015, Chargifi secured a $2.7m funding round for its wireless business.

Skipton Building Society appoints Hill+Knowlton Strategies for PR support

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Skipton Building Society, the UK’s fourth largest building society by size of membership, has hired H+K Strategies’ London team following a competitive pitch process.

H+K will work to increase awareness of the values of the building society, which has some £17bn in assets under management, as well as its financial services offering. The agency won the account after presenting a pitch built on data-driven and creative comms for Skipton.

Stacey Stothard, senior corporate communications manager at Skipton Building Society, said: “H+K’s strategic approach to our brief made them the right partner for Skipton’s next chapter. Having fully grasped our mutual heritage, H+K delivered an exciting vision for how we can innovatively further raise the profile of our trusted brand.

“Their communications expertise will help us reach out and show how we understand and can meet the financial needs of millions of UK people planning for, approaching and going through retirement.”

Henry Groundes-Peace, associate director of H+K’s Financial + Professional Services practice, leads the brief. He said: “We are really looking forward to working with one of the most established building societies in Britain. Our team will help Skipton continue to stand out in a crowded market, cementing its new corporate brand and customer proposition building on Skipton’s reputation as a leading agenda-setting mutual.”

Commercial real estate adviser Colliers International hires Lauren Joselyn and Ada Taraszewska

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Colliers International has strengthened its UK comms team with the hires of Lauren Joselyn and Ada Taraszewska as PR managers from Jones Lang LaSalle (JLL) and DTZ/Cushman & Wakefield, respectively.

Joselyn (pictured right) led the EMEA PR team at JLL. She originally joined the real estate firm to advise and deliver on EMEA and global comms plans and media relations in 2013. At Colliers International, she will focus on UK PR activity.

Taraszewska joins from DTZ/Cushman & Wakefield in Poland where she has been head of marketing & PR for the last three years. Prior to that, she spent two years in the marketing and PR team in Warsaw. Based in London, she will deliver comms strategies for Colliers International in the UK and EMEA.

Charlotte Williams, director of PR & communications for UK & EMEA and Suzy Simpson, associate director of UK Regional PR, comprise the rest of the Colliers International PR team in London.

Williams said: “Lauren and Ada’s appointment comes at a time of great growth and innovation for the company and the sector as a whole. Together, they will help us to raise our voice within the industry and really help to demonstrate our capabilities and service offering to clients.”

Gorkana’s Christmas Pitching guide: 8 top tips on how journalists want to be pitched to

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With the final news alert for the year, Gorkana rounds up key learnings from our journalist interviews and media briefings over the last six months to help you get the coverage of your, and your clients’, dreams.

Content is EVERYTHING

Strong content has to be at the centre of what titles like Metro offers: “Just because a paper is free, doesn’t mean people will automatically pick it up,” says Metro editor Ted Young. In the last year, while overall national newspaper readership has gone down by 6%, Metro’s readership has risen by the same number. “You don’t achieve that without providing something that people want to read.”

“A good PR will offer a good story,” claims the Daily Mirror’s health editor, Andrew Gregory. “It’s all about good content. You only need to look at the paper to get a feel for the content the team is interested in hearing about.”

Investment Week’s content has grown to reach an audience outside of its core audience of IFAs, explains editorial director Lawrence Gosling, and the team will work with third parties to not only expand its scope, but also grow its authority in an area. “I’ve always taken the view that there are people in the industry who are better at commenting on areas than if we did it ourselves.”

Know the audience of the title you’re targeting

“Our readers at The Sunday Times are very well informed”, comments money editor Becky Barrow. They are often extremely wealthy and it’s not unusual for them to own more than one house. They’re often professionals or retired professionals. They’re quite an A-list bunch and they’re also charming. We try to appeal to everybody but we are a section that is read by a certain type of reader.”

Martin Robinson, editor of free weekly men’s lifestyle magazine ShortList, wants PRs to think about why the brand their pitching is important to modern men. “You have to attune to the magazine…Show you know ShortList and have thought about how your product works for us. A phone call works wonders, too. Whisky and chips, even better.”

Make your first approach count

“Be specific, find an angle, and don’t just pitch me an idea on ten ways to beat a cold (in fact please don’t pitch that full stop), says Cosmopolitan editor Farrah Storr. “I’m interested in zeitgeist stories. What is bold and exciting that is happening on the cultural landscape right now?”

Make a good first impression on the Business Insider team by thinking about different – or “quirky” – angles that’ll grab their attention in your initial pitch, says the title’s tech editor, James Cook. “Don’t just send me a thousand word press release. That’s where I hit delete and we move on with our lives.”

