Engine among PR agencies to win Health Lions

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Engine’s Missing Type campaign for NHS Blood and Transplant is just one of the health campaigns involving PR to be awarded a Health & Wellness Lion at the Cannes Lions International Festival of Creativity this year.

The Missing Type campaign, launched in June 2015 to coincide with National Blood Week, aimed to recruit new blood donors after statistics revealed the number of new donors coming forward had plummeted by 40% in a decade.

With the tagline, ‘Imagine a world without As, Os and Bs’ Engine-owned WCRS and MHP launched an integrated campaign illustrating the need for each of the blood groups. The campaign saw the letters O, A and B go ‘missing’ for a week from the Downing Street sign, The Daily Mirror’s masthead, and the social media profiles of Google, Coca-Cola, Microsoft and McDonald’s.

Debbie Klein, chief executive, Engine Europe and Asia, said: “This campaign proved that great creative work can do more than just change lives. It can save lives. We are so proud of the part we played in putting blood donations back on the public agenda. NHS Blood and Transplant needed a transformative idea after registrations had plummeted a staggering 40%. Our response was #MissingType.”

Other winners including PR work

  • Weber Shandwick won a Bronze Lion for its work on The Migraine Experience for GSK Consumer Healthcare.
  • Ogilvy & Mather London won two Gold Lions for its work on Breathless Choir for Philips.
  • Saatchi & Saatchi London won a Silver Lion for its work on Sea Hero Quest for Deutsche Telekom.

The Missing Type campaign is one of a number featured in the latest Gorkana White Paper which looks at: Analysis Best Practice and the Key to Proving PR Success. Details on how to get hold of a copy are available here.

Gorkana won gold at the AMEC Awards 2016 for ‘Best use of integrated communications measurement and research’ for its work with the Missing Type campaign.

Award winning film studio appoints Alexander PR for new documentary

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Amanda Harlech main

Amanda Harlech

Alexander PR has been appointed by award winning film studio Eyeplugin, for its new fashion documentary ‘Anatomy of Style’.

The agency has been briefed for pre on-site and post-production PR support for the documentary, curated by director Amanda Harlech.

Alexander PR will also manage the on-set stills photography and distribution, product placement and brand integration for the documentary.

Adam Rutherford, director at Alexander PR, said: “Anatomy of Style is a game changing fashion documentary and we’re honoured to have been chosen to provide strategic PR support for the project.”

Duncan Ward, director at Eyeplugin, added: “Anatomy of Style presents a unique opportunity for strategic on screen and back end brand partnerships and we’ve briefed Alexander PR to communicate the many brand led benefits and promote the film.”

John Doe hires Wilkins as creative director

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James Wilkins 1

James Wilkins

Following a senior team restructure, John Doe has hired James Wilkins as creative director.

Wilkins will work closely with Rosie Holden, who continues to lead the UK business, and digital director Jilly Gray, who now leads the US business.

Holden said: “Over the past six years, John Doe Communications has established itself as an agency which brings innovative campaigns to life across a broad spectrum of lifestyle brands. At the centre of this has always been our vibrant and talented team, and we have always prided ourselves on this.”

Wilkins was co-founder of creative and digital agency Abundant in 2010, where he served as creative director for four years, before it was acquired by Way To Blue in 2014. During his time there, Wilkins established a creative studio and led creative strategy for consumer and entertainment clients.

John Doe’s senior team restructure included the departure of Rana Reeves, one of the founders of the agency who previously led John Doe New York. Gray, who joined the agency in 2015 from creative agency Holler, has taken on that role.

Gray said: “It’s long been a passion of mine to expand my experience in the US. It’s great to be getting this experience at John Doe.”

John Doe’s clients include adidas, Absolut, Baby G and Beats by Dre.

The Gorkana Weekly Industry News Brief: AMEC summit special

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Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News.

AMEC Summit 2016 – highlights

Gorkana AMEC award winners

Gorkana’s AMEC award winners

Gorkana won seven AMEC Awards at the ceremony last night which marked the end of the annual two-day AMEC Summit.

