St Giles Trust appoints Hume Brophy

St Giles Trust, a charity helping ex-offenders and disadvantaged people to move their lives forward, has appointed Hume Brophy as it expands into healthcare.

The charity is planning to provide services which it says would help relieve pressure on the healthcare system, reducing attendances and speeding up discharge times.

Hume Brophy will advise St Giles Trust on its UK public affairs and engagement with the NHS and Department of Health.

Roudie Shafie (pictured), a senior consultant at Hume Brophy will lead the account with Rebecca Lanning, who recently joined as an account executive from health charity Headway.

Rob Owen, chief executive at St Giles Trust, said: “We are impressed with Hume Brophy’s rapid grasp of our service model and its ideas on how we could work with the healthcare sector. Its expertise across the health sector will add tremendous value to our work.”

Robert Condon, MD of Hume Brophy, said: “We are thrilled to be partnering with the award-winning and visionary St Giles Trust on this project. With senior consultant Roudie Shafie at the helm, we will build upon the charity’s previous successes with our healthcare expertise to expand its pioneering support model into the NHS. It builds on our work with charities like Ovarian Cancer Action and Children with Cancer UK.”

St Giles Trust, which counts HRH The Duke of Cambridge as patron, was founded in 1962 in South London.

CDNetworks brings in CCgroup for UK push

CDNetworks has appointed tech PR agency CCgroup to manage its UK PR communications and support its SEO, PPC and sales lead generation.

CDNetworks provides the technology, network infrastructure and customer services needed for the secure and reliable delivery of internet content and applications, and also helps brands launch websites in China and Russia.

Its customers range from luxury brands through to finance, manufacturing, retail and cloud providers, and include Agent Provocateur, Bang & Olufsen, Dell, The Economist, Hyundai, Made, Rightmove, River Island, Samsung, Tesco and William Hill.

Alex Nam (pictured), MD of CDNetworks EMEA, said: “CDNetworks is an established brand in APAC and the US, and extending our marketing activities in the UK – where we recently converted our sales office into an EMEA subsidiary – is a really exciting move for us. It is therefore key for us to work with an agency that truly understands our market, the issues our customers face and is able to translate our technology into powerful headlines.”

Will Gardiner, head of business technology at CCgroup, said: “This is an exciting time for CDNetworks to be marketing more heavily in the UK market, especially as the Chinese market becomes a target for more and more UK businesses. Yet many are unaware of the challenges inherent in such a strategy. We see this engagement as an opportunity to help drive awareness of an important issue for UK businesses, while simultaneously using our creativity and industry insight to deliver tangible commercial impact across multiple marketing channels.”

Linn hands brand awareness brief to Harvard

Harvard has been brought in to handle the consumer PR brief for music systems company Linn, with a brief to increase brand awareness across the UK.

The agency, which won the account without a pitch, has been briefed to introduce Linn’s music systems harvardto a wider audience, with a particular focus on its new Series 5 systems.

Activity will include storytelling around the company’s British heritage, with the team targeting high-end publications as well as providing support for select events.

The account will be led by Harvard’s head of consumer, Alix Vonk.

Founded by Ivor Tiefenbrun in 1972, Linn manufactures every music system to order by hand at its facilities outside Glasgow. Complete systems retail from £2,500 with digital stream players starting from just over £1,000.

Angus Lawrie, marketing director at Linn, said: “The challenge we have is to make a wider audience put Linn on their mental shortlist, alongside booking a holiday or buying a new car, when they’re considering how to spend their income. Harvard really understood the audience we are trying to reach and demonstrated some great creative ideas for achieving this.”

Louie St Claire, Harvard MD, added: “Linn is one of the UK’s best kept secrets – a family-owned manufacturing business that is truly a world leader in its field. We’ll be helping Linn tell its story to a new set of consumers and explaining why investing in a Linn system will add joy to their lives.”

The Gorkana Weekly Industry News Brief: 14 to 20 May 2016

Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News.

Pitch wins


Ryvita has handed W a six-figure PR, digital and influencer engagement brief, as the British crispbread brand looks to engage with a “new generation” of consumers.

European stock exchange Euronext has retained Montfort Communications as its UK strategic communications adviser.

Way to Blue has been appointed to handle the UK consumer and trade PR launch for Super Bock, which claims to be the world’s best-selling Portugese beer.

Specialist management consultancy, Parker Fitzgerald (PFG), has appointed Newgate Communications to advise on its corporate communications and marketing strategy.

Spider PR has been appointed to handle the social media strategy for Typhoo, with a brief to promote the tea brand’s current advertising campaign ‘Great moments. Great brew. Always Typhoo.’

