Most read people news on Gorkana News

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Your bitesize update on the latest People News and Moves featured on Gorkana News:

LEWIS appoints Daniel Cohen to senior vice president
LEWIS has appointed Grayling’s Daniel Cohen as senior vice president EMEA brand, as  it looks to expand its consumer brand and digital businesses. Cohen will begin his role at LEWIS’ London HQ from June 5 and take responsibility for implementing integrated marketing campaigns across EMEA and the wider deployment of B2B specialist LEWIS Purestone.

FleishmanHillard Fishburn promotes Steph Bailey to MD
FleishmanHillard Fishburn  has promoted Steph Bailey to MD and hired another senior director and partner, Michael Hartt. Bailey is now MD of the firm’s corporate practice in London, while Hartt will lead its portfolio of geopolitical clients.

 

MHP appoints Barnaby Fry as head of crisis
MHP Communications has enhanced its crisis comms offer with the appointment of Barnaby Fry as head of crisis. In his new role, Fry will lead MHP’s crisis team, which has more than 20 crisis experts across the business.

 

Beattie hires B&Q’s Fflur Sheppard
Beattie has hired B&Q’s Fflur Sheppard to its corporate, B2B and crisis management team as associate director. The agency has 18 corporate, B2B and crisis specialists across its nine UK offices including Birmingham, Manchester, Leeds and Glasgow. Sheppard will be based in Beattie’s London HQ.

Former Sky comms director Julian Eccles joins Travelport
Travel commerce platform Travelport has appointed former Sky comms director Julian Eccles as vice president for PR and corporate comms. Eccles’ previous roles include VP corporate comms at Millicom and comms director positions at Ofcom and The English Football Association.

 

 

Eulogy launches events and experiential service

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Eulogy is launching an events and experiential offering to cater for the fast-growing “experience economy”.

Cally Sheard, associate director,  will lead a team of specialists to deliver events, experiential activations, content and stunts across the agency’s consumer, business services and corporate clients. The new offering is launching with Molson Coors and Brown Forman brands Jack Daniel’s and Chambord.

Eulogy now has a defined outlet for producing  events and experiential activations but it has also recently produced a range of events including Singha Songkran’s Supper Club, the Chambord Chapter Eight Games and Renault Clio’s 25th anniversary.

Sheard said: “Our clients appreciate the significance of brand storytelling through live experiences as a way to really engage their audiences. We understand what drives excitement, what leaves a lasting impression and, ultimately, what connects people with a brand or business.”

Adrian Brady, Eulogy’s chief executive officer, said: “Eulogy has just experienced its best ever year for revenue growth, largely due to how we have responded to client needs and adapted our service offering to capitalise on growing trends, technology and digital innovation.

“We have developed more than 50 different products and services which reflect the needs of clients today. We recognised that we have a gifted group of experiential experts with a track record of delivering events for our big brand clients that have proven to drive growth, awareness and sales.”

The Mission acquires medical comms consultancy RJW & Partners

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The Mission Marketing Group has acquired RJW & Partners, a company which provides consultancy services to the pharmaceutical and medical devices industry.

Neil Johnson

RJW will operate as part of Mission Healthcare, adding new global market access capability to The Mission’s existing skills in medical communications.

David Morgan, executive chairman of The Mission, said: “I am delighted to welcome RJW to The Mission  portfolio. The addition of RJW provides us with a world-class team in the fast-growing specialism of pricing and market access.

“We are confident that the addition of this capability to our strong marketing communication credentials will provide an enormously compelling Healthcare offer for existing and new clients alike. We look to the future of Mission Healthcare with great excitement.”

Neil Johnson, director of RJW, said: “We are extremely pleased to be joining The Mission Healthcare team. We are convinced that in The Mission we have found the perfect partner with which to grow.”

Half of charities unclear on Lobbying Act election restrictions

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Less than one in five charities and not-for-profit organisations understand the restrictions imposed on campaigning during the General Election, according to research from social enterprise Campaign Collective.

Simon Francis, founder member of Campaign Collective

If organisations – private and charity alike – spend more than £20,000 in England or £10,000 in the rest of the UK on regulated activities, they must register with the Electoral Commission as non-party campaigners or risk breaking the law.

At the heart of the Lobbying Act are the ‘purpose’ and ‘public’ tests. These tests are how organisations can check to see if activity is covered.

If the purpose of activity “can reasonably be regarded as intended to influence voters to vote for or against political parties or categories of candidates, including political parties or categories of candidates who support or do not support particular policies or issues” it is covered by the act.

Additionally, specific tactics might also be covered by the ‘public’ test if the activity is “also aimed at, [can be] seen or heard by, or involve the public.”

The latest research from Campaign Collective says that 18% of organisations claim they completely understand the rules, 37% “somewhat understand” and 44% “not really or not at all” appreciating the restrictions that apply.