Diane Scott, director of media and corporate affairs at Visa Europe, discussed how she convinced a new CEO that her comms team was a valuable asset to the business. 

Ben Levine, VP, global research & analytics at Ketchum International, emphasised that measurement is not an end point, it’s a continuous push towards improvement. He said: “Don’t ever be satisfied with what you’re doing, always push it to the next stage.”

Chris Foster, worldwide executive vice president at Burson-Marsteller, explains why he believes ‘metrics matter’, talks about measurement as a journey. He also looked forward to Gorkana’s ‘must attend’ aftershow party.

Leaders from Cision, Kantar and Isentia predicted what changes are coming in the media intelligence industry.

AMEC’s Non-profit Group revealed research showing the barriers to measurement non-profit organisations and charities face and how AMEC hopes to help. 

People News

PR, digital and creative comms agency Citypress has brought in Golin London’s Ruth Clifford as director of social media.

Crystal Palace Football Club has appointed The Football Association’s Joanne Budd as head of PR and media relations.

Hotwire has appointed Jamie Readon as its new creative director, with a brief to help the agency deliver more integrated campaigns.

Pitch Wins

Home Retail Group has hired specialist toy sector PR agency Playtime PR to handle campaigns relating to Argos’ toy offering in 2016.

The Scottish Women’s Institutes (SWI) has awarded a three-year contract to Aberdeen-based Tricker PR.

Ketchum’s global network will provide international PR and media support to the Rome 2024 Committee, promoting the City of Rome’s bid to host the 2024 Olympic and Paralympic Games.

News Analysis

pexels-photo-68562What fewer education reporters means for PR 
BBC education correspondent, Sean Coughlan, recently published an opinion piece on the international education and innovation title WISE ed.review, which argues that there are fewer reporters in the education sector and this means that “deserving” stories do not always get covered. Gorkana asks PRs from Catherine Lane and Mango Marketing what this means for PRs in the education sector.

Journalist News

Alexandra Scaggs has joined the Financial Times as an Alphaville reporter in New York. Prior to this, she was a Treasury Market Reporter for Bloomberg News.

Tom Banks has been appointed acting editor at Design Week. Banks was formerly news editor for the title and was recently nominated for a PPA Award.

Matt Lawless has been promoted to sports editor at Mirror Online (Daily Mirror).

Features

Ben Levine: ‘Real measurement never stops’
Ahead of the AMEC summit, Ben Levine, vice president at Ketchum, shares a reminder that measurement should not be viewed as a single, isolated step in a campaign strategy. It should be integrated, and applied on an ongoing basis, to inform and improve future campaigns and to further the progression of the wider PR industry.

James Herring: ‘How to perfect the PR stunt’
Ahead of his talk on Zen and the art of the publicity stunt at Cannes Lions next week, James Herring, owner at Taylor Herring, talks about the value of stunts, how a good stunt can benefit a wider PR campaign and how to make something memorable.

PR Case Study: The Aldi Wine Store
To promote the launch of Aldi’s new online wine platform, Clarion Communications launched an ‘Apple store’ of wine shops to capitalise on the discount supermarket chain’s sponsorship of the London Wine Week festival. The result? A 47% sales uplift the day the shop opened.

Gorkana meets…DadblogUK

Ahead of Father’s Day on Sunday, Gorkana’s Ebunola Adenipekun caught up with John Adams, founder of one of the UK’s most influential dad blogs, DadblogUK, to find out about what’s made him stand out in such a crowded parenting market, his successful move into vlogging this year, why PRs should pay more attention to YouTube subscribers, and his top tips for how PRs can help with content.

Cision Completes Acquisition of PR Newswire

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Expanded capabilities include the industry’s largest content distribution network, influencer outreach, best media monitoring and analytics.

Cision is proud to announce that our acquisition of PR Newswire is complete. We’re excited to bring new, global opportunities to clients through expanded PR, IR, social, content and multimedia distribution, meaningful metrics, and soon, single-platform integration.

