Uprise PR launches a speech writing division

Uprise PR, an agency focused on raising the profile of start-ups and SMEs in the UK, is launching a speech writing service to help clients capitalise on keynote public speaking and after-dinner drinks opportunities.

The new service will offer clients access to a team of experienced speechwriters and allow them to select the individual most appropriate to their needs.

Most of the agency’s speechwriters are established media trainers too, and so are also able to provide coaching on speech delivery.

Emily Dent, director at Uprise, said: “Making a highly engaging, passionate and entertaining speech at an industry function is one of the most cost-effective ways of raising your company’s profile.

“Unfortunately, some start-ups waste such a valuable opportunity by putting on performances that range from distinctly average to downright tedious.  With this new service, we will ensure our clients get the most out of such opportunities, leaving a lasting impression on their audience.”

Capella to launch Holiday Crowd investment platform

Tech and personal finance specialist Capella has won the brief to support the launch of Holiday Crowd, an investment platform for the holiday property market.

Gareth Thomas

Capella will target national, broadcast and trade media to raise the profile of Holiday Crowd as the company builds up its property and investor portfolio.

Gareth Thomas, co-founder at Capella, said: “Historically, buying and maintaining your own holiday home was simply out of reach for most people.  Holiday Crowd totally changes this and we can’t wait to get the word out about its offering. ”

Holiday Crowd allows customers to build a portfolio of holiday property investments from £1,000, generating returns based on rental income and price growth. Holiday Crowd partners with Sykes Cottages to manage and rent properties throughout the year.

Capella plans to bring on a number of new staff in the digital and PR space to service new and existing clients. Existing clients include ClearScore, uSwitch, Teads, Munnypot, Nominet, Quandoo and StreetGames.

 

Finn wins media owner 8 Outdoor

Digital media owner 8 Outdoor has chosen Finn to deliver a communications campaign that builds awareness among advertisers and agency partners.

Advertising billboards in Streatham

Finn will harness the developments planned this year by 8 Outdoor and deliver communications activity across national, regional, trade and social media channels.

Cennyd Roberts, CEO at 8 Outdoor, said: “Our appointment of Finn as a specialist communications partner will help advertisers understand the opportunity to engage with consumers across the UK through high quality digital billboards.”

Matt Bourn, partner and director at Finn, added: “Our business is driven by how we reinvent what we do for an increasingly digital world. 8 Outdoor is a disruptor in the marketing landscape; a purely digital, fast-growth media owner with huge ambitions to help advertisers get the very best results from the promise of digital. We are hugely excited to be brought on as part of its talented team.”

Finn created a dedicated media practice set up by Bourn, the former MD of Braben for media, marketing and ad tech businesses, after opening its London office in summer 2016. This latest appointment follows Finn’s appointment by Monster Brands, Fox’s biscuits, Finsbury Food Group, lipivir® and King Content.

Overall Finn provides specialist communications across sectors including consumer, corporate, trade, digital, content and creative.

Promote PR wins UK brief for wearable sports tech brand Polar

Polar, a global wearable sports tech brand, has appointed Promote PR to handle its consumer and trade PR, as well as its sports marketing activity, in the UK.

Polar

Polar, which is headquartered in Finland, provides heart rate monitoring, activity trackers and training computers. Its product range includes cycling computers, wearable sports devices and activity trackers, training apps and online services.

Promote PR will provide consumer and trade PR support for the brand, as well as sports marketing work, ahead of a host of new product launches during 2017.

Lucy Johnson, marketing director at Polar, said: “Promote was the obvious choice for us with its breadth of experience in both grassroots and elite sport, coupled with its knowledge and connections across the fitness sector.

“The agency’s passion for sport is evident. It’s no surprise that with over two decades specialising in this field, their relationships with relevant media, influencers, event organisers and key associations are so very impressive.”

Sue Anstiss, MD at Promote PR, added: “With triathletes, runners, cyclists and former sports scientists in our team, Polar is understandably a bit of a ‘dream client’ for the agency.

“We’re incredibly proud to add the Polar brand to our portfolio of clients in sport and fitness. We’re already enjoying working with the UK team as we plan for an incredibly exciting year ahead for Polar with a host of new product launches in the pipeline.”