People news


Christen Thomson, former deputy CEO of the Alternative Investment Management Association and head of communications for private equity firm Terra Firma, has joined Citigate Dewe Rogerson’s financial team as a senior director.

Hudson Sandler, a financial and business comms consultancy, has announced the promotion of director Alex Brennan to its board.

Communications research consultancy BritainThinks has established an advisory board consisting of The TimesDaniel Finkelstein OBE, Mumsnet’s Justine Roberts and McCann Worldgroup’s Mark Lund amid a move into strategy consulting with new partner Spencer Livermore.

M&C Saatchi PR has enhanced its UK senior management team with the appointment of Dan Cooper, the man behind the PR launch of the Movember Foundation across Europe.

Emma McCallum and Sarah Mashiter join Refresh PR as associate director and HR and operations director, respectively.

Agency news


M&C Saatchi PR’s former global MD, Gary Wheeldon, and global executive creative director, Steve Strickland, have launched a new London-based creative comms agency, Talker Tailor Trouble Maker, for brands looking to “upstage the status quo”.

Strategic communications consultancy Charlotte Street Partners has appointed two new partners and created new investor relations and healthcare practices.

Events


Media Briefing with The Daily Telegraph
The Daily Telegraph’s business coverage is both award-winning and respected industry wide, and at an exclusive Gorkana briefing this week, joint group business editors James Quinn and Ben Wright talked about what they look for in stories and how they ensure the right content finds the right home in the Telegraph, The Sunday Telegraph and online, writes Ronan George.

Join Gorkana’s media briefing with The International Business Times
On 26 May, Gorkana is holding a media briefing with Julian Kossoff, managing editor and John Crowley, editor-in-chief at The International Business Times.

Following its successful launch in 2015, Fourth Day is bringing back its Being B2B event series. Find out more and register here.

Journalist news


Mark Jefferies and Nicola Methven have begun a new column Square Eyes at the Daily Mirror. The column can be read from Tuesday to Saturday and features TV programme reviews.

Red’s Nicola Rose and Oonagh Brennan have  started  new roles as fashion director at large and acting fashion director, respectively.

Anna Isaac has been appointed deputy editor at The Guardian‘s Teacher Network.

Jessica Pike has been appointed Editor at B2B Marketing.

Features


Three tips for PR jobs seekers looking for the right role
Gorkana Jobs is launching a new dedicated PR alert this week and to mark the occasion Gorkana jobs manager Ashley Richardson gives us an insider’s view of the PR jobs market and shares three tips for job hunters.

News apps: how they’ve changed the newsroom and why it matters in PR
News apps and new software are growing in importance for newsbrands and have even changed the dynamics within newsrooms and the way journalists work. Comms professionals from Newgate, W and Golin discuss how this has affected PR.

Why healthcare PR is more important than ever
Ruth Wheatley, account director at firstlight PR, tells us how opportunities in PR have been created by the need for expertise in highly regulated and specialist sectors like healthcare.

How communications directors can secure NED roles
Dee Cayhill, director of Cayhill Partners, explains how communications directors can secure non-executive director (NED) and other leadership roles and why doing so matters.

Behind the Headlines with W’s Adam Leigh
Adam Leigh, former deputy editor of The Independent and now strategy director at W, on the most efficient way to get up to speed on the latest news stories, cutting his teeth at the Burton Herald & Post and the tragic demise of his Lego collection.

Engine launches digital media services division

Engine, which includes PR firms MHP and Mischief in the group, has launched a new data-driven digital media services division, Engine Media, and brought in Starcom MediaVest Group’s Lisa Weinstein to head it up.

engine

Lisa Weinstein

Weinstein, as CEO, will run Engine Media out of the US.

The European side of the business will be overseen by Engine UK’s chief strategy officer, Pete Edwards, who aims to develop the group’s current distribution and creative enhancement capabilities, as well as evolve the business through future acquisitions with Weinstein.

In the first instance, Weinstein  and Edwards will target the issues of data fraud and viewability, which they say currently “plague” the industry.

Weinstein will report to Engine’s executive chairman Terry Graunke and will be based in Chicago.

Graunke said: “Engine has a long heritage of helping brands succeed through content creation and consumer intelligence. We are now adding the crucial component of digital distribution which completes our ability to deliver a seamless experience for our clients and their customers. Lisa’s proven leadership and knowledge of media, data and technology will help to propel Engine, and our clients’ business, forward.”