Over half (52%) of charities, not-for-profits and social enterprises believe the 2017 UK General Election will be important to their organisation, but less than a quarter (22%) felt prepared for the Election.

Simon Francis (pictured), founder member of Campaign Collective, said: “The Lobbying Act election restrictions apply to all organisations, charity or corporate.

“It is highly concerning that so few organisations are aware of the restrictions that apply during this period, especially in light of the fines recently handed out to two charities by the Electoral Commission. Criticisms around the lack of communication to groups about the law revealed in reports into the last election clearly have not been fully addressed.

“While advice to charities and campaigners on the General Election is to resist being silenced by the Lobbying Act, they can’t ignore the rules.”

Advice for charities and campaigners on the General Election was published by Campaign Collective last week.

*Sapio Research conducted the online survey among 67 charities and not-for-profits between Friday 21 April and Tuesday 25 April 2017.

60 Seconds with Fox PR’s Lysbeth Fox

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Lysbeth Fox, founder and MD of luxury comms agency Fox PR, reveals why she decided to go it alone after two decades in PR, the highs and lows of running your own agency and why working in luxury PR is an “absolute joy”.

Lysbeth Fox

Is luxury PR as glamorous as it sounds?

I’d love to say “no, of course not”, but I do get to do things that people would dream of. I’ve shared experiences that are pinch-me-moments, attended events and met some of the world’s most amazing and aspirational people.
I am really grateful for what I do as a day job, but, yes, sometimes the early flights or gruelling schedule isn’t as glamorous as we luxury PRs make out it to be.

What made you decide to launch your own agency six years ago?

After working in PR for over 20 years I felt it was time to go out on my own. I’d actually decided this about 10 years previously but kept getting side-tracked as my clients hired me to work for them in house.
I don’t regret those previous 10 years, however, as what I learnt and the connections I made has shaped me and the company into what it is and who I am today.

What was the inspiration behind Fox PR?

Fox PR is a luxury communications agency,  built on the basis of my love of hotels and travelling.
I designed it so that our three specialist divisions reflect the offering of a luxury hotel: Travel (the accommodation side), Wellness (reflects the Spa) and Gourmet (the restaurants and F&B offering).  The idea is that we offer a lifestyle approach to these three specialist areas and organically work across each division to provide the best possible services and contacts on behalf of our clients.

What have been the highs and the lows of running your own agency?

Seeing a seedling grow from inception is one of life’s spectacular moments. And I do that on a daily basis; witnessing my team grow and the company expand, it’s all such an exciting and rewarding journey.  The lows are sometimes being on your own as a boss, meeting deadlines and targets, defining your goals and ambitions and yet being flexible enough to allow outside factors change the direction you were headed yet still keeping the steering on course.

What are your ambitions for Fox PR?

To grow the three separate divisions in their own right. We are always on the lookout for talented and connected people at Fox PR and want to invest in people who are ambitious and want to grow, as well as expand with the company. We have an amazing team of creative and professional people at Fox PR and I find their enthusiasm, commitment and loyalty a driving force of the business.

Describe your ideal client.

Luckily I can say I have a few already. My favourite client is one where we have mutual respect for each other – when we recommend something and they adhere and listen to our advice. And then when the shoe is on the other foot and we respect and listen to our clients’ needs and tailor the PR campaign accordingly to their requirements. It’s the perfect marriage and bodes well for a long lasting relationship.  

What’s been the highlight of your career to date?

Building Fox PR and achieving the successes we have for each of our clients, it’s an absolute joy. I tell people all the time, it’s the best job I’ve ever had, and I mean it.

LEWIS appoints Daniel Cohen to senior vice president

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LEWIS has appointed Grayling’s Daniel Cohen as its senior vice president EMEA brand to expand the agency’s consumer brand and digital businesses.

Daniel Cohen

Cohen will begin his role at LEWIS’ London HQ from June 5 and take responsibility for implementing integrated marketing campaigns across EMEA and the wider deployment of b2b specialist LEWIS Purestone.

Cohen has nearly 25 years’ experience running global campaigns. He has developed award-winning digital marketing and consumer campaigns for clients including Diageo, Pernod Ricard, Nestlé, British Airways, Avis and Budget Group, yell.com, McDonald’s, Coca Cola and Hilton.

He said: “Over my career, I have watched LEWIS go from start-up to a top global player. Its momentum continues apace and I jumped at the chance to play a significant role in the ambitious and exciting plans for its continued growth and evolution.”

Andres Wittermann, EVP EMEA at LEWIS, added: “We are delighted that Daniel is joining our team. His expertise, leadership and vision is exactly what we require to help drive our big plans for consumer brand and digital in EMEA. In this hyper-connected world, we need to fuse the creative with the imperative, and Daniel’s tremendous experience with blue-chip brands will be a fantastic addition to the EMEA leadership team.”