Tomatin Distillery hands UK PR brief to Frank’s Scottish arm, McFrank

McFrank, the Scottish arm of Frank, has been appointed by Tomatin Distillery to handle its consumer and trade PR within the UK for its core range.

Tomatin Distillery

Tomatin is owned by Japan-based Takara Shuzo and was recently named ‘Distiller of the Year’ at the Icons of Whisky Awards. Tomatin currently ranks in the Top 10 Single Malt brands in the USA.

Glasgow-based McFrank, which won the retained brief following a competitive pitch, will oversee two new limited-edition releases in March and July.

The agency will also support Tomatin’s in-house marketing team to leverage the brand’s partnerships with The Balmoral Hotel and Belladrum Tartan Heart festival.

McFrank will also lead on Tomatin’s influencer targeting, which will focus on championing the brand’s more affordable products in a bid to attract younger, trendier entry-level whisky drinkers.

Jennifer Masson, marketing manager at Tomatin Distillery, said: “The Tomatin brand is in a great position following substantial investment in a recent brand overhaul. We’re excited to be working with McFrank to build on this momentum and take the brand to the next level.

“We were impressed by their creative approach to building our brand with our target audiences; the unique ideas and their relevance to our brand led them to being the clear choice to enable us to continue to grow the brand in both domestic and export markets.”

Claire Morrison, McFrank’s GM, added: “Tomatin is one of the fastest growing single malt brands in the world and we’re very excited to be on board. Despite being over 120 years old, the brand doesn’t take itself too seriously and remains hugely ambitious, which means we’ve had lots of fun developing the programme for the year ahead.”

Thirteen to become part of Newgate Communications

Newgate Communications has integrated fellow Porta group company Thirteen Communications, creating a new practice focused on consumer and public engagement.

Andrew Baiden

Thirteen’s managing director Andrew Baiden will become Newgate’s creative director, reporting to chief executive Gavin Devine. As well as building the new consumer practice, Baiden’s remit will be to drive creative thinking and a strong campaigning ethos throughout Newgate’s work.

Devine said: “I am delighted to take the next step in Newgate’s growth by bringing Andrew and his team on board. We already work closely together, so this is a very logical step which will help us ensure that creative thinking and engagement with consumers and the public are at the heart of our offer to clients.”

Baiden said: “We are excited about the opportunity to become part of Newgate, focusing on developing and delivering creative campaigns for our existing and future clients.”

Thirteen was launched as part of Porta in September 2013. The consumer practice will sit alongside Newgate’s existing financial PR and investor relations, corporate communications and crisis support, public affairs, local stakeholder engagement and regional PR.

Brexit: It’s about to get real

As we enter the month in which Theresa May has pledged to trigger Article 50 and set in motion the UK’s exit from the European Union, Victoria Dean, head of Portland’s Brexit Unit, says we are about to move away from the domestic impact debates of 2016 into a battle of wits with an institution “determined to protect its political project”. It’s a “bumpy road ahead…”

Victoria Dean


At Portland, we have been describing 2017 as the year Brexit gets real.

The second half of 2016 was full of sound and fury, as people adjusted to the shock of the UK’s vote to leave the EU. There was enormous political upheaval, as one Prime Minister fell, another rose, and Opposition parties were engulfed in leadership crises.

But there were very few developments in the Brexit process itself. The Government kept its cards close to its chest and the terms of the UK’s ongoing relationship with the EU remained fundamentally unchanged.

This year the pace has picked up markedly. The UK’s negotiating objectives outlined in Theresa May’s Lancaster House speech, while not altogether unexpected, have at least provided clarity.

The process for triggering Article 50 is also clear following the conclusion of the legal process and the commencement of parliamentary proceedings. It now seems very likely Theresa May will be able to meet her self-imposed deadline of 31 March for triggering Article 50.

At that point, the game changes. Brexit will no longer be the domestic-focused, inward-looking debate we have seen so far. It will be a two-way process, with EU views on what should happen carrying at least as much weight as UK views.

The prices of Theresa May’s objectives – securing control of immigration, stopping significant financial contributions, ending the jurisdiction of the European Court of Justice and enabling the UK to agree its own bilateral trade deals – will start to become clear.

And yet meaningful negotiations will not really get going until new governments are elected in the France and Germany later this year. The window for negotiation will be squeezed at the other end too, given the need to set aside time for ratification of a deal by member states and the European Parliament.