Weinstein added: “Engine’s collaborative culture already provides best-in-class capability across marketing services disciplines. Engine Media will apply leading workflow, technology and data to deliver better consumer experiences and improved performance for a diverse set of customers including marketers, other agencies and publishers.”

Tianjin Airlines appoints Rooster to launch UK flights to China

Rooster has been chosen to provide PR and social media services to Chinese carrier Tianjin Airlines ahead of the launch of its new service from the UK to China.

roosterairline
Rooster will launch Tianjin Airlines in the UK and drive awareness of its new twice-weekly Gatwick service, which launches on 25 June, through the development of strategic, proactive and creative PR campaigns.

The brief includes a B2C and B2B press office function. Rooster will also set up and run Tianjin Airlines’ Facebook and Twitter channels.

Robert Chen, UK general manager for Tianjin Airlines, said: “We were impressed with Rooster’s proposal and are confident their extensive experience in the travel and aviation sectors will be invaluable for our UK launch. We are looking forward to working closely with James and his team to introduce the UK market to our quality service, and to opening up a still largely unexplored area of China.”

James Brooke, MD at Rooster PR, added: “We are proud to have been appointed by Tianjin Airlines to introduce the brand to the UK market and raise awareness of its first ever UK service to China. We’re looking forward to putting Tianjin Airlines – as well as its key destinations of Tianjin and Chongqing – on the map for UK media and travellers.”

Tianjin Airlines is a subsidiary of HNA Group, and currently operates a fleet of over 90 aircraft to more than 100 destinations throughout China from its eight hub destinations: Tianjin, Xi’an, Hohhot, Urumqi, Haikou, Sanya, Guiyang and Dalian.

Future of the Press: Bill Hagerty, theatre reviewer for The Sun

In the fourth part of our series looking at the future of the press with board members of the London Press Club (LPC), Gorkana’s Ronan George talks to Bill Hagerty, chairman of the judges for the LPC’s annual awards and  theatre reviewer for The Sun, about the networking opportunities offered by the LPC, the challenges facing modern journalists and Alastair Campbell’s penchant for the bagpipes.

Bill Hagerty

Bill Hagerty

What do journalists want from an organisation like the London PressClub and how has that changed during your time in journalism and at the LPC?

The Press Club, like many others around the world, was once the social hub of press journalism, with its own premises that included a bar, restaurant and, I recall, a full-size snooker table. As a young journalist I was taken along on a few occasions by senior colleagues, the like of whom kept the Club busy until the early hours of the morning and ensured that taxi companies in the vicinity enjoyed very lucrative after-midnight business.

Again in common with almost every other press club, the LPC lost its premises and, as the industry changed, much of its regular clientele. It is a credit to a succession of chairmen and board members that it survived at all. But the spirit of the club remains in what is a very different but again thriving club for journalists from across all platforms. As a powerful brand, it has spectacularly survived – even if members must now look elsewhere for a game of snooker.

What can a journalist, who is considering attending one of the many LPC events, look forward to getting out of the experience?

Convivial company plus a constant programme of events that the old club never even contemplated. With club membership again growing, it offers unsurpassed networking opportunities for young and ambitious journalists.

What does your role with the LPC now involve and what is your favourite part of it?

I was originally recruited as a member to join the LPC Awards panel of judges and I now chair the judges for what is a unique set of awards, much prized through out the news media. It’s a taxing role every year but one I thoroughly enjoy.

In your time as a journalist, what has been the biggest change in the way journalists operate and is this a good thing or not?

New technology has made the trade unrecognisable from that I first entered. And the culture of journalism has changed radically, with 24-hour, seven-day activity curtailing the excesses – mostly alcohol-connected – of the past. A good thing? Of course, in that there must fewer early deaths and broken marriages as a result.

Your career has taken in the editor role at The People, deputy editor for the Daily Mirror, and The Sun’s Theatre Critic. Which role gave you the most satisfaction and what lessons did you learn from each?

I have covered much of the journalism waterfront in my career, but I’m a daily newspaperman at heart and probably most enjoyed my periods as deputy editor and for a while acting editor of the Daily Mirror. As much as I enjoyed my time on Sunday papers, there’s nothing quite like the continual buzz of a daily.

How important are PRs to your work (or have they been?), and how has your relationship with them developed over time?

Public relations is, and always was, important and I have good friends working in PR. But I can’t quite understand the number of journalists who switch careers to work in PR. It should be the other way round!

You know Alastair Campbell very well – does his reputation do him justice?

Having edited all four volumes of Alastair’s unexpurgated diaries, I am now working on a new set. He’s a long-time friend.

