The Gorkana Weekly Industry News Brief: 23 to 30 April 2016

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Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News.

Pitch Wins

Tin Man11Global comms agency Way to Blue has been handed a retained consumer PR brief for baby wipe brand WaterWipes, following a competitive pitch.

Boutique bowling brand All Star Lanes has appointed Belt & Braces as its retained PR agency.

New watermelon brand What a Melon has called in creative comms agency Tin Man to handle its UK launch next month.

Milestone Group, the company behind youth employment venture The Passion Project, has appointed Walbrook PR to handle its financial communications and investor relations.

PR and marketing agency Shooting Star has secured a contract with AJ Purchasing, a procurement and supply chain business which specialises in the care sector.

MHP Communications has announced its 30 To Watch 2016, its annual list of young journalists who are “making a difference” to the UK media industry.

People News

PR and digital marketing agency Threepipe named FleishmanHillard Fishburn’s former board director, Tracey Carey, as its first MD.

W has enhanced its digital division with the appointment of Deep Focus London’s Joe Barnes as head of digital.

Luxury travel brand Cunard appointed Samsung’s Rachel Lloyd as head of PR.

Airline group Monarch appointed David Page as its new group head of communications.

Agency News

Firstlight PR, Lansons, Virgo Health and Ketchum have been featured in the 2016 edition of Great Place To Work’s employer rankings.

M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division and promoted business director Laura Coller to lead the new offer as head of lifestyle.

News Analysis

Twitter logo indexHow Twitter’s ‘live’ offering will provide value for PR

Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium content, particularly in the sports sector. Gorkana speaks to sports agencies M&C Saatchi Sport & Entertainment and Calacus to find out what this means for PR.

Journalist News

Hannah Swerling has been promoted as content director at ELLE (UK).

Julian Bennetts has been appointed assistant sports news editor at The Telegraph, moving from his previous role as sports reporter at Hayters Teamwork.

Tom Moore has been promoted to City editor at Legal Business.

Cat Ellis has joined techradar as downloads editor, moving from her role as operations editor at Computer Arts (UK).

THE INQUIRER has relaunched with a new look and a website that has a streamlined and easy-to-navigate platform.

Features

Virtual Reality 4

What can VR do for PR? Ten things you need to know

During a Gorkana webinar this week, Matt Glass, co-founder of Cultural Reality Co., and Dynamo’s senior creative manager, Nick Morey, offered up their top tips for what impact VR could have on the PR industry.

Gorkana meets…Coach

At an exclusive Gorkana media briefing with free weekly health and fitness magazine Coach this week, editor Ed Needham and web editor Jonathan Shannon shed light on the title’s progress since its launch in October, talked about its 80:20 ratio of  entertaining and useful content and offered PR pitching tips.

Why PR should learn to embrace diversity

Warren Johnson, founder of W Communications, says the launch of digital agency fortysix last week at Ad Week Europe has reinvigorated the diversity debate and offered a lesson for PR.

Case Study: Victoria Pendleton Switching Saddles

When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike and sit in the horse saddle. The results? A 49% increase in Betfair customers as the campaign reached its peak.

Behind the Headlines with Fever’s Jo Chappel

Jo Chappel, creative director at Fever, on finding those eureka ideas during the most menial of tasks, launching a “Culture Vulture” programme to enhance creativity at the agency, and growing to love pitching to the press.

 

Callcredit appoints Octopus Group

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Consumer data specialist Callcredit Information Group has appointed Octopus Group as its retained PR and social media agency following a competitive three-way pitch.

Octopus Group will be undertaking a public relations and social media programme worth six figures. Tom Holland, Octopus group director,  will lead the account and report to Callcredit’s interim communications director, Mary Whenman.

Callcredit’s services include database marketing, credit referencing and software analytics and fraud prevention. Led by chief executive Mike Gordon (pictured) and headquartered in Leeds, Callcredit was acquired by private equity business GTCR in 2014

Whenman took on the interim role at Callcredit last October and her contract will run until September. She is a former MD of Weber Shandwick’s corporate, financial and public affairs division.

