Primesight appoints MWWPR

MWWPR has been appointed by out-of-home (OOH) media owner Primesight to build its profile ahead of the LinkUK launch this summer.

Paddy Herridge

LinkUK is the collaboration between Primesight, BT and Intersection to bring free 1Gb Wi-Fi and calls to cities across the UK by replacing traditional phone boxes with modern, multi-functional units.

Elle Crossman, MWWPR account director, will lead the account and report into Mark Henson, head of marketing at Primesight.

The campaign will see MWWPR work with Primesight on outreach to the media and advertising industry. MWW PR will also help to build the profile of the executive team as theout-of-home media owner prepares for the LinkUK launch.

Matt Teeman, MD at Primesight, said: “MWWPR has extensive knowledge of both the media and advertising and out-of-home communities, making it the best choice of strategic PR partner as we drive awareness for these audiences.”

Primesight joins MWWPR’s portfolio of media, marketing and ad tech clients which includes Sky Media, News UK, AppNexus and Starcom.

Paddy Herridge, UK MD at MWWPR, added: “We’re really excited to be adding Primesight to our portfolio and to work with such a passionate and innovative team. As one of Europe’s leading specialists for media, marketing and ad tech businesses, we are in a strong position to be able to work with Primesight to communicate the USPs of its business, and drive profile off the back of this within target audience groups.”

FleishmanHillard expands corporate team

FleishmanHillard Fishburn (FHF) has made Louise McHenry account director within its corporate team.

Louise McHenry

A former trade press journalist, McHenry recently spent three and a half years in the corporate communications practice at Weber Shandwick, where she focused on the energy and professional services sectors.

McHenry said: “I’m delighted to be joining FHF. The agency and the corporate team in particular are involved in great creative work with clients in the UK and across the world.”

Stephanie Bailey, corporate team head at FHF, added: “I’m really pleased to announce Louise as the newest recruit in our growing corporate practice. Her years of agency experience and journalistic background are welcome additions to the team and we’re excited for her to help us continue evolving the great work being undertaken on some of our finest accounts.”

McHenry will support client activity on accounts including packaging firm Smurfitt Kappa and Cereal Partners Worldwide, a joint venture between General Mills and Nestlé, and the manufacturer of leading breakfast cereal brands including Nesquik and Cheerios.

Most read people news on Gorkana News

Your bitesize update on the latest People News and Moves featured on Gorkana News:


Brunswick’s Andy Rivett-Carnac joins Headland as partner
Headland has appointed Brunswick’s senior communications practitioner and digital strategist Andy Rivett-Carnac as partner.

Carnac joins Headland from Brunswick where he was a partner focused on advising telecoms, media, technology and energy companies on a range of financial communications and reputation management issues


Yellow Jersey PR appoints CFO
Alex Gerrard has joined Yellow Jersey PR as chief financial officer. He will advise and build upon the firm’s ‘organic’ and acquisitive expansion plans.

In previous roles, Gerrard worked with plcs and private companies through periods of rapid and sustainable development. He also founded and grew his own full-service accounting practice, which provides ‘high street’ accounting services to both SMEs and larger organisations.


Newington appoints Patrick Law as associate
Newington Communications has appointed Patrick Law as associate as it continues to bolster its corporate affairs team.

Law, who has more than 25 years experience supporting companies communicate with senior stakeholders, will provide consultancy service and strategic counsel to Newington’s clients.


Dixons Carphone PR manager Alice Caldwell moves to PrettyGreen
Alice Caldwell, former PR manager for Dixons Carphone, has joined PrettyGreen as client service director.

Caldwell worked in-house at Dixons Carphone across integrated campaigns and stakeholder management.


 

Gorkana meets… The Oldie

Last month, Harry Mount took over the reins of The Oldie after the sudden passing of Alexander Chancellor. The youngest ever editor of the “light-hearted alternative to a press obsessed with youth and celebrity”, Mount talks to Gorkana’s Ona Zygaviciute about stepping into some rather big shoes, sharing a similar audience with Private Eye and why PRs should concentrate on quality, not quantity, when pitching to him.


Harry Mount

A month into the role, what are your impressions of The Oldie so far?

I’m struck by the atmosphere – very redolent of how I imagine old Fleet Street at its best. Funny, clever people in the office talking openly and cheerfully about ideas, likes and dislikes. The perfect petri dish for commissioning articles.