Is Alastair a typical member of the PR profession in your eyes? If not, what makes him the exception?

Alastair was a very good political journalist and, subsequently, an inspired director of communications in Downing Street. And he plays the bagpipes. I don’t know anybody in PR with a similar track record.

If there was one rule any PR wishing to contact you should adhere to, what would it be?

First make sure that I am in any way interested in whatever they are trying to promote.

As a critic, are there any reviews that have come back to bite you? And in addition, was there a show or act that only you championed that later became a roaring success?

Over the years I have given thumbs-down reviews to a number of shows that have gone on to huge success. Most critics can say the same, but that doesn’t necessarily make us wrong!

Recently we have seen the loss of The Independent (in print) and The Independent on Sunday. What do you make of the media landscape at the moment? And, looking ahead?

I was sad to see the print editions of the Independents bite the dust, just as I was when the Today newspaper was closed. I worked for both, but then I’ve worked too for most of those that survive. The future has to be for multi-platform production, of course, but making online journalism pay is the trick that no-one has properly solved as yet.

What’s the best piece of advice you received as a young journalist, and what would advise a reporter at the start of their career?

Never stop asking questions.

Bill Hagerty was talking to Gorkana’s Ronan George.

The London Press Club provides opportunities for journalists and others interested in the media to meet and learn of new developments, debate the latest issues and explore our collective past as communicators. It runs a range of regular events from networking drinks, sponsored by Gorkana, to discussions on matters of importance not only to journalism, but to the furtherance and protection of free speech throughout the world.

Charlotte Street Partners launches media training practice

Strategic communications consultancy Charlotte Street Partners has created a media training and client film practice.

It is headed by John Boothman (pictured), who has joined as an associate partner after 30 years as a BBC journalist and programme maker, including the role of head of news and current affairs at BBC Scotland.

Also joining as an associate partner is former Bloomberg, CNBC and MTV broadcast journalist Harriet Moll, who also has experience of developing media strategy and content for corporate clients including Versace, The European House and Brioni.

The team is completed by a third hire, associate Stuart Taylor, who was previously policy and press officer for Scottish Labour’s shadow minister for children and young people Cara Hilton.

Andrew Wilson, co-founder of Charlotte Street Partners, said: “This is another positive development for the firm with three people of talent bringing a truly diverse range of experience to our client offer. We are building the business carefully and recruiting talented and experienced people to offer something different to the market in Scotland, London and across the UK.”

Forster calls on PR industry to act during Mental Health Awareness Week

With more than a third of PR professionals saying they have experienced, or been diagnosed with, mental illness, Amanda Powell Smith, CEO of Forster Communications, believes there is no excuse for the industry not to tackle this growing issue.

Amanda Powell Smith

At Forster, we have been working with Business in the Community and Public Health England to develop a new free toolkit for employers to act on mental health – and now we want it to change they way the PR industry promotes mental health in its own workplaces.

With one in six employees currently experiencing problems, mental health is an essential business concern. If that isn’t enough of a reason to act, there is also a strong relationship between levels of employee wellbeing, their performance and company productivity.

The Mental Health Toolkit for Employers will help organisations of all sizes to take positive action to build a culture that champions good mental health and supports those who have mental health problems. The interactive resource is free to use and has been designed to help employers know how to promote wellness and support those who become unwell.

Over two decades, we have been at the forefront of mental health communications, working on programmes including the Government’s Mind Out for Mental Health campaign and with organisations including Time to Change, Mind, Anna Freud Centre, Young Minds, the Department of Health and MQ.

As a PR agency focused on social change, we have used these insights to take a proactive approach to mental health and wellbeing amongst our own employees. We are a signatory of the Time to Change Employer Pledge and were named a PR Week’s Best Place to Work in 2015.  Our actions also helped us to become a founding UK BCorps.

Last year, a survey carried out for PR Week by the PRCA revealed that more than a third of people working in PR and communications have experienced or been diagnosed with mental ill health, and that a majority would not feel comfortable talking to their boss about it.

With statistics like that and resources such as this toolkit now available, there is no excuse for PR businesses of all sizes to break the stigma around mental health and start supporting their most valuable assets – their employees.

To use the free tool, visit: http://wellbeing.bitc.org.uk/all-resources/toolkits/mental-health-employers

London Mayoral Elections 2016: Social Media Analysis

The elections for Mayor of London had the capital in a buzz. With the end of Boris Johnson’s reign, many took to social media to discuss who the next successor would be.

In primarily a Labour vs. Tory debate, we’ve taken a look at the conversation and selected some key highlights.

Infographic produced by Emma Lawson.

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