She said: “We are on track to deliver our ambitious plans to double the size of the company over the next five years. The role for communications is to raise awareness of the business, tell our corporate story and help support the sales organisation. We want to take a digital-first approach to communications and Octopus Group impressed us with its ability to deliver an integrated programme that’s linked to the sales funnel.”

Tom Holland, director of Octopus Group, added: “Callcredit is a challenger brand with a really compelling story to tell. There is so much potential here to deliver creative, high-impact campaigns that drive awareness and engagement with key buyer personas, and also to integrate PR and social media into a broader lead generation programme.”

Callcredit is also building its in-house capability and is currently recruiting a corporate communications manager.

In 2011, Callcredit launched Noddle, the free-for-life credit reporting and scoring service with “no hidden fees or 30-day trial periods”, which now has more than two million customers. Kindred will continue to handle consumer PR for Noddle.

MHP recognises young journalism talent

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MHP Communications has announced its 30 To Watch 2016, its annual list of young journalists who are “making a difference” to the UK media industry.

Ian Kirby, head of media at MHP, said: “Now in its fifth year, the MHP 30 To Watch continues to champion the rising stars of the media industry, and those who we believe will make the future for the sector particularly vibrant.

“This year’s journalist nominations were particularly strong – so much so that we had to award six Gold winners for the first time. We have been highly impressed by the quality of the longlisted journalists which the judges had to deliberate long and hard over to whittle down.”

The 30 To Watch 2016 are:

  • Luke Jones, BBC, Producer
  • Amelia Butterly, BBC Newsbeat, Online journalist
  • Jamie Ross, Buzzfeed, Scotland Correspondent
  • Rossalyn Warren, Buzzfeed, Staff writer
  • Larisa Brown, Daily Mail, Political and Defence Correspondent
  • Andy Pearce, Financial News, Asset Management Reporter
  • Seb Payne, Financial Times, Digital Comment Editor
  • Conrad Quilty-Harper, GQ, News Editor
  • Tyrone Francis,  ITV News, Broadcast Journalist
  • Vicki Owen, Mail on Sunday, Business Correspondent
  • Simon Murphy, Mail on Sunday, Reporter
  • Marie le Conte, Evening Standard, London diary columnist
  • Jessica Hamzelou, New Scientist, Biomedical News Reporter
  • Luke Lythgoe, Press Association, Staff writer on Snappa desk
  • Darren McCaffrey, Sky News, Political correspondent
  • Tara Mulholland, Sky News, Social Media Producer
  • Kate McCann, The Telegraph, Senior Political Correspondent
  • Marion Dakers,  The Telegraph, Financial Services Editor
  • Sebastian Joseph, The Drum, News Editor
  • Jeremy Cliffe, The Economist, Bagehot columnist
  • Patrick Kingsley, The Guardian, Migration Correspondent
  • Sam Blackledge, Plymouth Herald, Chief Reporter
  • Caroline O’Donoghue, The Pool, Social Media Manager
  • Lee Price, freelance (formerly Feature Writer and Games Editor for The Sun)
  • Lauren Probert, The Sun, Reporter
  • Phoebe Luckhurst, The Tab, National Editor
  • Ben Riley-Smith, The Telegraph, Political Correspondent
  • Lucy Fisher, The Times, Senior Political Correspondent
  • Jamie Clifton, VICE, Deputy Editor
  • George Arbuthnott, The Sunday Times, Deputy Insight Editor

Special Gold Awards were given to:

  • George Arbuthnott, The Sunday Times, Deputy Insight Editor
  • Darren McCaffrey, Sky News, Political correspondent
  • Larisa Brown, Daily Mail, Political and Defence Correspondent
  • Rossalyn Warren Buzzfeed Staff writer
  • Lee Price, The Sun, Feature Writer and Games Editor
  • Simon Murphy, Mail on Sunday, Reporter

The judges who decided on the Gold Awards included Kirby; Emily Ashton, senior political correspondent at BuzzFeed and former 30 To Watch winner;  Adam Batstone, head of digital at MHP and ex-BBC journalist; and Sophy Ridge, senior political correspondent at Sky News and former 30 To Watch winner.