Taking on this role meant stepping into the shoes of such well-known and respected editors Richard Ingrams and the late Alexander Chancellor. You have described both of them as ”youthful oldies” and ”your betters”. What does taking up this post mean to you?

Alexander Chancellor was a great old friend of my parents – he was at school with my Dad. I grew up with him in my sitting room, drinking and smoking away, laughing and being amusing. He brought that light, witty spirit to The Spectator and The Oldie. I couldn’t hope to emulate him, but he is a wonderful model to aspire to.

I grew up a huge Private Eye fan. So Richard Ingrams was a semi-deity to me as a child. When I grew up, I met him and interviewed him several times. I was always in awe of him – still am. To step into his shoes – and Alexander’s – is surreal, sometimes daunting and often thrilling.

Take us through your average day in the editor’s seat?

It depends where we are in the production schedule, which lasts for four weeks. At the beginning of the schedule, I will be commissioning articles and discussing ideas with writers. As the weeks progress, pieces by the regular columnists and the guest writers start to come in – and all the various editors and designers in the office will work on headlines, subbing and layout.

How would you describe the average reader of The Oldie?

They tend to be in their 60s, but there are plenty in their 20s – as I was when I first began reading when it started 25 years ago. The readers are a civilised, amusing, very knowledgeable group – a pleasure to meet and talk about what they agree and disagree with in the magazine.

There’s quite a crossover in approach with The Spectator and Private Eye – a similar type of urbane, well-informed reader who like to be amused and intrigued.

Many publications are expanding their online profile, as well as moving from print to digital only. Could you see The Oldie making this transition?

We are doing exactly that, repackaging the website, with daily blogs from our great range of contributors, as well as several weekly blogs that I will write. Because we’re a monthly, we can’t always react to news quickly. This will give us that chance.

What was your relationship with PRs like while writing on a freelance basis and what would you like them to keep in mind when contacting The Oldie’s editorial team?

They could be brilliant. The best was one PR – with accounts that included Oxford University. He would ring me up once a year, with a brilliant, undeniably true, killer fact that I’d have been mad not to use in my articles.
Better to send fewer pitches, but maintain a high quality, than bombard with lower quality ideas.

What is the most memorable story you’ve reported on or interview you’ve taken?

I covered Hurricane Katrina for the Daily Telegraph. It was harrowing and exhausting for me; I can’t conceive of how awful it was for the inhabitants of New Orleans. It was my only experience of hard reporting on a single story for an extended period of time. I’m lost in admiration for those who devote their lives to that form of journalism.

Is there a hidden passion or talent that you were tempted to explore if journalism hadn’t been an option?

I considered becoming an architectural historian after doing an MA in the subject at the Courtauld Institute. I still adore old buildings and write about them occasionally. But the pleasure is all the greater because I haven’t devoted my life to them.

In a recent interview, you remarked about having been an ‘old youngie’, or otherwise mis-spending your youth to a certain extent by worrying too much and not having enough fun. What advice would you give to all the aspiring journalists out there?

Find a job you love and, in Noel Coward’s words, work becomes more fun than fun. I had two disastrous false starts as a banker and a barrister. It wasn’t the job’s fault in either case. It was my fault for going for well-paid, prestigious jobs I wasn’t suited to. If you find a job you love, hard work is happiness, and it’s not really work.


Harry Mount was talking to Gorkana’s Ona Zygaviciute

Alma PR appoints Helena Bogle

Financial communications specialist Alma PR has appointed Helena Bogle to its team of senior consultants.

Helena Bogle

Bogle joins from Newgate Communications where she worked on a range of AIM-listed growth companies as an account director.

Josh Royston, partner at Alma, said: “Helena has an outstanding reputation for her commitment to her clients, her attention to detail and her understanding of the financial markets, and we are delighted she has agreed to join us.”

Bogle added: “In the two years that Alma has been operating they have built an enviable reputation and I am delighted to be joining a consultancy with a clear focus on putting their clients’ needs first. As financial markets become increasingly competitive and complex, the quality of advice and execution is key to making a difference.”

This week’s top trending features on Gorkana News

Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News:


Opinion: Brexit: It’s about to get real
As we enter the month in which Theresa May has pledged to trigger Article 50 and set in motion the UK’s exit from the European Union, Victoria Dean, head of Portland’s Brexit Unit, says we are about to move away from the domestic impact debates of 2016 into a battle of wits with an institution “determined to protect its political project”. It’s a “bumpy road ahead…”


Insight: Is fake news really affecting PR?
Fake news is high on the agenda at the moment, but Gorkana‘s UKPulse data on media consumption shows that many people are treating information from online media with a pinch of salt. Media pros from Weber Shandwick and Generation discuss what fake news really is and if it is affecting PRs.