The UK faces an enormous challenge in meeting its goal of agreeing a new free trade agreement with the EU in this time frame, not least as the Commission has so far stubbornly refused to countenance negotiating the future trading relationship in parallel with the withdrawal settlement.

Brexit presents Whitehall and Brussels institutions with an enormous and unprecedented challenges. That was the biggest takeaway from Portland’s event to launch our new publication, Destination Brexit, earlier this month.

The diversity and intensity of opinion among our distinguished panel, including former Justice Secretary Michael Gove and former Foreign Minister of Poland Radek Sikorski, showed there is no silver bullet or amicable resolution in sight.

If the debate in the UK is missing something, it is an appreciation of the impact the EU’s determination to protect its political project, and its hurt feelings at the UK’s rejection, will both have.

The parties in this negotiation will not necessarily act out of rational economic self-interest. There is a bumpy road ahead and the final outcome is still far from clear.


Victoria Dean is partner and head of Portland’s Brexit Unit. Previously head of the Foreign Office’s European directorate, Dean spent the summer on the Government’s Brexit preparations. Prior roles in government also include spokesperson and head of comms for the UK’s representation in Brussels.

The Marketing Group appoints chairman and CFO

The Marketing Group plc (TMG), a global marketing and PR network, has appointed Don Elgie to the role of non-executive chairman of the board with immediate effect.

TMG has also hired Mike McElhatton as chief financial officer.

Don Elgie

Elgie has more than 30 years of experience in the marketing and PR industry. He was CEO of Creston plc, an international digital marketing, communications and PR group from 2001 to 2014, and is currently non-executive chairman of Crossrider plc, the international media app distribution company.

Adam Graham, chief executive officer at TMG, said: “I would like to welcome Don Elgie as our new non-executive chairman. Don’s knowledge of the marketing sector and track record of acquisitions is outstanding.”

Ex-Havas and WPP CFO Mike McElhatton brings M&A experience from both buy and sale side.

Graham added: “Don and Mike’s appointments to the TMG board mark the next chapter in our evolution as we emerge from our initial start-up phase and hit the ground running with 17 wholly-owned subsidiaries covering 30 offices in eight countries.  Our plans for 2017 continue to be ambitious: we are hungry and we want to continue to grow with pace.”

TMG is a global marketing and advertising business comprising a portfolio of digital marketing and PR subsidiary businesses. It floated on the Nasdaq OMX in June 2016 and encompasses 17 agencies across APAC, EMEA and the US.

Big Sofa appoints Vigo for financial communications

Vigo Communications has been retained by Big Sofa Technologies for ongoing capital markets comms following its IPO on the London Stock Exchange’s AIM market in December. 

Ben Simons

Big Sofa, a provider of video analytics technology and services to brands and consumer insight agencies, worked with Vigo during the build-up to and execution of its IPO.

Ben Simons, director at Vigo, said: “Vigo is thrilled to be working with Big Sofa at a time when video is fast becoming a preferred format in the multi-billion-dollar consumer insight market.

“After a successful IPO which sees Big Sofa’s shares trading at a premium, we are looking forward to continuing our brief to communicate the value of Big Sofa’s technology to the investment community.”

Simons and fellow director Jeremy Garcia lead the Big Sofa account with support from senior account executive Antonia Pollock.

Hills Balfour wins One Traveller brief

One Traveller, a UK-based singles holiday specialist for the over 50s, has appointed Hills Balfour to handle its PR for 2017/18.


One Traveller

Ian Darkin founded One Traveller in 2007. It has since grown to sell more than 40 different holidays around the world including UK and European short breaks and long haul trips to the US and Asia.

The solo travel specialist has signed a 12 month PR contract with travel and tourism PR specialist Hills Balfour. PR director Amy Scott will head up the account team, alongside senior PR account manager Jasmine Rushton and PR account executive Becky Wickerson.

Ian Darkin said: “We are absolutely delighted to be working with Hills Balfour. They have demonstrated unrivalled creative thinking, an impressive black book of industry and media contacts and, above all else, phenomenal service delivery.”

Scott added: “We are really excited to be working with One Traveller. As an operator they are brimming with knowledge and experience but I think it’s their personal touches and innovative approach which sets them apart from their competitors. We can’t wait to help them tell their story to a wider audience and help raise further awareness of their product offering.”