 

Amazon hires Ruwan Kodikara in corporate comms role

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Ruwan Kodikara, a former special adviser to the deputy Prime Minister, has been appointed as senior manager of corporate communications at Amazon UK.

Kodikara will join late next month from public affairs agency Quiller Consultants, where he is a senior consultant.

He will report to Amazon UK’s director of communications Dan Perlet and his role will cover comms planning and CSR.

Kodikara was at Number 10 as head of media and special adviser to then deputy Prime Minister Nick Clegg from January until May 2015, when Clegg’s Liberal Democrats were voted out of government.

In addition, he spent an earlier period at Quiller and also worked at consultancy MHP.

Red Consultancy wins WorldRemit brief

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WorldRemit, the UK’s fastest-growing tech company according to Deloitte, has appointed Red Consultancy as its UK comms agency.

The WorldRemit app lets people send money instantly to their friends and family in other countries, all over the world.

Red, which won the account following a competitive pitch, has been handed a consumer and industry brief to raise brand awareness of WorldRemit among its target audience in the UK, as well promote its work to potential investors and other stakeholders in the tech world.

The account will be led by Red’s consumer MD, Emily Morgan.

Ben Leong, head of PR at WorldRemit, said: “Red Consultancy has both the wide-ranging sector expertise and the creativity that we need from our UK PR agency. Crucially, they really understand how we want our brand to be shaped through comms. We’re looking forward to what we can achieve together.”

Morgan added: “For WorldRemit we created a truly blended team from across our agency to allow us to deliver tailored comms for industry as well as migrant audiences. It’s exciting to be working with a company full of such potential and ambition.”

Burson-Marsteller to promote Aarhus as culture capital

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Burson-Marsteller’s brand and consumer practice has been chosen to promote Denmark’s second largest city, Aarhus, in the run-up to its year as the European Capital of Culture 2017.

The agency has been briefed to drive consumer and media awareness of the city’s attractions and maximise its international visibility.

Dennis Abbott, MD of comms at Burson-Marsteller, and former EU Commission spokesperson for culture, will lead the project.

Abbott said: “Being named European Capital of Culture is an unparalleled opportunity to showcase all that Aarhus has to offer. Our work will focus on communicating Aarhus’ 2017 programme of arts and cultural events to UK travellers and other international visitors. In particular, we’ll be promoting the new travel links between the UK and this Danish city.”

All Star Lanes chooses Belt & Braces

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Boutique bowling brand All Star Lanes has appointed Belt & Braces as its retained PR agency.

Belt & Braces

 

Belt & Braces has been briefed to lead comms activity across All Star Lanes’ London venues in Holborn, Bayswater, Brick Lane and Westfield Stratford, as well as its Manchester location, with a focus on promoting the brand’s food and drink credentials.

The team will also work on a series of projects throughout the year, raising the profile of All Star Lanes’ cocktail creations and American menu.

Jeni Fine, head of marketing at All Star Lanes, said: “The Belt & Braces team presented engaging and captivating concepts that showed true insight into our brand. The team are also a great cultural fit for us, offering food and drink experience balanced with impressive entertainment credentials.”

Phil Savage, Belt & Braces founder , added: “Ten years ago All Star Lanes dragged ten pin bowling kicking and screaming from Britain’s long forgotten dual-carriageways into the heart of London’s social scene. The brand has always been unique and truly brave – our upcoming campaigns aim to reflect these attributes.”

Best workplace ranking features four PR agencies

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Firstlight (pictured above) and three other PR agencies have been featured in the 2016 edition of Great Place To Work’s employer rankings.