 


Insight: Six PRCA-recommended tips to manage staff mental health
A #FuturePRoof report, launched with the PRCA, has shown that mental health in PR is either frequently ignored, or managed as a performance issue. The PRCA gives its six top tips for managers to handle such issues in the work place.


PR Case Study: The British Parking Association
The British Parking Association (BPA)
wanted to create a mini PR campaign to shine a light on motorists’ attitudes to parking and using parking technology. The PR Office took on the challenge to reveal just how much time UK motorists spend looking for a parking space over the course of a year…

Opinion: Starting new client conversations

Octopus Group is rebranding to reflect changes in its clients’ needs. CEO Jon Lonsdale explains how a “good hunch” turned it into a new breed of agency.


Jon Lonsdale

I’ve always felt that brand marketing is a common sense thing – be interesting, challenging, authentic, surprising. Find ways to change the conversation others are having about you. Yet, what’s easy to say to a client is not so easy to do in your own agency.

In 2014, we noticed a few things.

We’d noticed clients changing the way they worked with us, and how many of our campaigns were reliant on marketing funding.

Our content work was being used strategically by field salespeople and digital marketers to drive sales, often without our involvement.

In-house teams were using fewer suppliers for multiple services. And showing ROI for traditional PR was becoming harder, as the media landscape changed.

Basically, full service looked like it was on the way back.

So we decided to back our hunches and respond by re-framing what the agency stood for and what it was going to be. We settled on the idea of being an agency that would link brand reputation and comms to drive commercial sales. And Octopus Group became the Brand to Sales Agency.

However, it meant completely rebuilding our business. From productising our marketing services portfolio and re-organising our client delivery model, to learning a new sales vocabulary and retraining PR teams to become Brand Engagement Project Managers. We even built Brand to Sales tools for pricing, planning and evaluation.

It was tough but, in 2016, we hit record revenues. Suddenly Octopus Group was no longer a PR agency with a different take on the world. We had become a new kind of hybrid agency, doing something genuinely innovative. We were bigger, louder, bolder and clearer in the marketplace.

So we are reinforcing this with a new brand. And this thought: if you listen to clients and back your hunches, you can not only change the conversation, you can start a new one.

 

Jon Lonsdale is CEO of Octopus Group.

 

Brunswick’s Andy Rivett-Carnac joins Headland as partner

Headland has appointed Brunswick’s senior communications practitioner and digital strategist Andy Rivett-Carnac as partner.

Andy Rivett-Carnac

Carnac joins Headland from Brunswick where he was a partner focused on advising telecoms, media, technology and energy companies on a range of financial communications and reputation management issues.

He was Brunswick’s senior digital consultant in the UK, leading the London office’s digital and social media practice.

Carnac joins Headland’s growing team of 50 and his appointment comes off the back of a spate of senior hires and client wins.

Chris Salt, CEO at Headland, said: “Andy is a leading practitioner and we feel privileged he’s chosen to join us. His combination of experience across financial PR and digital strategy, and his particular knowledge of the technology, media, telecoms and energy sectors has interested us for a long time. He will be an ideal fit as we strengthen these areas of our business and continue to build our rounded offer.”

Rivett-Carnac said: “I’m thrilled to be joining Headland. The mindset of integrating corporate and financial communications and embedding a strong digital capability at its heart gels strongly with my own view as to how reputations are now being shaped.

“Headland has a brilliant and growing team who share my sense of curiosity and open-mindedness about how companies need to communicate. With all this in mind, joining was a natural and easy decision for me.”

Is fake news really affecting PR?

Fake news is high on the agenda at the moment, but Gorkana‘s UKPulse data on media consumption shows that many people are treating information from online media with a pinch of salt. Media pros from Weber Shandwick and Generation discuss what fake news really is and if it is affecting PRs.

Gorkana conducts an annual UKPulse survey which asks 10,050 nationally-representative respondents across the UK about trust. With the focus on fake news in 2016 and its alleged impact on the EU Referendum and Presidential election, those surveyed were asked: “Do you trust or distrust a particular source?”