It’s all very simple according to Attitude editor Matthew Todd**. “Be short and sweet, contact us by email, and send kisses and cakes.”

Exclusivity can be important

Its very important for the Daily Mirror’s associate features editor, Clemmie Moodie. “Every paper will review the next big Disney movie, for example…We will always want something that sets us apart from our rivals.”

Exclusive means only sending the story to Glamour, says Glamour.com’s deputy editor, Charlotte Duck. “If you can see it somewhere else, what’s the point?” The team is happy to get something early, but it would need to be a minimum of two days.

If you go to The Grocer with a pitch, managing editor Julia Glotz expects it to be exclusive (and there’s no such thing as a “trade exclusive”). Exclusive means exclusive – it goes nowhere else. If this can’t be delivered, she wants PRs to have an honest conversation about it. She doesn’t want to subsequently find out that it has gone elsewhere.

Be accessible and provide access to spokespeople

“If we can get an interview before anything is announced, a scoop on a big deal or an indication that the information we otherwise gathered is accurate, then engaging with comms professionals can be very valuable”, says Beranger Guille, EMEA editor of Mergermarket. “One of the best things they can do is set up interviews and meetings with CEOs and M&A practitioners.”

Nick Mitchell, head of content for online entertainments and listings platform WOW247, tires to foster good relationships with PRs that can offer access to events and talent, whether it’s a press pass, an interview or a film screening. “Sometimes we’ll spot an opportunity for a media partnership, which takes things up a notch in terms of what we can do.”

Visuals can sell a story

“A good, bright picture will get in the paper”, says the Daily Mail’s city editor Alex Brummer. But he’s surprised at the amount of consumer brands and their PRs which don’t have access to the kind of pictures that will ensure them coverage.

Jonn Elledge of the New Statesman’s CityMetric isn’t convinced of the benefits of infographics – “I have never yet seen one drawn up by a PR team that isn’t terrible”. But he knows the kind of visual that will guarantee clicks. “It is probably more useful to send stuff with maps in – it’s more likely to get noticed.”

Don’t be too obvious

Management Today editor Matthew Gwyther wants PRs to pitch clients for opinion pieces, but only if they’re taking a new angle and avoid obvious plugs for their business: “You have to make them human and real and honest and arresting. If they are obviously plugging away, then it’s boring and you are wasting your time because no-one is going to read them anyway.”

But the key thing is… remember that good PRs are essential

“Ultimately we can’t do our jobs without PRs,” says Natasha McNamara, deputy editor of Glamour.com. A good relationship with a PR is not just them approaching her with ideas; it’s often her going to a PR and asking what they are working on.

Gorkkana‘s media briefing programme starts again in January 2016. Visit the event’s page in the New Year for details.

Look back at 2015 with Google’s Year in Search

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The phrase ‘Whites Against Trump’ became popular on Twitter in December after African American comedian, W Kamau Bell, asked white Americans to step up and criticise white politicians the same way black people criticise black politicians. Seattle mucisian, Heather Bentley, tweeted her support for the hashtag. #WhitesAgainstTrump quickly hit Twitter’s list of top trends, it was used over 70,000 times this week. Bell mentioned that “The whole point of #WhitesAgainstTrump was that everyone needs to get in on this fight“.

 

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Whatsapp has 93 million users in Brazil, being the most popular way to communicate. 93% of Brazilian internet users also use Whatsapp. But the app was shut down for 48 hours this week, after a judge’s orders. This was due to the company ‘not cooperating’ with an investigation amid fears that the Brazilian conservative congress could cut off access to the whole of the social web. The suspension caused anger online, including on Facebook. Mark Zuckerberg posted: “I am stunned that our efforts to protect people’s data would result in such an extreme decision by a single judge to punish every person in Brazil who uses WhatsApp“.

 

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According to Google ‘the questions we ask reveal who we are’. The company released its end of year video this week – Year in Search 2015 – revealing that the Black Lives Matter movement, same-sex marriage law, David Letterman’s farewell, the pope’s visit to the US, Cecil the lion and many other significant events and issues topped the list of what people cared about in 2015. The video was viewed on YouTube almost a million times in less than 24 hours.

Bad Lip Reading, a YouTube channel with almost 5 million subscribers, dubs funny vocals over targets from films, TV shows, political news stories, etc. This week, their target was ‘Star Wars’. There is not much to say except that the outcome is funny and worth a watch!

The ad of the week is Marks & Spencer’s ‘Adventures in Christmas’. This delicious ad highlights the seasonal food range offered by M&S in glittery close up shots. On this note we wish you a Merry Christmas and Happy Holidays!

This blog post was written by Dani Doroftei.