Firstlight, a business-to-business and health PR agency, was placed at number 11 in the UK’s Small Workplaces category which features companies employing between 20 and 49 staff.

Three other agencies were included in the list of the top 50 medium-sized workplaces: corporate specialist Lansons was ranked number 15 and is just behind Virgo Health which appears at number 14. Ketchum is featured at number 50.

According to Great Place to Work: “The primary criteria for list inclusion is whether a company’s employees themselves say their organisation is a great workplace. Two-thirds of the scoring of each company is based on employees’ responses to a randomly distributed employee survey, which is taken anonymously and is a representative sample of each company’s population. The remaining third is based on our analysis of the company’s programmes and practices compared with other applicants.”

Why PR should learn to embrace diversity

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WarrenJohnson-240Warren Johnson, founder of W Communications, says the launch of digital agency fortysix last week at Ad Week Europe has reinvigorated the diversity debate and offered a lesson for PR.

Fortysix is part of advertising group Dentsu Aegis Network [parent company of a W client] and will be made up of digital native talent from diverse backgrounds who wouldn’t normally get the opportunity to work in marketing.

The news was not a complete surprise given how long DAN’s UK chief, Tracy De Groose, has been campaigning for real change in this space.

As a white middle-class male, it may seem brazen for me to join a discussion on the industry’s diversity (or lack thereof). However, I absolutely applaud the entrepreneurial spirit that this new agency embodies.

Having worked in PR for 15 years, I have seen our industry stumble around this topic for far too long. It has collectively failed to foster a community of smart, creative, committed and, most crucially, diverse individuals.

The shocking fact that only 9% of PR practitioners are from non-white backgrounds speaks for itself. Most PR agencies house a monotonous species of white, middle-class, heteronormatives.

Fortysix is a call to action for an industry that has long wrestled with the twin challenges of diversity and authenticity, and PRs would do well to take note.

The MOBO Organisation [a former W client] is already doing plenty to promote the next generation of creative talent, while raising awareness of the discrimination facing minorities in the creative industries.

Last year, it revealed a mere 11% of creative economy jobs are filled by BAME (black, Asian and minority ethnic) individuals, while women make up only 37% of jobs in this sector.

The takeaway for PRs is that diversity is not simply a numbers game, in which agencies must reach a certain “quota of diversity” to tick an HR box.

Rather, as MOBO’s founder Kanya King said: “We need our creative industries to reflect the general population, not only for social justice, but to enable it to flourish.”

As social media brings people closer together, PR needs a diverse workforce that understands the growing complexity and diversity of the audiences they want to engage with to help capture business opportunities and drive higher impact campaigns that actually resonate with consumers in the right way.

De Groose’s decision to launch fortysix is testament to how big an issue diversity has become, and highlights the need for action in our own industry.

It’s clear that we have the opportunity to take things even further, by weaving diversity into every aspect of the work we do to build an industry that is perfectly in sync with the people it most wants to influence.

 

European train ticketing company hires Havas PR

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Havas PR (pictured) has been appointed as the corporate PR agency for the UK arm of Voyages-SNCF, the European rail ticket sales subsidiary of SNCF, the French national train company.

Voyages-SNCF sold tickets in more than 30 countries last year and is seeking to strengthen its position relative to other travel companies in the UK.

It has tasked Havas PR with helping it showcase the innovations in train travel booking for which it is well-known in France to a UK audience.

Nigel Hughes, a board director at Havas PR who will be heading up the account, said: “Voyages-sncf.com is an industry-leading e-commerce travel brand with a strong business story to share, especially as it builds on its current position as the UK’s leading provider of European rail tickets, with its digital innovations and experience in ticket sales for European high speed rail.

“We are really pleased to take on the challenge of this brief ahead of Euro 2016 taking place this summer and thousands of great deals rail tickets on offer to France and beyond.”