Out of 26 categories, which include various information sources from national newspapers to Wikipedia, the five most trusted sources, were, with the most trusted first: friends, family and personal contacts; national radio; local radio; community sites/online forums; and banks/financial institutions.

Respondents valued personal contacts as markedly more trustworthy, with 72% of respondents noting them as a trusted source of information. This is higher than the rest of the top five: for instance, national radio had 56% of respondents noting it as trustworthy and local radio, community/online forums and banks/financial institutions were all selected by 54% of the surveyed audience.

The channels often seen as proponents of fake news received a much lower trust vote. Social media led as some of the least trustworthy sources of information with only 18% noting Facebook as trustworthy and 17% noting Twitter as a trusted source.

Furthermore, online news and blogs ranked much lower in scale of trust in comparison to more traditional outlets such as radio, regional newspapers and TV. Of trustworthy sources, 40% of the respondents defined online news as trusted and 34% noted blogs as trusted.

In comparison, 59% of respondents noted TV as trustworthy, national radio received 56%, local radio received 54% and regional papers received 48%.

Barnaby Barron, senior client insights manager at Gorkana, said: “These results add another level of complexity to the “fake news” rhetoric and show that there is a relatively high level of distrust towards both social media and online news.

“Understanding the best methods and most trusted media formats to reach your target audiences are key, even more than that it shows the power of building advocacy among your readers as the level of trust they place in personal contacts is so high.”

Fake news is a term that covers a multitude of “media sins”

For the first financial quarter, Weber Shandwick has briefed its staff on how to tackle fake news, according to a spokesperson.

Jonathan McLeod, chairman UK corporate, financial and public affairs at Weber Shandwick, said of the phenomenon: “In, and of itself, it will not have as much impact as people are suggesting. But the issue is that, as a term of art, ‘fake news’ is now an umbrella for a multitude of sins.”

He continues: “The most concerning of these is the so-called ‘echo chamber’ effect through which platforms such as Facebook serve users with news – fake or otherwise – which reflects their own opinions. This is considered to have the effect of polarising and making more extreme the quality of political debate, leading to the rise of populist parties on the left and right and triggering to the demise of the moderate political centre.

“The second issue is the run-down of investment in high quality journalism. Without newsrooms, fact-checkers, editorial lawyers, sub-editors, research teams, and good old-fashioned journalistic skills, the production of defensible and original news content is severely undermined. That is a problem for democracy and the press’ ability to speak truth unto power, about which we should all be concerned.”

Howard Bowden, media trainer and co-founder of Generation, previously told spoke to Gorkana on why fake news is a real issue for PR. He discusses how the fake news phenomenon has moved on since the US election and in light of Gorkana’s recent results.

He said: “Media relations has always been about awareness of and reaction to the news agenda. Ultimately, the job for PRs is to adapt to changes in the media landscape, and was ever thus – comms professionals no doubt had similar brow-furrowing conversations when Sky invented rolling TV news, or when Caxton invented the printing press.  But while the landscape will always shift and develop, stories stay the same.  And its stories that remain at the heart of building trust between brands and customers.”

  • Gorkana UKPulse is an annual research survey undertaken by Gorkana, facilitated through Opinion Matters. A sample size of 10,050 UK Adults (aged between 16-75) are asked more than 120 questions regarding their lifestyle, attitude and media consumption. 
  • If you are interested in hearing more about UKPulse and how we can help identify media consumption habits of your key target audiences, please contact: [email protected]

Newington appoints Patrick Law as associate

Newington Communications has appointed Patrick Law as associate as it continues to bolster its corporate affairs team.

Patrick Law

Law, who has more than 25 years experience supporting companies communicate with senior stakeholders, will provide consultancy service and strategic counsel to Newington’s clients.

Previously, Law was director of corporate affairs at Barratt Developments where he managed the recovery of the company’s reputation after a period of turbulence following the collapse of the housing market.

Mark Glover, CEO at Newington, said: ““I’m delighted Patrick is joining Newington to support the growth of our corporate affairs offer. Patrick’s track record in advising five FTSE 100 CEOs on communications and political engagement strategies across the housing and energy sectors will be an asset to our existing and future clients.”

Law said: “I am looking forward to working with the Newington team as the company continues to expand its corporate affairs services. Having successfully delivered corporate communications strategies for some of the biggest firms in the UK, I’m looking forward to supporting Newington’s clients engage effectively with politicians, media, shareholders and employees.”