FleishmanHillard Fishburn promotes Steph Bailey to MD

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FleishmanHillard Fishburn  has promoted Steph Bailey to MD and hired another senior director and partner, Michael Hartt.

Left to right: Steph Bailey, Michael Hartt, Michelle De Leo

Bailey is now the managing director of the firm’s corporate practice in London, while Hartt will lead its portfolio of geopolitical clients in London.

Jim Donaldson, CEO of FleishmanHillard in London, said: “We’re so proud of the stunning success of our corporate practice in London and we owe a debt of gratitude to all that Steph has done to drive that. This is a richly deserved promotion.”

He added: “We’re particularly pleased to have Michael Hartt join us next week to extend the exciting work we’re doing in the geopolitical arena.”

Bailey’s promotion recognises the leadership she has shown in growing the business into the largest corporate practice in the FleishmanHillard global network.

Previously, Hartt worked at Burson-Marsteller developing its international affairs offering. His experience includes overseeing political affairs, public affairs and PR strategy and implementation for a range of international clients.

Meanwhile, FleishmanHillard Fishburn’s UK head of public affairs, Michelle Di Leo, will be leaving at the end of the month to partner with Jo Tanner at iNHouse Cominications.

The agency is in the process of recruiting a successor. It says it remains very committed growing its PA offering in London in partnership with FleishmanHillard’s offices in Brussels, Washington DC and around the world.

Donaldson said he was sad to see Di Leo go and thanked her for the “brilliant contribution” she has made to the business.

MSLGROUP consultancies CNC and JKL combine operations

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MSLGROUP’s CNC and JKL are set to combine operations as they look to better service global clients on business critical issues, transformation and the protection of reputation.

Bernard Meising and Maria Grimberg

CNC and JKL will have a combined global team of around 200 people and 13 offices in nine countries.

The organisation will operate under a single global P&L and JKL partners Per Ola Bosson, Maria Grimberg and Anders Lindberg will join CNC’s global partner group, reporting into CNC CEO Bernhard Meising.

Meising said: “JKL is an organisation that we have long admired and enjoyed working alongside for many years and in particular since our acquisition by Publicis Groupe. We focus on the same area of business-critical communications and, through the addition of JKL to our team, we will be able to offer our clients broader access to exceptional talent and greater geographical reach.”

Grimberg said: “There is a strong cultural fit between CNC and JKL and a good track record of working together to solve our clients’ business challenges. Together, we offer a more global platform that combines deep experience with innovative and digital communication solutions. We strongly believe that this new platform will be compelling to clients as well as to the top talents that we want to continue to attract.”

PLMR acquires boutique comms agency Mango Marketing

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PLMR is strengthening its digital, PR and marketing offering by acquiring boutique PR and marketing agency Mango Marketing.

Kevin Craig and Sue Murray

Mango Marketing and its team have moved to PLMR’s headquarters in Westminster this week.

Sue Murray and Rachel Womack, Mango’s joint managing directors, will join PLMR’s board and continue to run the Mango business day to day.

Mango was founded by Murray, a former head of corporate and public sector marketing at Toshiba, in 2001 and the agency has become highly regarded for its work in technology and education.  Longstanding clients include the Bett Show – the world’s biggest education technology event, LEGO Education and the Education World Forum – the largest annual gathering of education and skills ministers.

Education and technology are both key practices areas for PLMR and bringing Mango into the stable not only adds greater sector depth but also introduces more specialist marketing and digital expertise across the whole business.

PLMR Founder and CEO Kevin Craig said: “As PLMR continues to grow, we are really excited about this coming together of two strong teams with a shared culture and ethos.   Sue and Rachel have built a fantastic business and talented team at Mango.  We see huge potential in this collaboration and we are all looking forward to enhancing what we can offer to our clients.”

Murray added: “PLMR’s ethos, reputation and its wide range of services make this a fantastic move for Mango and our clients. The excellent fit extends across the businesses, clients and staff and enables us to continue to offer the same specialist service to our clients while also offering additional value and exciting new opportunities.”

Boux Avenue appoints Threepipe to drive online growth

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Boux Avenue, the lingerie, swimwear and nightwear brand owned by Theo Paphitis, has appointed Threepipe to help drive further international online growth.

Boux Avenue

Threepipe will manage the brand’s paid social, paid search and display media campaigns outside of the UK as the business looks to build on its success, since its launch in 2011.

Rosie Pearsall, head of international ecommerce at Boux Avenue, said: “We are excited about working with Threepipe and their track record in helping drive profitable growth for other retailers that we admire. It’s an exciting time for Boux Avenue as interest in the brand builds momentum in both the UK and international markets.”