Case Study: DreamToys 2015

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To launch the Toy Retailers Association’s DreamToys list, Bastion decided to recreate Christmas day on a mild November morning with a 25-foot Christmas tree surrounded by this year’s most wanted toys.

Campaign: DreamToys 2015
Client: Toy Retailers Association
PR Team: Bastion
Timing: November 2015

Overview

Every November, toy retailers come together to announce what they believe will be the most wanted toys in the upcoming festive season through the DreamToys list. The list, selected by an independent panel of retailers which includes Argos, Boots, Selfridges, Smyths Toys, The Entertainer, TK Maxx and Toys R US, is made up of between 60 to 70 dream toys. The panel also choses a top 12 from that shortlist.

The Toy Retailers Association brought in Bastion to place toys at the forefront of customers minds during a congested festive period.

Strategy

Our aim was to bring the magic and excitement of Christmas forward to early November, transporting those who attended our press event back to that feeling of anticipation we all feel as a child when about to unwrap our presents.

Located at St Mary’s Church in Marylebone, at 25 foot tree was erected in the centre of the hall with large presents boxes placed around the tree to house this year’s must-have toys.

Behind the tree a traditional Christmas room set was designed. It played home to eight children who spent the morning playing with the toys.

To add the final bit of Christmas sparkle, local school choirs visited on the day to perform their favourite Christmas carols and traditional Christmas lunch was served in a tasting bowl for all attendees.

With this all in place, the team at Bastion worked vigorously to invite key media from broadcast and national newspapers, to bloggers and vloggers. Our social media team worked hard on the day to target our key demographic and our video production team, Turnstile Productions, created compelling b-roll and video content to aid digital coverage.

Results

  • Live TV coverage on Good Morning Britain and BBC Breakfast on the morning of the event.
  • Widespread national print coverage the following the day including The Times, The Sun, Daily Telegraph, Daily Star, Daily Mirror, Daily Mail, The Guardian, Independent and the Metro.
  • Radio interviews and features on BBC Radio 2, BBC Radio 4 and Heart FM.
  • A potential reach on Twitter of 11.4 million.
  • #dreamtoys15 was the number one trending hashtag in the UK when the list was announced.

Got a cracking campaign – with impressive results – that you’d like to showcase? Email [email protected].

Behind the Headlines with Strike Media’s Wez Merchant

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Wez Merchant, founder and MD of Strike Media and Under The Influence Of, on how he knows when a campaign is succeeding, his days being known as Wendy and working on Aqualung’s Strange & Beautiful release.

Before I reach the office in the morning, I’ve already…
Put my contact lenses in – otherwise I’d never make it. I’ve also fed my baby, Willow (cat), fed the fish and fed myself some porridge, having hopefully not been rudely awakened by the dustman. Next comes the daily joy of getting a delayed train into London Bridge, and a hot chocolate, although that may go as I seek to lose a few lbs.

You’ll mostly find emails about…
Current projects, demands and the occasional link I have sent myself to read at a later date that I never get around to.

I know I’ve had a good day if…
I can leave the office on time and head home to relax. That’s if I’m not playing football or singing with my choir. Combining the two inevitably leads to injury of the shins and vocal chords so I try to keep them separate.

My first job was…
Working at a pub in the village where I grew up in Essex. I started out as a pot washer at 13 and progressed through the ranks to become bar manager by the time I left school at 18. Ever the entrepreneur I always had a few small businesses on the side – washing cars, cutting grass and selling my parents vegetables down the bottom of the drive to name but a few.

I can tell a campaign is succeeding when…
A client is happy and I’m content that my all has been put into it.

I eat…when nobody is watching.
Plastic. I own many a chewed pen.

The first time I pitched to a journalist…
Was for the release of Aqualung’s Strange & Beautiful single that was on THAT VW Beetle advert. Awesome single and awesome album. Still have my signed t-shirt and album by Matt Hales.

The worst thing anyone has said to me is…
That the balance disorder I have been suffering with for the past 30 months would take a long time to revert back to normal. It has been something which has made me take stock of a lot of things in my life and actively do more things that I love so maybe it wasn’t the worst thing in that regard.

Being called Wendy by a lecturer reading out names in my first year of university wasn’t the greatest thing. Wesley couldn’t have been that difficult to read back in the late 90s and Specsavers would have saved me from the ignominy of being called Wendy by my friends and random students for the next nine torrid months!

The last book I read was…
Us by David Nicholls. Witty, sweet, sad and a good take on the inner chatter of the head in a relationship.

I’ve never really understood why…
Everyone queues up to get into The Breakfast Club. Obviously I’m willing for them to invite me for a free meal in order to show me why.

If I could go back and talk to my 10-year-old self, I’d say…
Get involved in everything and have fun. I’d also tell him to make sure my 21-year old self doesn’t smoke that first cigarette.