Our investments continue to pave new paths for brands to share their stories and reach the audiences that are important to them.

We’re sure you have questions about the addition of PR Newswire to the Cision portfolio. Please read the FAQs below and the press release for more information.

What does PR Newswire do?
PR Newswire offers products that help communicators create, optimise, distribute and measure content across traditional, digital, mobile and social channels.

Why did Cision acquire PR Newswire?
Cision acquired PR Newswire as part of our strategy to build a comprehensive communications platform. PRNewswire has the largest global distribution network, which combined with Cision, will provide clients with the industry’s best global content distribution, influencer outreach and analytics offerings as we continue to demonstrate our commitment to remain on the edge of communications technology.

What benefits does PR Newswire provide?
Our acquisition of PR Newswire now offers clients the industry’s largest content distribution network, influencer outreach, best media monitoring and analytics.

The integration of best-of features from Cision and PR Newswire will strengthen our suite of tools that enables communicators to be more efficient, data-driven and accountable while telling their stories.

The combined platforms will deliver better reach, content measurement and analytics, enhancing brands’ message distribution to connect with the right people at the right time.

Will Cision and PR Newswire products and services continue to be supported? Will they change?
Cision and PR Newswire products and services will continue to be supported. We look forward to sharing enhancements to both products.

Can I still use PRWeb? Will anything happen to the service?
PRWeb will still remain a Cision service. The addition of PR Newswire is highly complementary, and isn’t meant to replace PRWeb.

PRWeb will continue to provide a great tool to drive online traffic to your news while PR Newswire provides a premier wire service with the most extensive global distribution network for press releases. Stay tuned for enhancements to both products.

How does this impact Cision users?
Cision clients should not experience disruption or anticipate any immediate operational changes at this time.

Moving forward, Cision will work to integrate PR Newswire’s products and features into its communications platform, providing global content distribution, a robust media database, monitoring and analysis across traditional and social media.

By bringing together these channels, clients can power their stories while deriving meaningful analysis and insights.

How do I get more information?
For more information, read the full press release or contact your account representative. If you’re not a current Gorkana, Cision or PR Newswire client and would like to speak to a representative, please fill out this form.

How do I share feedback on Cision products and services?
You can share feedback on Cision products and services by filling in a contact us form here, or for media inquiries, please email [email protected].

IBP PR Awards winners

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Winners at the IBP Communication and PR Awards included Goodfellow Communications, which won both Best Business Communications Campaign and Campaign of the Year for its Stone Stories campaign.St Martins 1The awards programme by IBP (International Building Press), recognises communicators and campaigns within the built environment sector. The winners were announced at an awards party last night (Thursday 16 June) at St Martin-in-the Fields, Trafalgar Square.

Other winners on the night included London Communications Agency, which won Integrated Campaign, Colliers International, winner of the In House Communications Team and London Communications Agency, whoich won in the PR Consultancy Team category.

The ceremony was hosted by Rebecca Evans, editor of Construction News, and Gerald Bowey, president of IBP. The awards were presented by Sophie Walker, leader of the Women’s Equality Party.

Beattie launches staff bootcamp

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Over the next 12 months, every member of staff at Beattie will undergo at least three days of residential training in Scotland.

Beattie 1Beattie staff will undergo personal development, problem solving, client management and advanced digital strategies training at the Beattie Bootcamp in Falkirk. Training will be administered by in-house experts and external training consultants.

Laurna Woods, group managing director at Beattie, said: “Talented people are what separate one creative agency from another and we want our people to have the skills to deliver cutting-edge creative communications strategies.”

An online training academy will supplement the on-site staff training.

Woods added: “We have invested a six figure sum on teaching accommodation, course development and our online learning platform, and we expect the Beattie Bootcamp to deliver benefits for our clients for years to come.”

Headquartered in London, Beattie has eight UK offices.

Gorkana wins seven AMEC Awards at the 2016 AMEC Summit

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Gorkana, the UK’s leading provider of media intelligence services won seven AMEC Awards at the ceremony last night which marked the end of the annual two-day AMEC Summit.

Awards included a platinum for the Most effective media intelligence research and insights company for the work we did with NHS Blood and Transplant, this prize was awarded to us by the judges for an outstanding entry and it’s the media evaluation industry’s top prize.

Gorkana also won a gold for Best use of integrated communication measurement and research for NHSBT, and a silver for Best measurement of a not-for-profit campaign for UNICEF and Bill & Melinda Gates Foundation.

Overall, Gorkana was shortlisted for a total 13 awards, and Myles Johnson, MD, Gorkana said: “It’s such an honour to be rewarded and recognised for our work, and this acknowledgement demonstrates just how committed Gorkana is to delivering industry-leading measurement with our clients.

Gorkana Analysis and Insights continues to uphold its place as the most innovative, professional and engaged business in this space. That’s great, both for us, and for our customers.”

Jeremy Thompson, MD Cision EMEA added: “We’re delighted to have received these awards in a year when competition was stronger than ever. The AMEC Awards honour those who set the standards within the measurement industry, and I am incredibly proud Gorkana is recognised amongst the best.”

AMEC 2016 Award winners lads

The AMEC Awards, now in their 14th year recognise exemplary accomplishments in research, measurement and analytics of PR and communication campaigns, and this huge win for Gorkana cements their status as market leader.

The theme of this year’s summit was ‘Making Metrics Matter: Taking Measurement Mainstream’ and was the largest event of its kind, more than 250 delegates from 30 countries attended and included presentations and workshops from leading experts in the communications field.

Full list of Gorkana’s gongs:
Grand Prix for most effective media intelligence, research & insights company campaign
Platinum – Gorkana for NHS Blood and Transplant – “Missing Type” campaign

Best use of integrated communication measurement/research
Gold – Gorkana for NHS Blood and Transplant

Best measurement of a consumer campaign
Silver – Gorkana /Cision for Cleveland Clinic

Best measurement of a not-for-profit campaign
Silver – Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly

Best measurement of a public sector campaign
Gold – Gorkana for NHS Blood and Transplant
Silver – Gorkana for Department for Culture, Media and Sport (DCMS)

Most impactful client recommendations arising from a measurement study
Bronze – Gorkana/Cision for Cleveland Clinic

AMEC Awards 2016 Twitter banner

Hudson Sandler appointed by Russia’s Summa Group

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Hudson Sandler has been appointed by Summa Group private holding, to support on international media engagement regarding Far Eastern Shipping Company (Fesco Group), a Russian transport operator.

Fesco 1The Hudson Sandler team working on the account will consist of chief executive Andrew Hayes, financial communications consultant Yulianna Vilkos and client manager Emily Dillon.

Summa Group has significant investments in the port logistics, engineering, construction, telecommunications and oil and gas sectors. It employs more than 25,000 people across Russia and overseas and acquired a stake in Fesco in December 2012.

At the time, Summa Group president, Alexander Vinokurov, said: “Fesco is one of Russia’s best transport and logistics companies, and we’re confident that the acquisition will enable Summa Group to extend its geographical reach.”

10 Yetis appointed by tattoo studio offering charging innovation

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10 Yetis Digital has been appointed NR Studios to promote it as the only tattoo studio allowing customers to pay in regular instalments.

The agency will carry out a PR campaign to gain the attention of regional, national and trade press. It aims to draw attention to NR Studios and promote that it lets customers pay-off large tattoo pieces in monthly instalments.

Andy Barr, co-founder at 10 Yetis Digital, said: “Working on an industry-first is always a real pleasure, and we cannot wait to start hearing how those with an in-depth knowledge of the industry, as well as relative novices, react to the news that tattoos in the UK can now be purchased on finance!”

Ben Lakin, founder of NR Studios, added: “Sharing the message that there are other ways to go about paying for larger [tattoo] pieces and sleeves within the UK tattoo industry and beyond is a crucial part of why we’ve teamed up with the 10 Yetis crew.”