This time next year, I’ll be…
Cramming everything in in the build-up to Christmas and wondering where the year has gone. Again!

Fancy featuring in a Behind the Headlines interview? Please email [email protected].

Gorkana meets…Mail on Sunday

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Joanne Hart, investments editor at the Mail on Sunday, on writing about stocks and shares for the paper’s ‘Middle England’ readership, how enthusiasm goes a long way when pitching into her Midas column and wanting to cover businesses with growth potential.

Firstly, can you tell us about your role and remit as the investments editor of the Mail on Sunday?

I joined the Mail on Sunday nine years ago. Financial Mail was looking for someone to write the Midas column and advertised it on Gorkana. I applied on a whim and two months later, they called up and said they were delighted to offer me the position! And, could I start in two weeks time?

I was given the title, investments editor, because I am the only person in the City pages who writes about investments – personal finance articles come under the remit of Jeff Prestridge, our personal finance editor. I sometimes write news stories and interviews but mainly I write the Midas column.

Tell us about the target readership of the Midas column.

The Mail on Sunday is a newspaper for ‘Middle England’ so readers tend to be conservative and Conservative. Financial Mail readers are a subset of that overall readership, generally above 45 and relatively affluent. When I write the column, I like to write it in such a way that even unsophisticated investors can understand it. I want to appeal to anyone who is interested in the stock market, even if they don’t know all the technical language and jargon associated with investing. On the other hand, I don’t want to sound over-simplistic so I guess my target audience is anyone who reads the Mail on Sunday and is interested in making money from shares.

How do you choose which companies to profile in the Midas column?

That is the question I am most often asked by PRs and, in fact, by anyone who knows what I do! It depends. I am sent lots of research by brokers and sometimes, I see a company that sounds interesting so I try and find out more about it and end up writing about it for the column. PRs often contact me directly with ideas, some of which I take further and some I don’t. Sometimes, I read or hear about a company simply by following what is going on in the news. Very occasionally, I even get ideas from readers.

I look for companies that do interesting things, in whatever sphere, and I always speak to the CEO, FD or some other senior person. If they can’t explain what the company does, that is a big no-no for me. On the other hand, if they sound enthusiastic and convincing, that is quite encouraging. Obviously, it is a fine line – some of the best conmen ever are the smooth-talkers so you have to be careful…

Do you welcome PR contributions for this?

Yes, within reason. I am happy for PRs to send me ideas, provided they have thought through whether the company they are suggesting really does have growth potential and really is well managed. No one has a crystal ball but it is not that helpful to suggest companies whose shares have doubled in the past three months or something similar because that obviously begs the question: what’s the upside now? It can also be slightly irritating when PRs keep calling and emailing me. I know that everyone has clients, who are probably driving them mad but if I like the sound of a stock, I will call or email back, even if it is not immediately.

Are there any sectors/areas that you’re interested in hearing more about?

No. The only sector I will not cover is gambling, on or offline.

What do you cover in your monthly column in The Banker?

I write a monthly column called Issuer Strategy, which looks at specific capital markets’ transactions from the issuer’s perspective. These can be companies, organisations or governments, ranging from Jaguar Land Rover to Cote D’Ivoire. In each case, I talk to the issuer directly to find out why they launched their transaction, why they chose the book-runners they chose and how they felt about the transaction from start to finish.

What is your relationship with the PR community like?

I think it is pretty good but you should probably ask them!

What is the best way for a PR pitch to get your attention?

I think the best way for a PR pitch to get my attention is if it looks as if the PR has thought about what I might be interested in either for Midas or The Banker. With Midas, it is really helpful if the PR has a cogent story to tell about why their client’s stock price should increase over the next year and beyond. With The Banker, it is more about whether a bond or IPO is genuinely interesting and whether the company will talk to me about it.

Can you tell us about how you work with PR agencies, such as Pagefield?

I work with several PR agencies, helping them in areas such as media training, copywriting and speechwriting. I really enjoy this work and I actually think it makes me a better journalist because I see how companies really work, rather than how they want journalists to see them. I tend to work with companies and organisations that aren’t quoted so it gives me an insight into all kinds of different worlds, from early-stage biotech businesses to charities.

Pagefield is one of the PR agencies that I work with in this way. I did some crisis media training for one of their clients earlier this year, after being recommended by someone I have been working with for many years. That was really interesting work and I then met the Pagefield managing partner Oliver Foster. Over the summer, I did some more media training with them. They seem like a fun and ambitious agency.

Do you have any top tips for how PRs should be approaching you? Then email [email protected] to take part in a ‘Gorkana meets…’